Marketing Case Study Essays and Term Papers
3,489 Essays on Marketing Case Study. Documents 76 - 100 (showing first 1,000 results)
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Case Study on Japan Sales Force
Case Study 4-7: National Office Machines-Motivating Japanese Salespeople: Straight Salary or Commission? Anthony DiSanto Prof. Elam Multination Marketing 3/31/05 The main issue in case study 4-7 focuses on what the Japan company Nippon Cash Machines and their recent US merger National Office Machines should do to their Japanese sales force who has always followed a salary based payment plan and lifetime job security because they are quickly losing market share in a highly competitive market.
Rating:Essay Length: 722 Words / 3 PagesSubmitted: November 19, 2009 -
Let It Pour Case Study
Case Study Analysis "Let it Pour" University of Phoenix CSS 330 Faith Community Hospital has long been a leader in providing quality health care for all members in the neighborhood regardless of race, creed, moral or ethical issues. The staff is comprised of highly qualified, morally and ethically sound personnel available in their respective community. Despite the high quality of care and the well trained personnel, the hospital is currently experiencing financial distress and a
Rating:Essay Length: 1,916 Words / 8 PagesSubmitted: November 20, 2009 -
L’oreal Plenitude Case Study
Problem Analysis The huge success of L’Oreal Plenitude in French as the premium skin product with “class to mass” strategy was the primary reason for L’Oreal to expand the product to US market. The company started to enter the US market skin care in 1989 through mass channel by introducing the entire product line (14 SKU’s) that had been developed in France, instead of launching the product one by one. Before Plenitude entered the US
Rating:Essay Length: 820 Words / 4 PagesSubmitted: November 20, 2009 -
Wesuityou Case Study
Preface This business plan is a summary of how WeSuitYou intends to organize an entrepreneurial endeavor and implement activities necessary and sufficient to let WeSuitYou succeed. It is a written explanation of the company’s business model. This business plan is used internally for management and planning but also used to convince banks and investors. XXXXXX, General Manager XXXXXX, Design & Production Manager Table of contents 1. Executive Summary 4 1.1 Objectives 5 1.2 Mission 5
Rating:Essay Length: 11,171 Words / 45 PagesSubmitted: November 20, 2009 -
Tesco Case Study
Tesco-a Case Study by Article 13 As part of their ongoing programme Article13, the leading corporate social responsibility experts, have released a Case Study of Tesco. Below is a synopsis of the Case Study, which can be accessed in full at www.article13.com. Who are they? Tesco is a leading retailer, operating 2,291 stores around the world and employing 296,000 people. It has grown from a purely UK operation, developing international markets in Ireland, Central Europe
Rating:Essay Length: 385 Words / 2 PagesSubmitted: November 20, 2009 -
Starbucks Case Study 2007
Synopsis In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success. While their domestic figures were rosy, the international operations were losing
Rating:Essay Length: 1,430 Words / 6 PagesSubmitted: November 20, 2009 -
Japan, Toyota, and the Hybrid - a Case Study
Table of Contents • Introduction………………………………………………………………………3 • History of Toyota Motor Corporation………………………………………….3 • Toyota Management……………………………………………………………6 • Why Toyota Developed Hybrids and the Benefits of Owning One………..7 • Advertising and Marketing Techniques………………………………………8 • Toyota Hybrid Sales……………………………………………………………10 • Awards for the Toyota Prius Hybrid…………………………………………..11 • Toyota’s Future Plans………………………………………………………….12 • Conclusion………………………………………………………………………13 • Bibliography……………………………………………………………………..14 Japan, Toyota, and the Hybrid Toyota Motor Corporation is a successful company that has had its own share of ups and downs, but through it all,
Rating:Essay Length: 3,617 Words / 15 PagesSubmitted: November 20, 2009 -
Harley-Davidson Phenomenon Case Study
EXECUTIVE SUMMARY This report examines the Harley-Davidson phenomenon. From near bankruptcy to double-digit growth every year, Harley-Davidson has something working for them. That something is called ”strategic planning and development.” With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is one of those excellent companies whom has challenged
Rating:Essay Length: 1,377 Words / 6 PagesSubmitted: November 20, 2009 -
