Marketing Communications Essays and Term Papers
2,225 Essays on Marketing Communications. Documents 626 - 650 (showing first 1,000 results)
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International Marketing
1.0 Executive Summary Saturation of Walkers Snack Foods home market in the UK has encouraged the company’s Executive Directors to examine the option of launching internationally. After analysing the internal and external environment, the decision was taken to launch the Walkers’ brand into East China. China was identified as a significant growth market for foreign branded snack foods. Walkers has put in place a plan to enter the market through Foreign Direct Investment with the
Rating:Essay Length: 743 Words / 3 PagesSubmitted: December 22, 2009 -
Evaluation of a Mental Health Treatment Court with Assertive Community Treatment
Evaluation of a Mental Health Treatment Court with Assertive Community Treatment 1. This article studied the effect of Assertive Community Treatment (ACT) versus Treatment as Usual (TAU) on the life satisfaction ratings, psychological distress, level of functioning, substance use issues, and criminal activity of mentally ill residents of the Santa Barbara County Jail. The study administered four instruments to measure these variables. They used the Behavioral and Symptom Identification scale, the Lehman Quality of Life
Rating:Essay Length: 529 Words / 3 PagesSubmitted: December 22, 2009 -
Dimensions of Culture Values and Communication
Running head: Dimensions of Culture, Values, and Communication Dimensions of Culture, Values, and Communication Bob Dussault University of Phoenix Abstract The author will examine culture, values and communication by exploring his own experiences. Experiences reviewed are feeling at odds with a cultural norm, perceptions regarding a group that are excluded from the dominant culture, and situations where being categorized as a cultural outsider might provide benefit. Dimensions of Culture, Values, and Communication Communication, as defined
Rating:Essay Length: 888 Words / 4 PagesSubmitted: December 23, 2009 -
Communication Between Men and Women
There is a large problem when it comes to communication between men and women, whether it is between children, teenagers, or adults; because of a cross gender society. Once both sides understand this “cross-culture communication” problem, so that no gender is blamed, improvement will naturally occur. Deborah Tannen, is an award winning writer and a best selling author for her eccentric essays based on differences of male and female conversations. In the essay, “Sex,
Rating:Essay Length: 884 Words / 4 PagesSubmitted: December 23, 2009 -
Marketing Development
Management Development II A manager should, according to myself, among other things have knowledge, be understanding, be able to lissen, be internal motivated and be a leader. Not all managers are leaders. A manager is a title and you then have a certain place and status in the hierarchy of the organisation. Leadership on the other hand is more about human skills and personality. A leader is someone who can communicate and is able
Rating:Essay Length: 1,705 Words / 7 PagesSubmitted: December 23, 2009 -
Cardiovascular Disease in the African American Community
Cardiovascular Disease in the African American Community Causes, Preventions, and Treatments Cardiovascular disease (CVD) refers to the dysfunctional conditions of the heart, arteries, and veins that supply oxygen to vital life- sustaining areas of the body like the brain, the heart itself and other vital organs. Since the term cardiovascular disease refers to any dysfunction of the cardiovascular system there are many different diseases in the cardiovascular category, and many of these diseases are strongly
Rating:Essay Length: 252 Words / 2 PagesSubmitted: December 23, 2009 -
The Challenges of International Marketing
The Challenges of International Marketing BY Jay Fankam Baker College 2005-2006 Abstract Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you
Rating:Essay Length: 1,184 Words / 5 PagesSubmitted: December 23, 2009 -
Barriers to Effective Communication
Barriers to Effective Communications Everyone has experienced, at one time or another the frustration of feeling misunderstood and being unable to make ourselves understood by another person. Anything which, blocks the meaning of a communication, is a barrier to communication. Effective communication is like a house built one block at a time. First to build a house trust must be built; trust is not a group process it is created in one to one connections
Rating:Essay Length: 1,665 Words / 7 PagesSubmitted: December 23, 2009 -
Workplace Literacy and Effective Communication
