Marketing Research Essays and Term Papers
1,895 Essays on Marketing Research. Documents 651 - 675 (showing first 1,000 results)
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9/11 and the Market for Manhattan office Space
The attack on September 11, 2001 had influence on the whole world, but the strongest on New York and its economy. This paper concentrates especially on office space market of Manhattan after that event. Due to the tragedy not only the two towers of World Trade Centre were destroyed but, because of the falling wreckage, also the surrounding buildings were damaged and as a result a lot of office space vanished. Those facts definitely affected
Rating:Essay Length: 740 Words / 3 PagesSubmitted: January 5, 2010 -
Marketing Definition and Understanding
Marketing as defined by Webster’s Dictionary is “the commercial processes involved in promoting and selling and distributing a product or service.” (Webster’s 2008) In my definition of marketing it comes down to a few points. Marketing is taking a product and showing the consumer how it shall benefit them. In all actuality marketing comes down to the basic idea of selling and successfully advertising your product. In a third perspective the definition of marketing as
Rating:Essay Length: 805 Words / 4 PagesSubmitted: January 5, 2010 -
Market Analysis on Smartphone's Operating Systems
Introduction The purpose of this report is to prepare market analysis of Operating Systems for Smartphones. Over the last decade, mobile phones have become one of the major means of communicating both voice and data. Today, mobile phone is virtually a social necessity for most of us. Increase in computing power of mobile phones, improved bandwidth of wireless technologies, and internet technology have led to the introduction of Smartphone which provides greater levels of intelligence
Rating:Essay Length: 464 Words / 2 PagesSubmitted: January 6, 2010 -
Comfort Theory: A Holistic Guide for Practice and Research
Comfort Theory: A Holistic Guide for Practice and Research In this course, Comfort Theory is presented as a pattern for providing holistic care to patients and families in all health care settings. For those who are working on clinical ladders or small research proposals in school, Comfort Theory provides a framework to design your study. Comfort Theory is easy to understand and learn because we all are familiar with our own needs for comfort, how
Rating:Essay Length: 2,703 Words / 11 PagesSubmitted: January 6, 2010 -
Historical Research Paper: Oil Spill Case Studies Burmah Agate
Burmah Agate 1979 For my historical research paper I decided to write about a spill called "Burmah Agate". It all began in the quiet morning of November 1, 1979. The Burmah Agate and the Mimosa collided at the entrance to the Galveston Harbor. The affects were absolutely devastating. The Mimosa struck the Burmah Agate on its starboard side, tearing an 8 by 15 foot hole in the hull. Before anyone could even comprehend what had
Rating:Essay Length: 2,485 Words / 10 PagesSubmitted: January 6, 2010 -
Central & Eastern Europe Label Markets
Central & Eastern Europe Label Markets In the late 1980s and early ’90s, the world saw the collapse of communism in Eastern and Central Europe and the dissolution of the Soviet Union and Yugoslavia. Several years later, the privatized label industry in this region emerged. And so, while North Americans and Western Europeans began to tackle complex printing technologies, people like Vladimir Kurciev, Sterin Boris and Drabyk Volodymyr began a complex job of a different
Rating:Essay Length: 952 Words / 4 PagesSubmitted: January 6, 2010 -
The 4 Ps of Marketing, Which Are the Controllable Elements
The 4 Ps of Marketing, which are the controllable elements. Product The first element of the 4 Ps of marketing focuses on your individual goods and their product line. Product includes services and electronic or digital products such as e-books that don't have a recognizable physical substance.. Includes features and benefits, installation, service, warranty, packaging, branding. 5 steps for developing a product shows you how to go about developing a product, and our 16 Point
Rating:Essay Length: 576 Words / 3 PagesSubmitted: January 6, 2010 -
Poland Research Paper
Roman Catholicism, Communism: Who runs Poland? By Ryan Witkowski ENG 1123 00 Composition and Rhetoric Dr. Sheba Kulothungan February 21, 2005 Outline Thesis: I. Poland and the church before communism 1. Church's political power a. Had many people specifically placed in the government b. Church controlled 80% of offices to help its influence in politics 2. Had possession of 450,000 acres in Poland a. If you wanted land you must buy it from the church
