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Last update: August 24, 2014
  • Belief Model for the Leadership of Richard Branson

    Belief Model for the Leadership of Richard Branson

    Belief Model for The Leadership of Richard Branson Model Name: Richard Branson Source: Business the Richard Branson way by Des Dearlove Category: Leadership Author: Paul Beeston Ability Context Leadership of a successful business Richard Branson is a household name in the UK. For more than 20 years he has successfully put the Virgin emblem on products from records to pensions. He continues to expand the Virgin empire. External Behaviour Emotions (Sustained) Think in pictures. Blur

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    Essay Length: 605 Words / 3 Pages
    Submitted: January 14, 2010 By: Kevin
  • Strategies Rejected

    Strategies Rejected

    STRATEGIES REJECTED Sea Goddess Cruises, Limited (SGC) is obviously not accomplishing what it needs to financially to obtain a fair share of the market. There are a number of current strategies that will be reconsidered and rejected. Segmentation The first of these strategies that will be rejected deals with segmentation. Sea Goddess Cruises has not adequately considered enough segments in the market, which has been a major contributor to the lack of market share. SGC

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    Essay Length: 1,126 Words / 5 Pages
    Submitted: January 15, 2010 By: Mikki
  • Odyssey Strategies

    Odyssey Strategies

    Call to task: The call to task in the “ Odyssey “ was that Odysseus must first go fight in the Trojan War against his own will but after the war is done he must find his way back to Ithaca to see his wife Penelope and son Telemachus. Mentor: Odysseus’s mentors include Athena. Athena helps Odysseus through out the journey by making him look young and Odysseus prays to Athena because she is

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    Essay Length: 338 Words / 2 Pages
    Submitted: January 15, 2010 By: Jon
  • The Use of Brand Name as a Strategy for Gaining Competitive Advantage

    The Use of Brand Name as a Strategy for Gaining Competitive Advantage

    These days, it has not only become a necessity but a need for all the competitive companies to build around a brand image. Branding in fact is something that companies have to strive if they need to capture a certain share of the market place. “Branding is basically the process of creating a strong identity for an organization and it applies to both product manufacturers and companies that provide a service” (Khan, 1). We see

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    Essay Length: 262 Words / 2 Pages
    Submitted: January 16, 2010 By: Fatih
  • Investment Strategy Linear Programming

    Investment Strategy Linear Programming

    INVESTMENT STRATEGY REPORT Submitted to J. D. Williams, Inc. By Mizar Gonzalez Industrial Engineering Department Southern Polytechnic State university 404-519-2792 February 20, 2008 EXECUTIVE SUMMARY This report is our recommendation for an optimal investment strategy that would allow J. D. Williams, Inc. to maximize the annual yield of an investment of $800,000 in a diversified portfolio of funds. To find the investment that would result in the greatest annual yield we have formulated a linear

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    Essay Length: 2,304 Words / 10 Pages
    Submitted: January 17, 2010 By: Edward
  • New Market X New Strategy = Cool Future

    New Market X New Strategy = Cool Future

    New Market x New Strategy = Cool Future In Naomi Klein’ article, “Alt. Everything”; the Youth Market is discussed and the strategies behind this market is analyzed by giving examples of the Marketing of Cool. At the beginning of the article referring to author’s youth experiences; it was introduced that in their cosmic counter-culture, teenagers get to be a part of a general consumption system while they believe that they are behaving totally against

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    Essay Length: 675 Words / 3 Pages
    Submitted: January 17, 2010 By: Jack
  • Low Pricing Strategy

    Low Pricing Strategy

    Executive Summary The IKEA Group, one of the world’s top furniture retailers, has emerged as the fastest-growing furniture retailer in the US. To become one of the leading furniture retailers in such huge and promising market, it has set an ambitious goal to have 50 stores around the US by 2013. IKEA has 4 branches in Los Angeles alone. From 1997 to 2001, the revenues of IKEA doubled from $66 million to $1.27 billion in

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    Essay Length: 892 Words / 4 Pages
    Submitted: January 17, 2010 By: Mike
  • The Initial Strategy

    The Initial Strategy

    The initial strategy of the advent corporation was the intention of making products that were significantly different from other company’s products. Advent was an enterprise committed to the design and manufacturing of superior quality and high-performance products. Instead of competing directly with the experienced players in the market, Advent had the original intent to play it safe. The Advent Corporation had the idea of tapping the unexploited 5% of the home entertainment market which was

