Marketing Case Study Essays and Term Papers
3,489 Essays on Marketing Case Study. Documents 1 - 25 (showing first 1,000 results)
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Nextcard - a Marketing Case Study
Company Overview NextCard was an internet-based provider of consumer credit founded in 1996 with a mission to revolutionize the credit card industry with its online application and approval process. Their product, NextCard Visa, was promoted as the “First True Internet Visa” and was marketed exclusively through the company website. The NextCard Visa could be used for both online and offline purchases and offered product and service enhancements specifically designed for the internet enabled consumer. At
Rating:Essay Length: 570 Words / 3 PagesSubmitted: December 11, 2009 -
Li Ning Marketing Case Study
In its mission statement, Li-Ning vision is to be Ў§a world's leading brand in the sports goods industry.ЎЁ While it is obvious that Li-Ning has been hugely successful in maintaining its brand image and sales growth in China, I believe that Li-Ning can further improve its market share by positioning themselves differently from the top 2 player in the industry: Nike and Adidas, by exploiting its comparative advantage over these multinational companies. The primary target
Rating:Essay Length: 567 Words / 3 PagesSubmitted: December 13, 2009 -
Marketing Case Study: Becel Margarine
Becel Margarine: Reinvigorating Growth 1. Problem Statement/IdentificationWhat changes should Becel make to its marketing strategy to increase sales, market share, profits and maintain rapidly growing trend in the long run? The current strategic objectives and goals of the margarine giant Becel are to: Deliver strong short and long-term growth Sustain and consolidate current record market share Deliver a brand that helps consumers meet their health heart needs However, in order to achieve its strategic aims
Rating:Essay Length: 2,544 Words / 11 PagesSubmitted: December 24, 2009 -
Marketing Case Studies
Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly
Rating:Essay Length: 1,356 Words / 6 PagesSubmitted: January 12, 2010 -
Hewlett Packard Computers - Marketing Case Study
Case Study: Hewlett-Packard 1. Problem Definition 1. Primary Business – Technology Firm 1. Imaging and Printing Group (IPG) 1. Products: Printers and inks 2. Revenue: 30% of total 2. Personal Systems Group (PSG) 1. Products: Desktop PCs, notebooks, servers, flat-screen TVs 2. Revenue: 29% of total 3. Technology Solutions Group (TSG) 1. Technology and IT services for B2B segment 2. Revenue: 37.5% of total 2. Main Issue – HP is struggling to decide whether to
Rating:Essay Length: 2,867 Words / 12 PagesSubmitted: January 24, 2010 -
Marketing Case Study - Cisco
Executive Summary The purpose of this case report is to analyze Cisco Systems in terms of its successful factors and current issues. The paper will discuss the current market situation, including a S.W.O.T. analysis (strengths, weaknesses, opportunities, threats) as well as some overall objectives and issues regarding to Cisco products. It also comments the implications of the problems in terms of management, the marketing mix, and competition in further detail. Formulation and evaluation of alternatives
Rating:Essay Length: 2,082 Words / 9 PagesSubmitted: May 15, 2010 -
Tesco Marketing Case Study
Q1. Analyse Tesco's external environment and identify the challenges it faces in scanning its environment as a multinational company. The assessment of external factors has been crucial in TESCO's success. This is because TESCO has taken into account the implications for consumers, employees, stakeholders, associated organisations and the company's mission statement. 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 2.1 Political Factors Operating in a globalised environment with stores around the globe, Tesco's performance is highly influenced by
Rating:Essay Length: 2,286 Words / 10 PagesSubmitted: February 7, 2011 -
Marketing Case Study Olive Oil
Introduction: Since prehistoric times, olive oil is considered as the golden liquid and was discovered around the Mediterranean basin. Since that time, Olive oil has been produced in this region and represents more than 77 % of the world production in fact Spain, Italy and Greece share 97 % of the European production. Since a few years we can also find some olive oil producers in Africa and Asia witch respectively represent 12 % and
Rating:Essay Length: 2,784 Words / 12 PagesSubmitted: April 30, 2011 -
