Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 11,071 - 11,100
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Nike Sweatshops
Nike Sweatshops Nike is the largest seller of athletic footwear and apparel in the world. The company is primarily engaged in the design, development, and worldwide marketing of footwear, apparel, equipment and accessories. The company operates in the US, Europe, Asia Pacific, the Middle East and Africa. It is headquartered in Beaverton, Oregon. (Datamonitor, 2006, p 4) By shifting manufacturing to developing countries, Nike is able to achieve significant cost savings owing to the lower
Rating:Essay Length: 886 Words / 4 PagesSubmitted: April 2, 2010 -
Nike Swot Analysis
Strengths. • Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that 'Business is war without bullets.' Nike has a healthy dislike of is competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage. • Nike has no factories. It does not tie up cash in buildings and manufacturing workers. This
Rating:Essay Length: 616 Words / 3 PagesSubmitted: April 10, 2010 -
Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study
Nike vs Adidas, market and comprehensive competition analysis and case study EXECUTIVE SUMMARY Since the birth of the Internet in 1969 to its commercial adoption in the 1990s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime. The web has provided consumers and businesses with enormous advantages by reducing the transaction time and increasing the level of convenience. As we leap into
Rating:Essay Length: 675 Words / 3 PagesSubmitted: December 13, 2009 -
Nike Vs. Reebok
Nike vs. Reebok Questions 1. “The success of Nike was strictly fortuitous and had little to do with great decision making.” Evaluate this statement. The important part of the success was due to the far-sight of Nike’s management team. Nike’s CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; “make the products that fit their consumers’ needs”. Examples of great decision making are: •
Rating:Essay Length: 1,277 Words / 6 PagesSubmitted: December 23, 2009 -
Nike's New Supply Chain Project
Nike’s New Supply Chain Project Introduction: Nike’s Value Chain and Competitive Forces In 1984, Nike owned just 16% of the athletic-shoe market, and for much of the 1980s it was running neck-and-neck with Reebok (Wilson 1). Now, with somewhere between 43-47% of that market, Nike is the undisputed leader. However, things are not perfect with the company. In the late 1990’s, Nike began to see the results of many unresolved issues concerning competitive forces exterior
Rating:Essay Length: 1,194 Words / 5 PagesSubmitted: December 20, 2009 -
Nike+ Ipod Sport Kit
EXECUTIVE SUMMARY The purpose of this report is to analyze Nike, Inc to assist the company increasing market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008. The key issues facing by Nike in marketing this product are narrow target segment and inappropriate buzz promotional strategy. There is also a minor issue of the kit’s limited functionality which hinders for product growth. As a result,
Rating:Essay Length: 2,250 Words / 9 PagesSubmitted: February 14, 2010 -
Nike, Inc Vs. Toys R Us
NIKE, INC VS TOYS R US April 17, 2005 CONTENTS Page LIST OF ILLUSTRATIONS…………………………………………………………….2 INTRODUCTION……………………………………………………………………….4 Procedures………………………………………………………………………..4 COMPANIES.........……………………………………………………………………...4 COMAPARISONS………………………………………………………………………7 GROWTH………………………………………………………………………………..9 CONCLUSION AND RECOMMENDATIONS………………………………………..11 REFERENCES…………………………………………………………………………..12 LIST OF ILLUSTRATIONS Figure Page 1. Comparisons Chart- "The Company" …………………………………………... 8 2. Growth Chart- NIKE, INC………………………………………………………. 9 3. Growth Chart- TOYS R US, INC………………………………………………10 4. Revenue Chart…………………………………………………………………...11 Investigation 4 INTRODUCTION EC=2 Consultants was contracted to locate and research two companies for purchase or takeover by the XYZ Investment Syndicate. EC=2 has
Rating:Essay Length: 1,863 Words / 8 PagesSubmitted: January 1, 2010 -
Nike, Inc. Strategic Audit
ART Art is something which can be analyzed to give deeper insight as to the common values and beliefs shared by the members of a certain society. Regardless of the place of origin or the time period of a form of art, it will always be a reflection of the social structure in which it's creator/s lived. However, the way the artist perceives the culture common to his time period is very relative. People pertaining
Rating:Essay Length: 1,751 Words / 8 PagesSubmitted: February 14, 2010 -
Nike: Sweatshops and Business Ethics
Nike: Sweatshops and Business Ethics History What started with a handshake between two running geeks in Oregon in January 1964 are now the world’s most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine
Rating:Essay Length: 1,416 Words / 6 PagesSubmitted: April 15, 2010 -