Rating:Essay Length: 1,282 Words / 6 PagesSubmitted: January 6, 2010 -
Marketing Plan of Tesla Motors
Marketing Plan of Tesla Motors (TM), International Business, I. Executive Summary II. Marketing Challenge III. Situation Analysis Company analysis • About TM • Goals • Focus • Strengths • Weaknesses • Market Share Customer Analysis • Number • Type • Decision Process • Concentration of Customer base for particular product Competitor Analysis • Market position • Strengths • Weaknesses • Market Shares • Subsidiaries, joint ventures, and distributors, etc. Collaborators Climate Macro-environmental PEST analysis: •
Rating:Essay Length: 356 Words / 2 PagesSubmitted: January 6, 2010 -
Lvmh and Luxury Goods Marketing
LVMH and Luxury Goods Marketing 1. Bernaud Arnault has built LVMH into a luxury goods empire by making numerous acquisitions. What strategy is evident here? LVMH or more specifically Bernaud Arnault wants luxury items to appeal to everyone, not just the wealthy and elite as in the past. The major issue in doing this is to keep the core luxury consumers, which means still keeping the product exclusive or exclusive feeling, while making the product
Rating:Essay Length: 757 Words / 4 PagesSubmitted: January 6, 2010 -
Information Required to Evaluate Export Markets
Information Required to Evaluate Export Markets April 25, 2005 1. Key Market Indicators a. Population (000’): b. Pop Growth % : c. Literacy : d. School children : e. GDP (US$’000) : f. Per Cap US$ : g. Exchange Rate : I Rs h. Exchange Rate : US$ i. Inflation : 2. Current Market Size - Pens Volume Value (US$’000) ‘000 Ns % US$’000 % A Local Production B Imports C Re-exports D Local consumption
Rating:Essay Length: 457 Words / 2 PagesSubmitted: January 6, 2010 -
Londonair Marketing Communications Plan
Institute of Business Administration & Management Assignment Kensington College of Business Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director Subject: Marketing Management Professor: Neil Jones (KCB) Student Registration Number: 9876786 Date Issued: 18th March 2001 Hand in by: 6th May 2001 Kensington College of Business Wesley House, 4 Wild Court, Holborn, London, WC2B 4AU Phone: 020 7421 3683 Fax: 020 7404 6708 9876786 Table of Contents Unity Title Page 1.0- Introduction…………………………………………03
Rating:Essay Length: 390 Words / 2 PagesSubmitted: January 6, 2010 -
Emperical Research
Bulck, J. V. (2004). Research Note: The Relationship between Television Fiction and Fear of Crime. An Empirical Comparison of Three Casual Explanations. European Journal of Communication. 19, 239-248. The main topic of this article relates to how watching television increases fear of crime with TV viewers. This article uses three different hypothesis's to show the relationship between watching television and a heightened fear of crime. The article also explains why people watch more crime on
Rating:Essay Length: 532 Words / 3 PagesSubmitted: January 7, 2010 -
Research Papers
King Tut The most famous Egyptian pharaoh today is, King Nebkheperuru Tutankhamun. Tutankhamun is also known as King Tut. The name "Tutankhamun" is derived from hieroglyphics, which means "Living Image of Amun." He was an Egyptian pharaoh of the 18th dynasty; he also was the son in law of Akhenaten. Tutankhamun was not a important King, he is well known because of his tomb, containing beautiful treasures. King Nebkheperuru Tutankhamun's tomb was discovered by
Rating:Essay Length: 613 Words / 3 PagesSubmitted: January 7, 2010 -
Internet Research
Internet Research Introduction The company has come to realize that the Internet contains more than enough information needed to properly perform research. For the company to properly use the information that it finds it will need to examine it closely. By examining the information closely we can monitor how close the resources are to meet our desired goals. While it is noted that the information found on the Internet can also be found in hard
Rating:Essay Length: 472 Words / 2 PagesSubmitted: January 7, 2010 -
Market Segmentation
To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. “Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions, communications, advertising and other marketing mix variable” (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they
Rating:Essay Length: 345 Words / 2 PagesSubmitted: January 7, 2010 -
Principle of Marketing