Workplace Literacy and Effective Communication Recently, there has been a poorly written communication in the workplace, which has led to some hurt feelings, lower morale and possible loss of business. As a corporation, we have worked very hard to maintain the synergy though out our work environment. These latest events are starting to compromise multiple aspects of our company. First, we are losing control and perspective of our colleagues. Camaraderie and atmosphere are suffering, placing
Rating:Essay Length: 1,309 Words / 6 PagesSubmitted: December 23, 2009 -
Samsung Marketing Report
I. Positioning Statement Samsung embodies style and technology for the young professional, with its cutting edge design and superior connectivity features. Samsung’s positioning statement is one that asserts its differentiation vis-?-vis other mobile phone providers. In the local market where myriad choices abound, Samsung’s sleek exterior design, accompanied by its selection of soft and hard features, render it an optimal purchase for the young, technologically updated professional. II. SWOT based on primary and secondary research
Rating:Essay Length: 6,938 Words / 28 PagesSubmitted: December 23, 2009 -
Marketing Plan for Lonmin
1. Introduction Lonmin Plc is the world’s third largest primary platinum producer, with a primary listing on the London stock exchange. They have four mines located in South Africa, three in the Marikana area and one in Limpopo province. Lonmin process the concentrate from their mines through their Smelter and Refineries to deliver finished metal to market. 2. Financial Summary 1 § Operating profit for the year amounted to $353 million an increase of
Rating:Essay Length: 2,392 Words / 10 PagesSubmitted: December 23, 2009 -
Issue: Communication Between Man and Woman
Issue: Communication between man and woman Communication is a crucial part of our daily lives which can be interpreted in various ways. Although, many couples think they have no problems communicating with each other; however, the issue among genders still exists. Learning to talk and listen can improve relationships in many ways. Therefore, Deborah Tannen, John Gray, Susan Page, and John Gottman focused on improving communication skills between genders. According to Deborah Tannen, a linguistic
Rating:Essay Length: 1,379 Words / 6 PagesSubmitted: December 24, 2009 -
Marketing
The American Marketing Association suggests that Marketing is "the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." Another definition, perhaps simpler and more universal, is the process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to another person's, society's or organization's value. Simply, if it doesn't facilitate
Rating:Essay Length: 492 Words / 2 PagesSubmitted: December 24, 2009 -
Olivers Market
Oliver’s Markets’ loyal customer base has grown by leaps and bounds due to its philanthropic frequent shopper program. This program has helped it retain customer loyalty. Oliver’s Markets’ was purchased in 1988 by Steve Oliver Maass. Organized as a Subchapter S corporation in 1988, when Steve and Ruth Maass were president and vice president. Its original store is located in Cotati, California. Currently Oliver’s Markets’ driving force is the decision of expansion. For this expansion
Rating:Essay Length: 1,804 Words / 8 PagesSubmitted: December 24, 2009 -
Efficiency Through Communication in a Multiple Agent System
Efficiency Through Communication in a Multiple-Agent System Abstract If a fully autonomous multi robotic system were expected to operate freely in the world to accomplish any task, the robots must be prepared for the enormous variety of situations that they would encounter on a constant basis. Even though the task of preparing robots for these encounters seems unsurmountable at first glance, there are ways to reduce the size of the problem. The use of communication
Rating:Essay Length: 3,070 Words / 13 PagesSubmitted: December 24, 2009 -
What Is Communism?
"Communism" What is Communism? Communism is the doctrine of the conditions of the liberation of the proletariat. It also can be defined as a conceptualized system of government in which resources and production facilities are the property of the entire society rather than individuals. In a communist society, labor is shared equally as well, and the benefits of labor are distributed according to need (Communism.4all 1). No one person shall be ranked higher than another
Rating:Essay Length: 3,053 Words / 13 PagesSubmitted: December 24, 2009 -
What Are the Distinctive Features of the Perfectly Competitive Model of the Market for Goods and Services? What Are the Implications for a Business Strategy Aimed at Enhancing Profitability?
