Shangri La

What are the key elements of Shangri-La Hotels strategy? Which of the five generic competitive strategies described in Chapter 5 is the company.the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking about a number of organizational issues that presented challenges to Shangri-La's rapid expansion strategy. There were three major issues at hand: (1) the company was expanding into high-wage economies in Europe and North America; (2) the company was expanding its presence in China--a country where front-line employees were not used to exercising decision-making authority; and (3) newcomers in the Chinese hotel market were poaching Shangri-La's staff and driving up wages in historically low-waged markets. As a COO, Bridle needed to ensure that Shangri-La's signature standards of "Asian Hospitality" were maintained during this expansion.

Datamonitor's Shangri-La Asia Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Shangri-La Asia Limited - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Shangri-La Asia Limited (SLA or ‘the group')