The Principles of Marketing E1. Produce a marketing strategy for a product or service with a clear understanding of the principle of marketing. My objective for the marketing strategy is to achieve more profits by making some adjustments to the packaging of Coca-Cola. I want to see whether the demand for Coca-Cola will increase or decrease due to small changes. These changes are that I will replace the opening with a cap on a Coca-Cola
Rating:Essay Length: 9,459 Words / 38 PagesSubmitted: January 7, 2010 -
Societal Marketing Concept
Individual Project 1 1. Given the trend in obesity among American consumers, which industries stand to benefit the most? Why? Given the obesity issues in the American consumers, the food industry has benefited from this trend. Under the Societal Marketing Concept organizations have to balance company profits, customers’ wants and the society's interests. The problem is to determine what is best for the society in this case. Because there is a difference between short term
Rating:Essay Length: 935 Words / 4 PagesSubmitted: January 7, 2010 -
United Nations Research Assignment
United Nations Research Assignment Raelle Mejias 1. Four of the UN's most important goals are: a) To keep the peace and stop war. b) To promote human rights and equality. c) To increase the amount of justice in the world. d) To keep international relations happy. 2. The UN's General Assembly has one seat and vote for every member in the assembly and meets once a year to talk about world problems and issues. There
Rating:Essay Length: 302 Words / 2 PagesSubmitted: January 8, 2010 -
Market Structure
Market structure is defined as the particular environment of a firm, the characteristics of which influence the firm’s pricing and output decisions. There are four theories of market structure. These theories are: • Pure competition • Monopolistic competition • Oligopoly • Monopoly Each of these theories produce some type of consumer behavior if the firm raises the price or if it reduces the price. The theory of pure competition is a theory that is built
Rating:Essay Length: 478 Words / 2 PagesSubmitted: January 8, 2010 -
Marketing Plan - Phase III
iPod Freedom Paper III The "iPod Freedom" provides not only significant storage capacity to the tune of 90GB for downloading MP3s, but it also gives customers the power to listen to unlimited radio channels via a Satellite Radio subscription or a previously synchronized home media library set, while obtaining reliable navigation services (GPS) whenever customers want or need it. The following paper will illustrate the attributes of the iPod Freedom; it will describe the rate
Rating:Essay Length: 820 Words / 4 PagesSubmitted: January 8, 2010 -
Marketing Mix Paper
Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P’s of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for
Rating:Essay Length: 601 Words / 3 PagesSubmitted: January 8, 2010 -
Mac Mini Marketing Plan
Marketing Strategy for Apple’s Mac Mini 1. Executive Summary Our objective is to build a highly loyal customer base for the Apple’s Mac Mini as the family management and networking system of choice. This is based on a strategy to delight customers through a customer needs based marketing strategy so that customers will give us repeat business throughout their life, and refer our products and services to their family and friends. 2. Current Marketing Situation
Rating:Essay Length: 845 Words / 4 PagesSubmitted: January 8, 2010 -
Research & Critical Thinking
Research & Critical Thinking Research and critical thinking is such a crucial entity in the world of every single science and our every day lives. While a biologist is testing the effects of carbon monoxide on the environment, a little girl is pointing in the sky counting how many colors there are in a rainbow. Both of these scenarios involve research and critical thinking but are extremely different. There are no guidelines for the little
Rating:Essay Length: 1,132 Words / 5 PagesSubmitted: January 8, 2010 -
Stem Cell Research
Stem cells are relatively primitive cells that have the ability to divide rapidly to produce more specialized cells. Stem cells in the embryo are capable of huge variation in the kinds of tissues they make, reproduce rapidly and have attracted interest of researchers for decades. “Stem cell research has the potential to make advances in the treatment of cancer and diabetes that are likely to lead to breakthroughs in gene therapy.” (O'Reilly The Creation) One
Rating:Essay Length: 740 Words / 3 PagesSubmitted: January 8, 2010