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1,423 Essays on B2b B2c Marketing. Documents 451 - 475 (showing first 1,000 results)

Last update: August 6, 2014
  • Canadian Chocolate Bar Market

    Canadian Chocolate Bar Market

    REPORT I: Marketing Background Economic Trends: • Increase in cost for manufacturing such as packaging or ingredients. Chocolate bars are thought of as impulse buys, which means they require no thought. This is due to how inexpensive they are. However, if an ingredient such as sugar was to rise drastically, so will the cost of the chocolate bar therefore changing the buyer’s perspective on the product class. Social, Demographic Trends: • Although chocolate bars

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    Essay Length: 1,335 Words / 6 Pages
    Submitted: January 2, 2010 By: Fatih
  • Perceptual Maps in Marketing: Thorr Motorcycles

    Perceptual Maps in Marketing: Thorr Motorcycles

    Perceptual Maps in Marketing: Thorr Motorcycles Thorr Motorcycles is a company plagued with waning sales of their products. Thorr must make some decisions to boost their sales. With the use of a perceptual map, Thorr will be able to develop a visual representation that will act as a guide to assist the company in regaining their sales and their place in the market. Thorr Motorcycles is suffering from decrease in the sales of the Cruiser

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    Essay Length: 1,236 Words / 5 Pages
    Submitted: January 2, 2010 By: Mike
  • Ad Marketing - Gender Roles

    Ad Marketing - Gender Roles

    Commercials on television tend to portray stereotypical roles of gender. |The effect of television imagery can be particularly consequential in modern industrial societies like the United States, where 98% of households have at least one television set and the average American watches over 30 hours of television each weekX(Coltrone, Adams 1997, 325). These images do not create an accurate image of the modern woman, often demeaning their role in society. Females are depicted as attractive

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    Essay Length: 1,245 Words / 5 Pages
    Submitted: January 2, 2010 By: Anna
  • Coke Marketing Plan for Line Extension

    Coke Marketing Plan for Line Extension

    Coke Bubbler: A Line Extension Business Definition: The Coca-Cola Company “exists to benefit and refresh everyone it touches (The Coca-Cola Company 1, p. 1).” To achieve this goal, Coke continually brings to market new products that address consumer interests, emphasizing both quality of products and emerging nutritional and taste features. To that end, Coca-Cola will introduce Coke Bubbler, a flavored tea-based beverage containing small “bubbles” or spheres of tapioca- or gelatin-based semi-solid flavors that

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    Essay Length: 547 Words / 3 Pages
    Submitted: January 3, 2010 By: Anna
  • Marketing Audit Approach

    Marketing Audit Approach

    Schering-Plough Corporation is a global pharmaceutical company which manufactures and markets prescription, consumer and animal health products worldwide. The company operates in the US, Europe, Canada, Latin America and Asia. Schering Plough’s net sales in 2005 were $9.5 billion, an increase of $1.2 billion, or 15%, over the 2004 period. In 2005, six of the company’s top 10 products achieved double-digit sales growth. Schering achieved huge success during 2005, with other products targeted to primary

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    Essay Length: 448 Words / 2 Pages
    Submitted: January 3, 2010 By: Jessica
  • Powerhouse Gym Marketing Plan

    Powerhouse Gym Marketing Plan

    Powerhouse Gym Marketing Plan 3.5 Marketing Mix Strategies 3.5.1 Product Strategy Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. By separating its experience from other gyms will give Powerhouse Gym the edge from their competitors. One of the ways

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    Essay Length: 358 Words / 2 Pages
    Submitted: January 3, 2010 By: Jon
  • Cowgirl Chocolates - Marketing Analysis Case

    Cowgirl Chocolates - Marketing Analysis Case

    Problem Statement Before spending an additional $3,000 on an advertising campaign Marilyn Lysohir needs to strategically consider how to reach her goal of becoming a profitable company by analyzing consumer perceptions, pricing strategies, identifying and gaining access to effective distribution channels and efficient use of its Web site. Situation Analysis Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate

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    Essay Length: 1,586 Words / 7 Pages
    Submitted: January 3, 2010 By: Kevin
  • Marketing Mix

    Marketing Mix

    Marketing Mix Conglom Foods Action-Cal Product The product life cycle of all Conglom Foods products has had a very large success rate. The overall product life of Action-Cal should follow in the ranks of the other Conglom Foods products. 1. During the development stage, Action-Cal seemed to be a hit overnight. All tests with the consumer were overwhelming. There was not really an introduction stage. Action-Cal has gone straight into a growth spurt. It has

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    Essay Length: 520 Words / 3 Pages
    Submitted: January 3, 2010 By: Mike
  • Estimate of Size of Dog Food Market

    Estimate of Size of Dog Food Market

    Estimate of Size of Dog Food Market One in five households in the United States has a member of the family that isn’t human. 53 million families can call themselves dog owners, and this number is growing at a continual rate each year. Annual sales of dog food nationally is $6.08 billion, 3.1 billion of these sales derive from supermarkets. Boston holds 1.2% of the entire U.S. population or 3,548,809 current or potential dog owners.