Patient Case Study: Fluid & Electrolyte Imbalance
Patient Case Study: Fluid & Electrolyte Imbalance This patient case study report will outline the contributing factors related to a fluid and electrolyte imbalance, whilst assessing the medical and nursing management for the patient. Furthermore, an evaluation of the implemented nursing and medical treatment will also be discussed in this report. Introduction: • Patient History: Mr. Richards presented to accident and emergency on the 7th October 2004, primarily due to the progressive deterioration of end
Rating:Essay Length: 4,235 Words / 17 PagesSubmitted: November 20, 2009 -
Case Study: Rollerblade
When Rollerblade, Inc. first started up, they had to overcome the obstacles with any new venture company, only no one had ever seen or heard of their in-line skate product. At this time, everyone was still using traditional roller skates, but the idea of in-line skates was not easily adopted right away. Rollerblade, Inc. eventually became a very profitable company with their in-line skates, however, today they seem to have grown to an elephant (profit
Rating:Essay Length: 871 Words / 4 PagesSubmitted: November 20, 2009 -
Challenger Case Study
This paper examines the different areas of Organizational Behavior that went wrong with the challenger case. It will touch down on how the type organizational culture at NASA contributed to the disaster, how the organizational structures and communication patterns contributed to flawed decision making and the role that leadership also played in the disaster. Also, the paper will cover how ethics apply to the case, and the many different ethical levels that can be discussed
Rating:Essay Length: 468 Words / 2 PagesSubmitted: November 20, 2009 -
Case Study on Educational Toy
Introduction Based on the given information, there are many problems revolving around Educational Toy Company (ETC) which concerns the human resource management (HRM) issues. The immediate problem is the dropped of sales figure recently resulting from the lack of innovation and creativity in their product design. This problem did not appear from nowhere; rather, it is the effect from poor management in particular the HRM area within the company. As mentioned, there is no one
Rating:Essay Length: 949 Words / 4 PagesSubmitted: November 20, 2009 -
Shouldice Hospital Case Study
Executive Summary In the Shouldice Hospital case, I have identified two primary constraints: 1) The number of beds available to patients and 2) The number of surgeons available to operate on the patients. Since the demand for this type of operation seems to exceed the number of operations Shouldice can perform, as an organization whose goal is to produce profits, the staff at Shouldice Hospital should subordinate all of their processes to ensure that their
Rating:Essay Length: 812 Words / 4 PagesSubmitted: November 20, 2009 -
Case Study of Challenge Disaster - from a Risk Management Perspective
2.0 INTRODUCTION AND AIMS Organisations nowadays face various external and internal risks such as strategic risks, operational risks, financial risk and environmental risks. Managers tend to focus on those risks with greater uncertainty like natural disasters. However, some risks also bring destructive outcome even they are predictable and controllable. The inherent risks in the management and control system are among those on the list. Because they are “built-in” risks of management and control system due
Rating:Essay Length: 1,300 Words / 6 PagesSubmitted: November 20, 2009 -
Native American Case Study
Setting: Norway, 1996. Unni Wikan works a stressful job and is married. She has a son and was at home alone with him during this time of the incident. One Sunday morning Wikan’s eye shadowed over and her vision became unclear. First assumption was stress. Patient has been very healthy all her life with rare instance of illness. The pain and shadowing of the eye continued until she called an optometrist. The Doctor said it
Rating:Essay Length: 408 Words / 2 PagesSubmitted: November 20, 2009 -
Voolv Case Study
For us to find the appropriate distribution channels for VOOLV’s accounting and bookkeeping services we have to understand the specific wants of the market. To do this we can use channel management and determine the different types of distribution channels that we are going to use. In this case, direct marketing will be the primary approach in our marketing strategy. Utilizing the direct channel approach, we can capitalize on print advertising in a specific market.