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    Essay Length: 298 Words / 2 Pages
    Submitted: January 18, 2010 By: Yan
  • Marketing Strategy Pizza Hut

    Marketing Strategy Pizza Hut

    A SWOT analysis has been done to identify Pizza Hut's strengths, weaknesses, opportunities, and threats so that these factors can be taken into consideration in deciding whether or not to launch the new "Extreme Pizza." Some of the key elements of our marketing plan first describe the "Extreme Pizza." It will be the largest pizza on the market, with double the cheese and double the toppings. We will target the X and Y Generations, which

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    Essay Length: 4,776 Words / 20 Pages
    Submitted: January 18, 2010 By: Tommy
  • Coca-Cola Business Strategy

    Coca-Cola Business Strategy

    1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve

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    Essay Length: 1,919 Words / 8 Pages
    Submitted: January 18, 2010 By: Top
  • Strategy and Environment

    Strategy and Environment

    Strategy and Environment Introduction With the development of economic globalization, “fast food” becomes a more and more substantial industry in the business world, which adapts to the pace of people’s life. Each organization spares every effort to stand forward the competition due to the fierce competition. In this article, we focus on the “Starbucks”, a prevailing coffee manufacturer in recent years. In 1971, a coffee bean retailing store named Starbucks was opened by Jerry Baldwin,

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    Essay Length: 1,827 Words / 8 Pages
    Submitted: January 19, 2010 By: July
  • Global Marketing Strategy

    Global Marketing Strategy

    Product Development Product design & development is an activity where the potential to globalize needs to be examined carefully. A globally standardized product can be made efficiently at a low cost but may end up pleasing few customers. On the other hand, customized products targeted at different markets across the world may be too expensive. The trick, as in the case of other value chain activities is to identify those elements of the product which

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    Essay Length: 2,327 Words / 10 Pages
    Submitted: January 20, 2010 By: Tommy
  • Marks & Spencer Case:operational Strategy and Location

    Marks & Spencer Case:operational Strategy and Location

    MARKS & SPENCER CASE:OPERATIONAL STRATEGY AND LOCATION) Introduction In this essay type assignment we are going to look at the various strategies that are undertaken by the organization for improving the services and the quality of product. We are going to throw light on the operating strategies of the organization with special reference to location.We are going to consider the entire example in reference to Marks and Spencer.We will also relate the various aspects of

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    Essay Length: 924 Words / 4 Pages
    Submitted: January 20, 2010 By: July
  • Gateway’s Strategy

    Gateway’s Strategy

    Gateway Inc. TLO Final Draft, April 26, 2004 M003, Team003 Catherine Flynn Rebecca Fowler Jason Gallus Diego Garcia Demetra Gartaganis Alexander Gramajo Table of Contents Executive Summary …………………………………………………… pg 3 Works Cited …………………………………………………………… pg 28 Individual Catherine Flynn ……………………………………………….. pg 33 Rebecca Fowler ……………………………………………….. pg 36 Jason Gallus …………………………………………………... pg 39 Diego Garcia ………………………………………………….. pg 41 Demetra Gartaganis …………………………………………... pg 43 Alexander Gramajo …………………………………………… pg 47 Executive Summary Gateway is one of the main

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    Essay Length: 8,386 Words / 34 Pages
    Submitted: January 20, 2010 By: Mike
  • Globalization, Alliances and Networking: A Strategy for Competitiveness and Productivity

    Globalization, Alliances and Networking: A Strategy for Competitiveness and Productivity

    Globalization, alliances and networking: A strategy for competitiveness and productivity Joseph Prokopenko 1. Productivity, competitiveness and development For many years productivity has been a key issue for national development strategies because of its impact on economic and social development. It is important as a source of income and as an integrative objective encompassing improved labour/management cooperation and worker participation, it is the criteria for enterprise competitiveness and a long-term strategy for governments, employers and employees

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    Essay Length: 9,553 Words / 39 Pages
    Submitted: January 21, 2010 By: Vika
  • Half Life 2 Strategy Guide

    Half Life 2 Strategy Guide

    The sequel to what many call the greatest shooter ever, Half Life 2 again seats you in the pants of Gordon Freeman. Gordon, an M.I.T. graduate with a doctorate in Theoretical Physics, is not your typical action hero. He is, for all intents and purposes, a nerd. But what he lacks in sheer testosterone, YOU make up for. Half Life 2 begins a number of years after the ending of Half Life. Having been corrected

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    Essay Length: 661 Words / 3 Pages
    Submitted: January 21, 2010 By: Wendy
  • Measurement Strategy