What are the distinctive features of the perfectly competitive model of the market for goods and services? What are the implications for a business strategy aimed at enhancing profitability? Perfect competition is an idealised market structure theory used in economics to show the market under a high degree of competition given certain conditions. This essay aims to outline the assumptions and distinctive features that form the perfectly competitive model and how this model can be
Rating:Essay Length: 1,936 Words / 8 PagesSubmitted: December 24, 2009 -
Marketing Defined
Marketing Defined Basic marketing is defined by Random House Webster’s College Dictionary as “the act of buying or selling in a market” (Random House 2000), however time and circumstance have added so much to this definition. Though it still involves the act of selling or buying, it has grown into a much broader definition. Where as marketing use to be a very simple concept, the expansion of business, competition and development of new technology through
Rating:Essay Length: 838 Words / 4 PagesSubmitted: December 24, 2009 -
Competition in the Market
The prospects for good careers are now worse than ever; Downsizing and mergence between companies are the main reasons that lead to this result. Many good careers are deskilled because of these market tactics. The competition between companies has made many people suffering to get a good career. Downsizing becomes a common method for employers to cut down the operating cost while simultaneously increasing the production and efficiency. The main reason that leads to downsizing
Rating:Essay Length: 362 Words / 2 PagesSubmitted: December 24, 2009 -
Marketing Case Study: Becel Margarine
Becel Margarine: Reinvigorating Growth 1. Problem Statement/IdentificationWhat changes should Becel make to its marketing strategy to increase sales, market share, profits and maintain rapidly growing trend in the long run? The current strategic objectives and goals of the margarine giant Becel are to: Deliver strong short and long-term growth Sustain and consolidate current record market share Deliver a brand that helps consumers meet their health heart needs However, in order to achieve its strategic aims
Rating:Essay Length: 2,544 Words / 11 PagesSubmitted: December 24, 2009 -
Real Estate Market Trends
Real Estate Market Trends Introduction Market forces play a large role in the real estate market. In recent years, 2002 to the present to be precise, there has been an increase in new home construction in order to meet consumer's demand for homes as the resale market cannot support the current need. This trend appears to be leveling out according to an article that appeared in U.S. Newswire on April 12, 2005 titled "National Association
Rating:Essay Length: 614 Words / 3 PagesSubmitted: December 24, 2009 -
Scenario 2 Problem Solution: Global Communications Corporation
Problem Solution: Global Communications Corporation This paper explains the issues faced by the telecommunications company Global Communications. Global Communications competes in and industry that is known for unusual competitive pressures and very quick changes in technology. However, as stated by Dennis Drogseth (2005, p. 52) "The challenges faced by global networks have more to do with management and process than with pure technology." This paper explores the issues and opportunities available to Global Communications management.
Rating:Essay Length: 1,804 Words / 8 PagesSubmitted: December 24, 2009 -
Cosmetic Market in Thailand
Cosmetic Market in Thailand Market Overview The overall growth potential for the cosmetic market during the 2006-2008 is expected to grow between 15-20 percent. High quality, international branded cosmetic products are expected to do better due to good brand image, brand loyalty and perception of good quality. Products from the United States are highly regarded and lead the imported market. Meanwhile competition from France, Japan, the United Kingdom and Germany is getting stronger. Perfume from
Rating:Essay Length: 1,030 Words / 5 PagesSubmitted: December 24, 2009 -
Gap Analysis: Global Communications
GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Marie Mosley Aurora University March 13, 2007 Gap Analysis: Global Communications The purpose of this analysis is to assess the current situation at Global Communications (GC), review the issues or opportunities, problems, ethical dilemmas, and formulate end-state goals. GC has experienced more than 50% depreciation in its stock (down from $28 to $11). The company has concluded that their problem is increased competition in local, long
Rating:Essay Length: 1,397 Words / 6 PagesSubmitted: December 24, 2009 -
Rise of Communism
There were many events that lead up to the Bolshevik Revolution. First off, in 1848, Karl Marx and Fredrich Engels published a thought-provoking book. The Communist Manifesto expressed their support of a world in which there was no difference in class. A world in which the workers and commoners ran the show and there was no high and supreme ruler. Many intellectual Russians began to become aware of this pamphlet as well as the advanced
Rating:Essay Length: 624 Words / 3 PagesSubmitted: December 25, 2009