Wachovia Case Study - Marketable Securities
Wachovia Corporation – Marketable Securities A i. Trading securities are securities that are bought and held principally for the purpose of selling them in the near term and are therefore held for only a short period of time. ii. Cash $1 Dividend Income $1 Interest or dividends will be reported at the date it is supposed to be received. Most payments are in cash. However, interest and dividends can be accrued in the necessary asset
Rating:Essay Length: 700 Words / 3 PagesSubmitted: December 4, 2009 -
Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study
Nike vs Adidas, market and comprehensive competition analysis and case study EXECUTIVE SUMMARY Since the birth of the Internet in 1969 to its commercial adoption in the 1990s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime. The web has provided consumers and businesses with enormous advantages by reducing the transaction time and increasing the level of convenience. As we leap into
Rating:Essay Length: 675 Words / 3 PagesSubmitted: December 13, 2009 -
Hp Case Study - Marketing Strategy Class
Feb 22, 2007 Executive Summary Hewlett-Packard (HP) is one of the largest technology companies in the world. Founded in 1939, HP employs nearly 88,000 worldwide, supports 540 sales and administrative offices, and distributes to more than 120 countries. HP is a technology solutions provider to consumers, businesses and institutions globally. The company offers IT infrastructure, global services, business and home computing, imaging and printing. The case study reflects the appraisal of HP’s high performers, internal
Rating:Essay Length: 1,846 Words / 8 PagesSubmitted: January 22, 2010 -
Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company
1.0 Introduction Japan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This report will give a brief description about Fashionable, a readymade garment company from Australia who want to enter into the Japanese market with their readymade garments. This report will also give information about the Japanese
Rating:Essay Length: 1,070 Words / 5 PagesSubmitted: February 11, 2010 -
Explain How the Different Market Research Methods Within Each Type Have Been Used to Make Marketing Decisions in the Case Study-Pinewood Hotel.
Saeeda Rahman Unit 10-P2 P2- Explain how the different market research methods within each type have been used to make marketing decisions in the case study-Pinewood Hotel. Research Methods Used Marketing Decisions 1. Focus Groups Focus groups provide qualitative information from a specific target audiences, Pinewood hotel uses focus groups to gather information which can then be used for decision making and developing marketing strategies and promotional campaigns. 1. Interviews Interviews are used by Pinewood
Rating:Essay Length: 323 Words / 2 PagesSubmitted: March 19, 2015 -
Biocon Case Study - Marketing
Problem identification • Should BIOMAb be launched with phase 2 results or wait for phase 3 results? • Or should Biocon invest in phase 2 trials for other indications? • Developing the product strategy, pricing options, channel and the major means of communication Situation analysis • Company:- o Incorporated in 1978 as a JV between Biocon Chemicals, Ireland and Dr. Mazumdar-Shaw, an Indian entrepreneur o Started as enzyme manufacturing company and later entered biopharmaceutical market
Rating:Essay Length: 762 Words / 4 PagesSubmitted: October 19, 2015 -
Brita Case Study for Marketing
Brita case study for marketing 1. What factors were responsible for Brita’s success in the years since its launch to 1999? The success of Brita in the United States could largely be attributed to the innovative product model as well as the strong marketing support from a well-established manufacturer and marketer, the Clorox Company. Key factors are concluded as following: * Brita has developed a good value proposition: it provided great tasting water. * It
Rating:Essay Length: 3,312 Words / 14 PagesSubmitted: September 25, 2017 -
Nike Case Study
SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market
Rating:Essay Length: 1,706 Words / 7 PagesSubmitted: March 4, 2009 -
Brinkerhoff International Inc Case Study
MEMORANDUM TO: JUAN C. ARAQUE FROM: GROUP #6 SUBJECT: CASE STUDY FOR COMPANY "BRINKERHOFF INTERNATIONAL INC." DATE: 11/14/00 CC: HUMAN RESOURCE DIRECTOR OBJECTIVE: After careful review and analysis of the situation and the facts surrounding the company Brinkerhoff International Incorporated (BII), our team has been able to develop a viable course of action to efficiently improve productivity and relations within the organization. PROBLEMS IDENTIFIED: It is apparent through financial records that Rig 1-E by far