Rating:Essay Length: 381 Words / 2 PagesSubmitted: November 20, 2009 -
Rich Con Case Study Review
1. What do you think were the reasons for Rich-Con’s difficulties in implementing its new information systems? Think about the principal root causes of the problems Sawyer encountered? Be precise and justify your response. Rich-Con Steel had difficulty implementing the software from a number of reasons. If all these root causes are address, then operations would have moved smoothly. Manager distribution- Marty Sawyer was the new president of the company during a big change. She
Rating:Essay Length: 699 Words / 3 PagesSubmitted: November 21, 2009 -
Dominion Motors & Controls Ltd Case Study
Problem: Dominion Motors & Controls Ltd. has had a relatively stable and significant holding in the market for Oil Pumping in Northern Canada through the early 1980s. However, recent field tests have yielded results regarding the favored features of a popular pump that would place Dominion in third overall within the competing market providing such pumps. In effect, Dominion must act quickly if they plan on preventing the loss of their current hold on the
Rating:Essay Length: 690 Words / 3 PagesSubmitted: November 21, 2009 -
Whirlpool Case Study
In 1992 a joint venture was established between the European subsidiary of Whirlpool Corporation, Whirlpool Europe B.V and the Slovak company Tatramat in the former Czechoslovakia. The new company of the joint venture was called Whirlpool Tatramat. This strategic alliance was the result of both internal and external environment problems that both companies were facing at the time. Whirlpool Corporation is a leading global manufacturer and marketer of major appliances and related products for use
Rating:Essay Length: 1,477 Words / 6 PagesSubmitted: November 21, 2009 -
Honda Case Study - International Strategic Management
International Strategic Management Case Study Assignment No. 1 Strategy is usually related and sometimes confused by people with planning. But as time course shows in the study of companies, there are different approaches of how a company can develop its strategy. Johnson, and Shcoles, in their book “Exploring Corporate Strategy” had studied the different ways that companies develop their strategy. The authors had formulated and structured three general ways how companies build it, there are:
Rating:Essay Length: 845 Words / 4 PagesSubmitted: November 21, 2009 -
Apple Computer Case Study
Apple Computer Case Derrick Moultrie Dr. Zaino Marketing Problems October 8th, 2007 Executive Summary: Board of Directors: Currently American Airlines are in great position to have a successful 2007. As of December 2006 American Airlines had a Gross Profit around the four million dollars range. This was the airline's 34th straight year of profitability. According to The Fortune 500 of 2006, American Airlines ranked 105. Also, this meant American Airlines lead number one in
Rating:Essay Length: 6,617 Words / 27 PagesSubmitted: November 21, 2009 -
Cross Cultural Management - Dancom Case Study
Drawing on theories of both cross cultural management and motivation, discuss the factors influencing the contrasting behaviour of both the hosting insiders and outsiders at Dancom. What could be done to help the outsiders become more involved? To understand the case we have to first understand the theories of cross culture management and motivation.... we would be later on moving to the introduction and issues at Dancom. The last but not the least would be
Rating:Essay Length: 2,086 Words / 9 PagesSubmitted: November 21, 2009 -
Case Study Iv: Internet Gambling
Running head: CASE STUDY IV: INTERNET GAMBLING CASE STUDY IV: Internet Gambling May 6, 2006 This document will inform you about the history of internet gambling, the existing issues, and a number of concerns involved with online gambling. Prior to the launching of the World Wide Web in 1993 which changed the setting of gambling, people had to travel great distances to gamble. The world's first virtual online casino, Internet Casinos, Inc. (ICI) commenced operation
Rating:Essay Length: 1,442 Words / 6 PagesSubmitted: November 22, 2009 -
Case Study Solution: Wal-Mart Stores, Inc.
Wal-Mart Stores, Inc. 1) Please describe the sources of Wal-Mart’s Competitive Advantage in discount retailing! The global player Wal-Mart operates in 14 different markets all around the world, serving 176 million customers every week. Today, the second biggest company of the world, concerning turnover which amounts to 312,427 million US-$, categorizes its operational facilities into five divisions. Among those divisions are the Wal-Mart discount stores, offering convenience and low-priced goods. Wal-Mart supercenters are the biggest
Rating:Essay Length: 2,040 Words / 9 PagesSubmitted: November 22, 2009 -
Global Climate Change Case Study Analysis
One atmospheric phenomenon that enables the Earth to sustain life is known as the “greenhouse effect.” However, vital this effect is for human life, it may also be what eventually causes the next ice age, bringing all life to an end. About half of all solar radiation reaches the earth’s surface. The other half, is either returned back in the form of heat, or is used for such things as photosynthesis, changed to heat
Rating:Essay Length: 387 Words / 2 PagesSubmitted: November 22, 2009