Nike: The Review of Weighted Average Cost of Capital
Case: Nike The review of Weighted Average Cost of Capital I. Capital structure According to the 10-K of Nike, the short-term debt is mainly comprised by notes payable and commercial paper. And because the interest rates for U.S. operation and Non U.S. operation are quite different, we decided to count the interest rates for these two parts separately. The U.S. operation short-term debt in 2001 is $710 million dollars while the Non U.S. operation short-term
Rating:Essay Length: 643 Words / 3 PagesSubmitted: October 29, 2015 -
Nike’s Labour Troubles
NIKE's labour troubles Nike publicizes itself as one of the leading industries in corporate responsibility. However, they do not comply with several human rights obligations overseas in countries like Thailand, Pakistan, China, Vietnam and Indonesia. In these countries, production facilities called sweatshops have been running for almost 35 years employing workers as young as 13 years of age. The conditions of these factories are adverse to say the least and deprive workers of the moral
Rating:Essay Length: 1,413 Words / 6 PagesSubmitted: December 2, 2009 -
Nike’s Marketing Operations
Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve
Rating:Essay Length: 372 Words / 2 PagesSubmitted: December 4, 2009 -
Nike’s Marketing Operations
Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve
Rating:Essay Length: 319 Words / 2 PagesSubmitted: February 1, 2010 -
Nike’s Value Chain
STRENGTHS Strong management team and good corporate strategy in both North American and overseas markets First movers advantage in e-commerce Brand recognition and reputation Trademark "Just Do It" Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc.) Strong control over its own distribution channel Strong customer base Strong financial position with minimal long term debts Innovative designs in footwear enabling consumers to design their own shoes online Brand reputation and
Rating:Essay Length: 2,358 Words / 10 PagesSubmitted: November 8, 2009 -
Nile Air Campaign
Client: Nile air Product: airline booking services Category: booking, Agency: Nile air, Egypt project Entry Year: 2017 Campaign Duration 12 weeks Introduction Most airlines have recognized the increase in customers booking flights through their phones. These airlines have taken hint to develop products such as mobile checking, mobile booking and paperless boarding passes. The airlines are in a position to text information to customers too. There are key stages during the travel experience that provide
Rating:Essay Length: 1,510 Words / 7 PagesSubmitted: April 30, 2017 -
Nintendo Canada
Nintendo Canada is faced with the challenge of determining the optimal marketing mix for a new product, the Game Boy Color, to counteract the global decline in sales of Game Boy hardware and software arising out of increased availability of substitutes, lack of new products and eroding support from collaborators. Determining the best fit marketing mix requires multiple decisions to be made in the domains of pricing and marketing communications strategy, determining the optimal product
Rating:Essay Length: 1,192 Words / 5 PagesSubmitted: February 11, 2015 -
Nintendo Case Assignment
Nintendo Case Assignment – Mark 4322 Group #1 – Michael Nguyen Patricia Ventura Colby Voth March 2, 2015 Case Issues/ Problems: The Nintendo Company is an electronics manufacture from Japan that specializes in inventing, designing and producing consumer game systems. Nintendo’s gaming consoles are widely known for their reliability and their distinct innovation. Among their most popular devices is the handheld Game Boy, which was launched in 1989. Nintendo experienced a moderate sales growth throughout
Rating:Essay Length: 2,831 Words / 12 PagesSubmitted: April 27, 2015 -
Nintendo Strategy Case
1． How did Nintendo’s strategy expand the size of video game industry PIE? 1) In 1980, Nintendo put out Game & Watch, a handheld combination of video game and digital clock. The product sold strongly. 2) The third president of, Yamauchi, directed work on an entirely new video game system that was cheaper than the competition’s, while at the same time having superior graphics and faster action. 3) In 1988, Nintendo launched the Family Computer
Rating:Essay Length: 467 Words / 2 PagesSubmitted: May 27, 2010 -
Nippon Basics, Ltd - Summary only
NIPPON BASIC CO., LTD. Nippon Basic Co., Ltd. Kevin Lindsey IBM 416 International Exporting Professor Mulyanto Cal Poly Pomona California Polytechnic State University, Pomona Table of Contents A. Abstract B. Country Analysis 1. Political & Legal System 2. Economic Conditions 3. Social Demographic 4. Resources 5. Infrastructure 6. Physical Environment 7. Social, Health, and Environmental Conditions 8. Cultural Considerations C. Region Analysis 1. Regional Alliances & Economic Integration 2. Physical Environment 3. Political Stability 4.