Rating:Essay Length: 2,797 Words / 12 PagesSubmitted: March 4, 2009 -
Nafta Case Study
NAFTA Five Years of Failure By: Jeff Dotson In December of 1992, Presidents Salinas (Mexico), Bush (U.S.) and Prime Minister Brian Mulroney of Canada signed the North American Free Trade Agreement (NAFTA). The Mexican legislature ratified NAFTA in 1993 and the treaty went into effect on January 1, 1994, creating the largest free-trade zone in the world. NAFTA's promoters promised 200,000 new jobs per year for the U.S., higher wages in Mexico and a growing
Rating:Essay Length: 8,025 Words / 33 PagesSubmitted: March 11, 2009 -
Yahoo Inc Case Study
February 25, 2001 Yahoo! Inc. is a global Internet communications, commerce, and media company that offers a comprehensive branded network of services to more than 120 million users each month worldwide. As the first online navigational guide to the World Wide Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household, and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business
Rating:Essay Length: 1,230 Words / 5 PagesSubmitted: March 11, 2009 -
Ibm Case Study
I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, and then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the Ў§Big BlueЎЁ 2. Mission statement IBM main activity is to find solutions
Rating:Essay Length: 3,684 Words / 15 PagesSubmitted: March 11, 2009 -
Case Study: Dell Computer Corporation
CASE STUDY A : DELL COMPUTER CORPORATION Introduction Michael Dell founded Dell Computer Corporation in 1984 with a simple vision and business concept – that personal computers can be built to order and sold directly to consumers. Michael believed his approach had two advantages: (i) by passing distributors and retail dealers eliminated the markups of resellers, and (ii) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components
Rating:Essay Length: 1,714 Words / 7 PagesSubmitted: March 11, 2009 -
Microsoft Corp - Gates - Case Study
WASHINGTON (CNN/Money) - The government hammered away at Microsoft Corp. chairman Bill Gates in court Tuesday, attempting to portray him as an unreliable witness. And at one point Gates offered to alter his sworn testimony, landing a solid blow against Microsoft's position. The courts have found that Microsoft violated antitrust laws. The current hearings, under U.S. District Judge Colleen Kollar-Kotelly, will decide what restrictions will be imposed on Microsoft as a remedy for that illegal
Rating:Essay Length: 696 Words / 3 PagesSubmitted: March 23, 2009 -
Dayton Hudson Case Study
CASE STUDY DAYTON HUDSON CORPORATION 1998 I. Brief Background II. Statement of the Problem Dayton-Hudson Corporation should determine ways of how to make its divisions more cost-effective. III. Objectives 1. To be able to observe Dayton Hudson’s strengths and weaknesses. 2. To site Dayton Hudson’s opportunities and threats. IV. Areas of Consideration 1. In 1891, Hudson’s was the largest retailer of men’s clothes in America. 2. Merchandise innovations were return privileges and price marketing in
Rating:Essay Length: 648 Words / 3 PagesSubmitted: November 8, 2009 -
Ikea Case Study
IKEA is one of the world's top furniture retailers, selling Scandinavian-style home furnishings and accessories. Ingvar Kamprad, the founder of IKEA believes that home furnishings should be good design, good function and good quality, coupled with low prices. This philosophy is maintain and clearly communicated to all customers and their staff, reflected and achieved in their operations management strategies, which play a major role in contributing to IKEA’s success. IKEA sources products globally. Suppliers are
Rating:Essay Length: 342 Words / 2 PagesSubmitted: November 8, 2009 -
Bhopal Disaster Case Study
On December 3, 1984, one of the worst industrial disasters of all time occurred in Bhopal, India. During the early hours of the morning a poisonous gas, methyl isocyanate (MIC), used in producing the pesticide, Sevin, leaked from a Union Carbide plant. When the gas dissipated it had killed at least 2,000 people and injured over 200,000 others. Under Indian law both a corporation and its officers can be held criminally liable. The Indian Government
Rating:Essay Length: 1,096 Words / 5 PagesSubmitted: November 8, 2009