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Last update: November 19, 2018
  • McDonalds and the Hotel Industry Case Study Analysis

    McDonalds and the Hotel Industry Case Study Analysis

    McDonald’s is one of the world’s strongest and most recognizable brands for its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: November 17, 2009 By: Venidikt
  • Bmw Case Study

    Bmw Case Study

    Executive Summary BMW has embarked on a mission to cut its notoriously long product development time in half utilizing a newly developed system code named “Digital Car”. Senior management has decided to utilize the new process on the 7-series platform. In order to accomplish this goal, BMW is preparing to take advantage of the latest computer technology in car development. At the forefront of the new plan is a debate over the use of

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    Essay Length: 349 Words / 2 Pages
    Submitted: November 17, 2009 By: Mike
  • Oticon Case Study

    Oticon Case Study

    Case Study OTICON Today’s knowledge special: spaghetti Knowledge has been recognized as a valuable resource necessary for organizational growth and sustained competitive advantage, especially for organizations competing in uncertain environment. Grant (1996) and Liebeskind (1996) argued that knowledge is an organization’s most valuable resource because it represents intangible assets, operational routines and creative processes that are hard to imitate. This is probably why Oticon focuses so much on knowledge assets and the management. Because it

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    Essay Length: 1,522 Words / 7 Pages
    Submitted: November 17, 2009 By: regina
  • Strategic Planning Tools

    Strategic Planning Tools

    STRATEGIC PLANNING TOOLS Strategic planning may be characterized as a systematic effort to produce fundamental decisions and actions that shape and guide what a business organization is, what it does, and why it does it. The objective of strategic planning is to develop a map by which to manage an organization's positioning. Although some would suggest that strategic planning has lost some of its effectiveness, most managers continue to recognize the need for effective strategic

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    Essay Length: 499 Words / 2 Pages
    Submitted: November 17, 2009 By: Andrew
  • Titans Apparel Case Study

    Titans Apparel Case Study

    Project Plan, Titan Apparel(please change this name) University of Phoenix Project Planning and Implementation CMGT 410 January 11, 2005 Background and Statement of Need The name of this company is Titans Apparel. It is a large clothing manufacturing store with four major branches in Los Angeles, New York, San Francisco, and Miami. The amount of the business that they are accumulating is growing fast, and the current network that they use is not enough

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    Essay Length: 1,966 Words / 8 Pages
    Submitted: November 17, 2009 By: Mike
  • Shanghai Cos Software Company, Ltd Case Study

    Shanghai Cos Software Company, Ltd Case Study

    SCOS Background & Problem Situational Summary: Shanghai COS Shanghai COS Software Company, Ltd. (SCOS) is a relatively new entrant to the subscriber identification module (SIM) card market. As a young and growing company in a high technology market, it must choose how to most effectively concentrate its resources within a market that is both highly competitive and expanding at a phenomenal rate within China (the primary marketplace of SCOS). Shanghai COS is able to compete

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    Essay Length: 4,203 Words / 17 Pages
    Submitted: November 17, 2009 By: Mikki
  • Ikea Case Study

    Ikea Case Study

    IKEA, the famous Sweden furniture retailer, opened its first store in United States in 1985. After ten years diligent practice on advertising and adjusting its products to fit the U.S. furniture market, IKEA were admitted by the U.S. customers and its sales began to increase. It ranked fourteen in 2002. America furniture market was highly fragmented. It consisted of many low-end and high-end retailers. Low-end retailers, e.g. Walmart, offer low price but poor designs and

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    Essay Length: 663 Words / 3 Pages
    Submitted: November 17, 2009 By: Victor
  • Bmw Case Study

    Bmw Case Study

    Whenever you see the famous white & blue churning logo on any automobile the first thing which strikes your mind is the best Luxury car with quality & performance and it feels really proud to having such a good machine in your garage. BMW (Bavarian Motor Work) is a German based company which was incorporated in 1916, near Munich. Initially it was concentrated on the development and production of the air craft engines but later

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    Essay Length: 640 Words / 3 Pages
    Submitted: November 17, 2009 By: Jon
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart is one of the most successful retail stores in America, they gross over $1.15 million in profit in a single year. Wal-Mart has strived to be number one in retail since the first store opened in 1962 in Rogers, Arkansas by Mr. Sam Walton. He had a vision of understanding what consumers wanted out of a retail store. He knew that customers wanted quality items at a discounted price. Before opening his store Sam

