Marketing Business Communication Essays and Term Papers
3,396 Essays on Marketing Business Communication. Documents 251 - 275 (showing first 1,000 results)
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Business Ethics
Describe an ethical problem you have encountered or might encounter in your workplace. How would you approach the problem and reach a decision to solve it? Business ethics defines how a company integrates core values - such as honesty, trust, respect, and fairness - into its policies, practices, and decision-making. Business ethics also involves a company's compliance with legal standards and observance to internal rules and regulations. Business ethics is, in part, the attempt
Rating:Essay Length: 1,773 Words / 8 PagesSubmitted: November 12, 2009 -
Market Research Project - Caddyhome
1. Executive summary The purpose of this research report is to find out whether customers are interested in an online hypermarket. To analyze this, the research is divided in three topics. The first one discusses the interest from customers to buy online. The second looks at drivers and barriers for people to buy online. Finally, the third topic investigates the different product categories that Caddyhome should include in their assortment. To analyze these topics, a
Rating:Essay Length: 797 Words / 4 PagesSubmitted: November 12, 2009 -
Marketing Mix Research
Introduction To help firms setup a well around market strategy there are two important components the firms must identify. The two are target marketing and marketing mix, in this report I will focus on marketing mix only. The marketing mix insist firms with the right everything (right product, right price, right promotion, and right place); also known as the four “P”s, when deciding to introduce a product or service. Marketing mix is essential because the
Rating:Essay Length: 1,029 Words / 5 PagesSubmitted: November 12, 2009 -
Internet Access to Individuals and Businesses
I own a local business that provides Internet access to individuals and businesses, my business is one of four businesses in the local market that provide internet access to both individuals and businesses. Each of the four businesses charges the same price of twelve dollars a month for unlimited dial up services. My businesses breakeven price is seven dollars per customer, so no matter what I must charge it least seven dollars per package in
Rating:Essay Length: 1,769 Words / 8 PagesSubmitted: November 13, 2009 -
Home Appliances Company : Strategy for Coffee Maker Business
Current Market The market size of coffe maker industry is $498.80 MM as of 2003 growing 5.3% from $473.0 MM in 2002. A survey report1) tells that 47% of coffee drinkers drink at home, 25% at work, 3% in a coffeehouse, 3% in a restaurant and 10% on the go. It also shows about how they made coffee that 8% used percolators, 3% hand drips, 56% electric drips, 1% French press and 4% espresso machines.
Rating:Essay Length: 469 Words / 2 PagesSubmitted: November 13, 2009 -
Gap Analysis: Global Communications
Gap Analysis: Global Communications University of Phoenix Gap Analysis: Global Communications This paper will address the various situations facing Global Communications in its effort to survive bankruptcy or hostile takeover. Global Communications is a telecommunications company who has been in business for over 25 years. Within this time period Global became an industry leader in the communications business. After an aggressive 15 years the company now, within the last 3 years is rapidly losing ground
Rating:Essay Length: 493 Words / 2 PagesSubmitted: November 13, 2009 -
Paper Market Japan
Japan Japanese market in the past The japanese economy faced deflation for seven years in the past, until the introduced quantitative easing policy gave rise to economic growth and stability in the country. The, from the policy, resulting low long term interest rates led to more business and private investment, restructuring processes, encouraged economic growth and prevented more deflation. Since 2002 Japans output increased at around two percent annual rate and the country gained high
Rating:Essay Length: 606 Words / 3 PagesSubmitted: November 13, 2009 -
Business Applications of Virtual office Technology
Business Applications Of Virtual Office Technology Overview The emergence of low cost microcomputers and data transfer devices in the 1970s made it feasible for some office workers to perform their work outside of formalized corporate settings1. The advent of the personal computer in the 1980s, and widespread implementation of wireless and high speed data transfer technologies in the 1990s, made it possible for certain types of office workers to perform their work anywhere the necessary
Rating:Essay Length: 1,202 Words / 5 PagesSubmitted: November 13, 2009 -
The Four P’s of Marketing -Place
Marketing strategies must address the place aspect for their product. Place refers to the chains of distribution for a company’s product line. A chain of distribution is any firm or entity involved in getting the product from the manufacturer to the consumer (Perreault, McCarthy, 2004). This paper will summarize an article discussing the chain of distribution for Banana Republic’s new specialty apparel product line, an explanation of how these distribution channels will support the new
Rating:Essay Length: 709 Words / 3 PagesSubmitted: November 13, 2009 -
Schwinn Bicycles Marketing Case Analysis
1. What are the strengths and weaknesses of Schwinn? What opportunities and threats face the company? A. Strengths a. Schwnn brand is known for quality with more than 100 years experience manufacturing bicycles. b. Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market. c. Schwinn can offer high end consumers the prestige of “Handmade in the USA.” d. Under new management
Rating:Essay Length: 824 Words / 4 PagesSubmitted: November 13, 2009 -
Aggressive and Assertive Communication
This paper will be based on a real life working situation where aggressive communication was displayed. The essay will start off with the importance of handling interpersonal conflict. It will go on to discuss about aggressive and assertive communication, its advantages as well as its disadvantages. The scenario will then be explained in accordance to the relevant communication style displayed. This essay would exemplify how aggressive communication makes situations worst through the scenario. Aggressive communication