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    Essay Length: 2,624 Words / 11 Pages
    Submitted: January 4, 2010 By: Fonta
  • Defining Marketing Paper

    Defining Marketing Paper

    Defining Marketing Paper Marketing could be defined as the way a person or business is exposed. Exposing itself to attract or in other words the way to target consumers and satisfy their needs and desires to make your business grow. It’s finding a way to consumers and researching what the consumer wants or needs. It’s like processing a trade; exchanging from one another. Marketing also involves promoting, production, researching the statistics to learn what the

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    Essay Length: 504 Words / 3 Pages
    Submitted: January 4, 2010 By: Janna
  • Marketing

    Marketing

    The five cars that were chosen included the following: A Ford pickup truck, a Buick sedan, a Toyota minivan, a Porsche 9-11 Turbo, and a Mercedes Benz C-Class. The individuals’ personalities varied by gender, age, manner of dress, and other distinctiveness. They consisted of a twenty-one year old, white female; a thirty-four year old black male; and a fifty-two year old Hispanic male. These three individuals, ranging from various demographics were asked to match each

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    Essay Length: 1,381 Words / 6 Pages
    Submitted: January 4, 2010 By: Yan
  • Market Based Management

    Market Based Management

    Introduction The Market-Based Management philosophy was developed by Charles Koch and is employed by Koch Industries, the largest privately-held company in the world, according to Forbes magazine. MBM is based on rules of just conduct, economic thinking, and sound mental models which harnesses the dispersed knowledge of employees, just as markets harness knowledge in society. Market-Based Management enables an organization to succeed long term by applying the principles that cause a free society to prosper.

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    Essay Length: 1,053 Words / 5 Pages
    Submitted: January 4, 2010 By: Jon
  • Marketing at Kudler Fine Foods

    Marketing at Kudler Fine Foods

    Introduction Kudler Fine Foods is an upscale, high-end gourmet food retailer with three stores located in the San Diego, California area. “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (University of Phoenix, 2007). In keeping with their company philosophy, Kudler has decided to enhance business by offering catering services. Successfully marketing the new catering services

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    Essay Length: 1,527 Words / 7 Pages
    Submitted: January 4, 2010 By: Tommy
  • Business to Business Marketing

    Business to Business Marketing

    I. Since its inception nearly 25 years ago, Dell has built a profitable direct-to-customer business model. Today, more than 80% of Dell’s sales are to commercial customers (e.g., business, government, and not-for-profit organizations). In 2007, Dell added a significant commercial customer segment – retailers. You can read more about this development on Dell’s blog at http://dellshares.dell.com/archive/tags/Retail/default.aspx . a) Is adding this new market segment consistent with or a departure from Dell’s strategy? Explain your answer.

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    Essay Length: 2,500 Words / 10 Pages
    Submitted: January 4, 2010 By: Yan
  • Souldice Hospital Marketing Strategy

    Souldice Hospital Marketing Strategy

    v 1. What is Shouldice marketing and how is it staying focused? Unlike physical products, a service cannot be seen, tasted or felt before it is bought. There is always an element of uncertainty and the service seeker looks for evidence of quality. People will draw conclusions from the place, the people, key influencers, communication material and most importantly from people who have already gone through the experience. Therefore the service provider’s task is to

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    Essay Length: 726 Words / 3 Pages
    Submitted: January 5, 2010 By: Mikki
  • Marketing in the Digital Age

    Marketing in the Digital Age

    John O’Connor, & Eamonn Galvin, (2001). Marketing in the Digital Age, Second Edition. Essex England: Pearson Education Limited 2001. Marketing in the Digital Age was written by two authors, John O’Connor and Eamonn Galvin both from Great Britain. This book is divided into five sections covering the technological changes and the challenges that were encountered in Marketing. There is an introduction of every chapter of the basic concepts of Marketing and the tools and techniques

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    Essay Length: 272 Words / 2 Pages
    Submitted: January 5, 2010 By: Stenly
  • B2c

    B2c

    Prepare a 1,250-1,0-word paper that explains how the supply chain differs on a B2C site compared to a B2B site. Give specifics. (Monday, Day 7, Main Newsgroup) B2B (Business to Business) site: Specifically caters one busines to another business. Usually providing inhouse service or maitanance software/networks for other businesses to utilize in order to increase function, marketing, sales, profits, efficiency and the like. Examples: Microsoft.com, Macromedia.com, Marketing sites, crmguru.com, basically anything targeting business owners, managers,