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    Essay Length: 1,482 Words / 6 Pages
    Submitted: November 18, 2009 By: Jon
  • Interclean Inc Case Study

    Interclean Inc Case Study

    Problem Solution: InterClean, Inc. InterClean is a leading industrial cleaning and sanitation solutions company. The industry's client base is changing its preference to no longer wanting mediocre products designed to disinfect and kill germs. To keep up with the needs of the customers, InterClean is changing its focus towards providing a complete solution and service. Situational Background InterClean is determined to expand its company despite any risks it may encounter. The company's expansion will provide

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    Essay Length: 342 Words / 2 Pages
    Submitted: November 18, 2009 By: Jessica
  • Company Case Study

    Company Case Study

    The name of the company I am doing research on is Applebees International Inc. Its ticker symbol is APPB and is traded publically on NASDAQ. Applebees’ home page is located at http://www.applebees.com. It competes primarily in the eating places category, and secondarily in the patent owners and lessors category according to the Lexisnexis database. Their main business activities include making sure that there is a local bar & grill in even the most remotely located

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    Essay Length: 658 Words / 3 Pages
    Submitted: November 18, 2009 By: Janna
  • Motorola Case Study

    Motorola Case Study

    Problem Identification: CEO Bob Galvin ended his speech on April 24, 1983 with words that brought much confusion to Motorola. He stated that he “wanted to decrease the many layers of management and to bring management closer to the product and market.” This was a revolutionary idea with great vision. However, the timing of the speech and lack of proper preparation for the following after effects were ill advised. Bob had not consulted with his

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    Essay Length: 601 Words / 3 Pages
    Submitted: November 19, 2009 By: Jessica
  • Role of Customers in Strategic Planning Process

    Role of Customers in Strategic Planning Process

    Strategic planning is a continuous and systematic process where the guiding members of an organization make decisions about its future, develop the necessary procedures and operations to achieve that future, and determine how success is to be measured. For many successful organizations, the voice of the customer drives their operations and charts the course for their future. Companies have begun focusing on customers as one of the key drivers in planning for the future in

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    Essay Length: 331 Words / 2 Pages
    Submitted: November 19, 2009 By: Bred
  • Berwick Hospital Case Study

    Berwick Hospital Case Study

    To: John Wilkesboro, Chief Operating Officer, Berwick Hospital System From: Po Hattan, Chief Continuity Manager, Berwick Hospital System Re: Continuity plans for operations and associated risks relating to catastrophic disruption due to environmental causes Date: January 27, 2007 A medical center with over 500 beds located in an urban area provided the majority of charity service in the city, although it was known for quality patient care. The staff valued this reputation, had pride in

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    Essay Length: 741 Words / 3 Pages
    Submitted: November 19, 2009 By: Monika
  • Aqualisa Case Study

    Aqualisa Case Study

    Q1. Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews. However, early sales of the Quartz have been disappointing. The company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the overall positioning of the product (niche or a mainstream

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    Essay Length: 1,301 Words / 6 Pages
    Submitted: November 19, 2009 By: Mike
  • Case Study on Japan Sales Force

    Case Study on Japan Sales Force

    Case Study 4-7: National Office Machines-Motivating Japanese Salespeople: Straight Salary or Commission? Anthony DiSanto Prof. Elam Multination Marketing 3/31/05 The main issue in case study 4-7 focuses on what the Japan company Nippon Cash Machines and their recent US merger National Office Machines should do to their Japanese sales force who has always followed a salary based payment plan and lifetime job security because they are quickly losing market share in a highly competitive market.

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    Essay Length: 722 Words / 3 Pages
    Submitted: November 19, 2009 By: Jessica
  • Let It Pour Case Study

    Let It Pour Case Study

    Case Study Analysis "Let it Pour" University of Phoenix CSS 330 Faith Community Hospital has long been a leader in providing quality health care for all members in the neighborhood regardless of race, creed, moral or ethical issues. The staff is comprised of highly qualified, morally and ethically sound personnel available in their respective community. Despite the high quality of care and the well trained personnel, the hospital is currently experiencing financial distress and a

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    Essay Length: 1,916 Words / 8 Pages
    Submitted: November 20, 2009 By: Artur
  • L’oreal Plenitude Case Study