Rating:Essay Length: 324 Words / 2 PagesSubmitted: January 30, 2016 -
Nippon Broadcasting System Case Study
Nippon Broadcasting System Case Study MBA 24A1 – Group 5 ABSTRACT Until the 1990s, hostile takeovers in Japan were rare and not considered a significant issue in institutions with stable shareholding, main bank system and relational contracting in general. However, things changed significantly from the Nippon Broadcasting System case, probably the most widely discussed case of hostile takeover in Japan. Nippon Broadcasting System Inc. (NBS), the target, is a radio broadcaster established in 1954 in
Rating:Essay Length: 1,585 Words / 7 PagesSubmitted: May 20, 2016 -
Nissan Cogent Case Study
Contents 1.0 NISSAN COGENT OVERVIEW 2 2.0 Objectives 2 3.0 Supplier Development 3 3.1 Communication Flow 3 4.0 Co Development 3 5.0 Early Supplier Involvement 4 6.0 Supplier Appraisal 4 7.0 Achievements of Nissan………………………………………………………………………………………………………………. 8.0 Conclusion…………………………………………………………………………………………………………………………………… 9.0 Recommendation………………………………………………………………………………………………………………………… Reference 5 1.0 NISSAN COGENT OVERVIEW In 1990, Nissan improvement programme in development case were poor. Due to the challenges such as customer requirements, change in the materials and technical innovations, high competition makes overall
Rating:Essay Length: 1,659 Words / 7 PagesSubmitted: March 18, 2016 -
Nivea Men Active Clean Shower Gel
A picture containing clipart Description generated with very high confidence ACTIVE CLEAN SHOWER GEL BODY, FACE & HAIR SHOWER CARE Assignment 1: Market Analysis The Marketplace Overview Report Submitted by: Submitted to: Harpreet Singh Sandhu Lisa Gaudino-Korosak Arshdeep Singh Gursimran Singh Diallo Eccleston Brand Analysis Brand 4ps, image and reputation 1. Product: * Nivea Men Active Clean Shower Gel is used by men. It is liquid cleanser that use mild surfactants to cleanse skin. This
Rating:Essay Length: 3,473 Words / 14 PagesSubmitted: June 13, 2018 -
Nivea/beiersdorf Presentation
Deutsch Jahre 2004-2005 Inhaltsangabe Welche Platz besitzt Beiersdorf auf der deutschen Markplatz? In der Welt? Was sind die Eigenschaften dieses Gruppen? Einfьhrung I) Ein Unternehmen durch die Welt A. Beiersdorf im einige Stellen 1) Prдsentation des Gruppen 2) Geschichte B. Konkurrent 1) Marktplatz 2) L’Oreal 3) Anderen (Clarins, Clinique, Chanel…) C. Plan des Unternehmens 1) Innovation 2) Expansion des Gruppe 3) Objektiv & Projekte D. Stдrke und Schwierigkeiten II) Der Erfolg dieses Unternehmens A.
Rating:Essay Length: 1,748 Words / 7 PagesSubmitted: April 4, 2010 -
No Bake Cookies
COMPANY NAME and LOGO The CHEWY “NO BAKE COOKIE” was conceptualized and manufactured by MOMO Food Corporation. Thiis was established by four graduated Industrial Engineers, Ainah Teodosio, Heide Rariza, PRODUCT LOGO The logo of our product corresponds to the conventional image of food products which is colorful, appetizing and attractive. Cookies are commonly consumed by people present in house, offices, malls, and schools. These are eaten to satisfy our sudden hunger and crave. With this
Rating:Essay Length: 358 Words / 2 PagesSubmitted: February 8, 2010 -
No one Cares
Data Clear had a great success with its first software product, ClearCloud domestically. The software they had was a state of the art data analysis package, which had two versions, one for the telecommunications industry and the other for the financial services providers. The founder of the company was Greg McNally; a New Jersey native got his PhD in computer science from UC Berkeley, and had worked for such companies as Oracle and Borland. He
Rating:Essay Length: 387 Words / 2 PagesSubmitted: February 1, 2010 -
No Organization Without Business Management
There’s No Organization without Business Management Business management plays a crucial role in everyday business operations. Business management involves planning, organizing, resourcing, directing, and controlling an organization for the purpose of accomplishing goals (Reh, 2007). The success or failure of a company is highly influenced by the business management skills applied. Business management skills also affect international business. There have been opposing viewpoints on the necessity of business management. However, I believe business management is
Rating:Essay Length: 1,212 Words / 5 PagesSubmitted: January 28, 2010 -
Nokia
For this project I have been instructed to come up with a marketing strategy for an existing company/product I have chosen to do Nokia communications, particularly the mobile phone sector of Nokia's business. To do this properly I will need to: * Appropriately identify, collect and use primary and secondary data that is relevant to the marketing strategy of Nokia. * Produce a clear analysis of the external influences affecting the development of a marketing
Rating:Essay Length: 10,316 Words / 42 PagesSubmitted: June 1, 2010 -
Nokia - the Creation of New Markets
Hien Tran BA 4305-001 9/27/05 NOKIA- The Creation of New Markets By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia’s Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid
Rating:Essay Length: 1,064 Words / 5 PagesSubmitted: March 3, 2010 -
Nokia and Iphone - Introduction to Principles of Marketing Assignment
INTRODUCTION TO PRINCIPLES OF MARKETING ASSIGNMENT Nokia And I’Phone In this assignment I am going to talk about the marketing concept of my favourite product that is Nokia and its latest phone the N95. I will compare and contrast the Nokia N95 with another competing phone that has just been released and that is the Apple IPhone. For both the products I will talk about the 7p’s that are Product, Price, Promotion, Place, People, Process
Rating:Essay Length: 286 Words / 2 PagesSubmitted: April 13, 2010 -
Nokia Brand Marketing
Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see
Rating:Essay Length: 742 Words / 3 PagesSubmitted: November 18, 2009