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    Essay Length: 408 Words / 2 Pages
    Submitted: January 5, 2010 By: regina
  • The Legal Industry: A Marketing Perspective

    The Legal Industry: A Marketing Perspective

    The Legal Industry: A Marketing Perspective The state of marketing in the legal industry is growing by leaps and bounds. Just a few short years ago, lawyers depended solely on word of mouth and yellow page ads to publicize their business. Slowly over time, this has changed, and lawyers are now taking a more proactive approach to marketing their firms and shopping their services in the market place. The following research will show that law

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: January 5, 2010 By: Jack
  • 9/11 and the Market for Manhattan office Space

    9/11 and the Market for Manhattan office Space

    The attack on September 11, 2001 had influence on the whole world, but the strongest on New York and its economy. This paper concentrates especially on office space market of Manhattan after that event. Due to the tragedy not only the two towers of World Trade Centre were destroyed but, because of the falling wreckage, also the surrounding buildings were damaged and as a result a lot of office space vanished. Those facts definitely affected

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    Essay Length: 740 Words / 3 Pages
    Submitted: January 5, 2010 By: Mike
  • Marketing Definition and Understanding

    Marketing Definition and Understanding

    Marketing as defined by Webster’s Dictionary is “the commercial processes involved in promoting and selling and distributing a product or service.” (Webster’s 2008) In my definition of marketing it comes down to a few points. Marketing is taking a product and showing the consumer how it shall benefit them. In all actuality marketing comes down to the basic idea of selling and successfully advertising your product. In a third perspective the definition of marketing as

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    Essay Length: 805 Words / 4 Pages
    Submitted: January 5, 2010 By: Venidikt
  • Market Analysis on Smartphone's Operating Systems

    Market Analysis on Smartphone's Operating Systems

    Introduction The purpose of this report is to prepare market analysis of Operating Systems for Smartphones. Over the last decade, mobile phones have become one of the major means of communicating both voice and data. Today, mobile phone is virtually a social necessity for most of us. Increase in computing power of mobile phones, improved bandwidth of wireless technologies, and internet technology have led to the introduction of Smartphone which provides greater levels of intelligence

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    Essay Length: 464 Words / 2 Pages
    Submitted: January 6, 2010 By: Kevin
  • Central & Eastern Europe Label Markets

    Central & Eastern Europe Label Markets

    Central & Eastern Europe Label Markets In the late 1980s and early ’90s, the world saw the collapse of communism in Eastern and Central Europe and the dissolution of the Soviet Union and Yugoslavia. Several years later, the privatized label industry in this region emerged. And so, while North Americans and Western Europeans began to tackle complex printing technologies, people like Vladimir Kurciev, Sterin Boris and Drabyk Volodymyr began a complex job of a different

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    Essay Length: 952 Words / 4 Pages
    Submitted: January 6, 2010 By: Andrew
  • The 4 Ps of Marketing, Which Are the Controllable Elements

    The 4 Ps of Marketing, Which Are the Controllable Elements

    The 4 Ps of Marketing, which are the controllable elements. Product The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services and electronic or digital products such as e-books that don't have a recognizable physical substance.. Includes features and benefits, installation, service, warranty, packaging, branding. 5 steps for developing a product shows you how to go about developing a product, and our 16 Point

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    Essay Length: 576 Words / 3 Pages
    Submitted: January 6, 2010 By: Andrew
  • Marketing Plan of Tesla Motors

    Marketing Plan of Tesla Motors

    Marketing Plan of Tesla Motors (TM), International Business, I. Executive Summary II. Marketing Challenge III. Situation Analysis Company analysis • About TM • Goals • Focus • Strengths • Weaknesses • Market Share Customer Analysis • Number • Type • Decision Process • Concentration of Customer base for particular product Competitor Analysis • Market position • Strengths • Weaknesses • Market Shares • Subsidiaries, joint ventures, and distributors, etc. Collaborators Climate Macro-environmental PEST analysis: •

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    Essay Length: 356 Words / 2 Pages
    Submitted: January 6, 2010 By: Andrew
  • Lvmh and Luxury Goods Marketing

    Lvmh and Luxury Goods Marketing

    LVMH and Luxury Goods Marketing 1. Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here? LVMH or more specifically Bernaud Arnault wants luxury items to appeal to everyone, not just the wealthy and elite as in the past. The major issue in doing this is to keep the core luxury consumers, which means still keeping the product exclusive or exclusive feeling, while making the product

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    Essay Length: 757 Words / 4 Pages
    Submitted: January 6, 2010 By: Steve