    L’oreal Plenitude Case Study

    Problem Analysis The huge success of L’Oreal Plenitude in French as the premium skin product with “class to mass” strategy was the primary reason for L’Oreal to expand the product to US market. The company started to enter the US market skin care in 1989 through mass channel by introducing the entire product line (14 SKU’s) that had been developed in France, instead of launching the product one by one. Before Plenitude entered the US

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    Essay Length: 820 Words / 4 Pages
    Submitted: November 20, 2009 By: Mike
  • Wesuityou Case Study

    Wesuityou Case Study

    Preface This business plan is a summary of how WeSuitYou intends to organize an entrepreneurial endeavor and implement activities necessary and sufficient to let WeSuitYou succeed. It is a written explanation of the company’s business model. This business plan is used internally for management and planning but also used to convince banks and investors. XXXXXX, General Manager XXXXXX, Design & Production Manager Table of contents 1. Executive Summary 4 1.1 Objectives 5 1.2 Mission 5

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    Essay Length: 11,171 Words / 45 Pages
    Submitted: November 20, 2009 By: Max
  • Tesco Case Study

    Tesco Case Study

    Tesco-a Case Study by Article 13 As part of their ongoing programme Article13, the leading corporate social responsibility experts, have released a Case Study of Tesco. Below is a synopsis of the Case Study, which can be accessed in full at www.article13.com. Who are they? Tesco is a leading retailer, operating 2,291 stores around the world and employing 296,000 people. It has grown from a purely UK operation, developing international markets in Ireland, Central Europe

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    Essay Length: 385 Words / 2 Pages
    Submitted: November 20, 2009 By: Artur
  • Starbucks Case Study 2007

    Starbucks Case Study 2007

    Synopsis In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success. While their domestic figures were rosy, the international operations were losing

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: November 20, 2009 By: Vika
  • Japan, Toyota, and the Hybrid - a Case Study

    Japan, Toyota, and the Hybrid - a Case Study

    Table of Contents • Introduction………………………………………………………………………3 • History of Toyota Motor Corporation………………………………………….3 • Toyota Management……………………………………………………………6 • Why Toyota Developed Hybrids and the Benefits of Owning One………..7 • Advertising and Marketing Techniques………………………………………8 • Toyota Hybrid Sales……………………………………………………………10 • Awards for the Toyota Prius Hybrid…………………………………………..11 • Toyota’s Future Plans………………………………………………………….12 • Conclusion………………………………………………………………………13 • Bibliography……………………………………………………………………..14 Japan, Toyota, and the Hybrid Toyota Motor Corporation is a successful company that has had its own share of ups and downs, but through it all,

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    Essay Length: 3,617 Words / 15 Pages
    Submitted: November 20, 2009 By: Fonta
  • Harley-Davidson Phenomenon Case Study

    Harley-Davidson Phenomenon Case Study

    EXECUTIVE SUMMARY This report examines the Harley-Davidson phenomenon. From near bankruptcy to double-digit growth every year, Harley-Davidson has something working for them. That something is called ”strategic planning and development.” With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is one of those excellent companies whom has challenged

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    Essay Length: 1,377 Words / 6 Pages
    Submitted: November 20, 2009 By: Jon
  • Patient Case Study: Fluid & Electrolyte Imbalance

    Patient Case Study: Fluid & Electrolyte Imbalance

    Patient Case Study: Fluid & Electrolyte Imbalance This patient case study report will outline the contributing factors related to a fluid and electrolyte imbalance, whilst assessing the medical and nursing management for the patient. Furthermore, an evaluation of the implemented nursing and medical treatment will also be discussed in this report. Introduction: • Patient History: Mr. Richards presented to accident and emergency on the 7th October 2004, primarily due to the progressive deterioration of end

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    Essay Length: 4,235 Words / 17 Pages
    Submitted: November 20, 2009 By: Yan
  • Case Study: Rollerblade

    Case Study: Rollerblade

    When Rollerblade, Inc. first started up, they had to overcome the obstacles with any new venture company, only no one had ever seen or heard of their in-line skate product. At this time, everyone was still using traditional roller skates, but the idea of in-line skates was not easily adopted right away. Rollerblade, Inc. eventually became a very profitable company with their in-line skates, however, today they seem to have grown to an elephant (profit

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    Essay Length: 871 Words / 4 Pages
    Submitted: November 20, 2009 By: Mikki

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