Rating:Essay Length: 2,111 Words / 9 PagesSubmitted: November 13, 2009 -
Mgmt 245 - Cultural Dimensions of International Business
MGMT 245 Cultural Dimensions of International Business SWOT Analysis 4/30/07 Introduction- This SWOT analysis is regarding Lion Nathan China Brewing Company and their competitive advantage in their business. The major issue in this case is analyzing the company’s background and reasons for expanding into China while trying to forecast an appropriate managerial decision regarding the company’s future. There are many sources of information we can use to inform us of the past decisions made and
Rating:Essay Length: 1,834 Words / 8 PagesSubmitted: November 13, 2009 -
Business Management
MGMT 4327 Notes-for Test #2- Ch # 4-8 Date: __July 17th 2006 Chapter 4 Personality. Represents the overall combination of characteristics that capture the unique nature of a person as that person reacts and interacts with others. .Personality combines a set of physical and mental characteristics that reflect how a person looks, thinks, acts, and feels. An understanding of personality contributes to the understanding of organization behavior, in that we expect a predictable interplay
Rating:Essay Length: 644 Words / 3 PagesSubmitted: November 13, 2009 -
Marketing Plan for Fitness Center
Executive Summary 1.0 Executive Summary Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At Corporate Fitness (CF), we tie worker productivity directly to the health care
Rating:Essay Length: 2,646 Words / 11 PagesSubmitted: November 13, 2009 -
Article Marketing’s Worth
Regular readers of my blogs know I’ve been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as
Rating:Essay Length: 2,395 Words / 10 PagesSubmitted: November 13, 2009 -
Gap Analysis (global Communications)
Gap Analysis: Global Communications Telecommunications in this day and age is an idea and reality that seems like many people cannot live without. Just driving to the local grocery or convenience store and one will not have enough fingers to count the people that are driving and using a mobile phone, let alone those that are walking, on bicycles, or working at the store. But even with its importance on Wall Street, confidence in the
Rating:Essay Length: 983 Words / 4 PagesSubmitted: November 13, 2009 -
The Marketing Mix
The Marketing Mix Introduction Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a
Rating:Essay Length: 1,383 Words / 6 PagesSubmitted: November 13, 2009 -
Marketing Plan for Restaurant
Executive Summary Company The Rams Head Pub & Eatery is an Irish style pub which is located at 1337 Main Street West, Hamilton, Ontario Problem Rams head is currently facing stagnant revenue, a lack of recognition in the area and a decrease in customers in the summer months. Marketing Audit Rams head is located across the street from McMaster University in a plaza. It offers pub style food and alcoholic and non alcoholic beverages. Occasionally
Rating:Essay Length: 8,977 Words / 36 PagesSubmitted: November 13, 2009 -
Marketing Plan
Marketing Plan The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold, refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids, picking up children or participating in sports
Rating:Essay Length: 6,252 Words / 26 PagesSubmitted: November 13, 2009 -
Growth of Internet Business
Introduction The history of the Internet traces its roots to the United States government. The original use of the information system was to maintain communication during the cold war, with the Soviet Union in 1969, by the Department of Defense, incase of a nuclear attack or a major catastrophe. The National Science foundation created the Internet based on the ARPAnet. The first mass connection was between the University of California Santa Barbara, Stanford Research Institute,
Rating:Essay Length: 1,530 Words / 7 PagesSubmitted: November 13, 2009 -
Macroeconomical Impact on Business Operations
Monetary policy plays an important role in today's economy. The role of monetary policy is to strike a balance among the key macroeconomic variables in the changing times of today. The importance of this paper is to learn how monetary policy affects our money supply and what tools the Federal Reserve uses to control the money supply. One will also learn how the changes in the tools that the Federal Reserve uses affect the GDP,
Rating:Essay Length: 1,466 Words / 6 PagesSubmitted: November 14, 2009 -
Global Communication
Introduction Our world today has become global. In this changing world where communities have become more diverse and financial stability remains merely an ideal vision, communications has become the main tool for our nation’s business exchanges. In this paper I’m introducing the Global communication corporation (GC) and the problems that they are facing. GC goes global by conducting a full analysis to the existing scenario and allowing for new strategies to be implemented. This is
Rating:Essay Length: 1,036 Words / 5 PagesSubmitted: November 14, 2009 -
Online Gaming and Voice Communication
Online gaming is connecting your gaming console to other gamers through the Internet and playing with them or against them in a variety of games. Online gaming creates social relationships between gamers. We live in an era fueled by technological development. Each new discovery changes the way we communicate with each other. Gaming is becoming a more an easier and more socially acceptable way to interact with people. In a study conducted by the Pew
Rating:Essay Length: 1,105 Words / 5 PagesSubmitted: November 14, 2009 -
Introduction to Marketing: Red Bull
Topic 1: Introduction to Marketing Red Bull 1. The Product/ Competitors/Industry 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two �flavours’ (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in
Rating:Essay Length: 1,588 Words / 7 PagesSubmitted: November 14, 2009 -
P&g Marketing
P & G Introduction In today’s market, there will always be a new company challenging your products and company but it take years and years of practice to learn how the global market works. That is why this company is the world's #1 maker of household products. The company was formed in 1837 known as Procter & Gamble (P&G). The Procter & Gamble Company (P&G) is a brand behemoth.. P & G manufactures and markets
Rating:Essay Length: 1,254 Words / 6 PagesSubmitted: November 14, 2009