    Measurement Strategy

    Measurement Strategy Blockbuster faces many new external challenges and opportunities with new competition, increased technological growth, and entering in new major markets. Blockbuster is constantly implementing new strategies and plans that will help boost them past any competitors by always changing the way they do things. The company is also looking for new ways to change or update their current technologies to help support the ever growing needs of society such as DVD, reservations, home

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    Essay Length: 487 Words / 2 Pages
    Submitted: January 21, 2010 By: Jessica
  • Western Texts and Modern Beliefs

    Western Texts and Modern Beliefs

    Western Texts and Modern Beliefs People have placed their ideas in and explained their culture through literature since the first recorded literary work. As societal beliefs have changed, literature has reflected these beliefs in the stories they tell. Despite the differences, many literary elements have remained virtually unchanged. The hero, for example, has been a major part in texts throughout history. Great early western texts such as The Epic of Gilgamesh (1200 BCE) and the

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    Essay Length: 1,176 Words / 5 Pages
    Submitted: January 21, 2010 By: Stenly
  • Hp Case Study - Marketing Strategy Class

    Hp Case Study - Marketing Strategy Class

    Feb 22, 2007 Executive Summary Hewlett-Packard (HP) is one of the largest technology companies in the world. Founded in 1939, HP employs nearly 88,000 worldwide, supports 540 sales and administrative offices, and distributes to more than 120 countries. HP is a technology solutions provider to consumers, businesses and institutions globally. The company offers IT infrastructure, global services, business and home computing, imaging and printing. The case study reflects the appraisal of HP’s high performers, internal

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    Essay Length: 1,846 Words / 8 Pages
    Submitted: January 22, 2010 By: Victor
  • Mba 502 Kudler Strategy Assignment

    Mba 502 Kudler Strategy Assignment

    Running head: STRATEGY Strategy Peter Clark University of Phoenix Kudler's founder wanted to create a company that provides a high level of service to customers searching for exotic foods to enjoy. Originally there was one store that served the community but as time progressed more stores were added. Management could see that Kudler was a success and expanding. As Kudler expanded the day to day operations became more complex and the necessity to streamline the

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    Essay Length: 1,419 Words / 6 Pages
    Submitted: January 23, 2010 By: Tasha
  • Grand Strategies

    Grand Strategies

    Grand Strategies Before a grand strategy can be defined, Chrysalis must be compared to the possibilities of generic strategies and matched, if possible, with at least one. In this respect, two of the three generic strategies listed in J.A. Pearce and R.B. Robinson’s Strategic Management fit the long-term objectives of this strategic plan. These are: 2. 2. Striving to create and market unique [programs] for varied customer[s] through differentiation. 3. 3. Striving to have special

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    Essay Length: 474 Words / 2 Pages
    Submitted: January 23, 2010 By: Bred
  • Dell Strategy

    Dell Strategy

    1. Introduction Michael S. Dell, who founded the Dell Computer Corporation in 1984 with nothing more than $1,000 and an idea, serves as chairman and chief executive officer of the fastest-growing major computer systems business in the world. 1.1 Company Background Dell, which was founded in 1984 by Michael Dell, the longest-tenured executive to direct a company in the computer industry, is among the world's leading computer manufacturers that has transformed and diversified into variety

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    Essay Length: 2,084 Words / 9 Pages
    Submitted: January 23, 2010 By: Mikki
  • Bmw Strategy

    Bmw Strategy

    For the purpose of this assignment, I will choose BMW, the luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive and possess. That's why, it is truly

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    Essay Length: 320 Words / 2 Pages
    Submitted: January 23, 2010 By: Monika
  • Walmart Business Strategy

    Walmart Business Strategy

    Business Strategy Analysis of Wal-Mart Sam Walton, a leader with an innovative vision, started his own company and made it into the leader in discount retailing that it is today. Through his savvy, and sometimes unusual, business practices, he and his associates led the company forward for thirty years. Today, four years after his death, the company is still growing steadily. Wal-Mart executives continue to rely on many of the traditional goals and philosophies that

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    Essay Length: 844 Words / 4 Pages
    Submitted: January 23, 2010 By: Bred
  • Dell’s Marketing Strategy

    Dell’s Marketing Strategy

    Company Overview Dell is among the world's leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients. For individuals and professional customers products range from Dell Precision workstations, OptiPlex desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from these core products, the company also offer products and services range

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    Essay Length: 1,728 Words / 7 Pages
    Submitted: January 25, 2010 By: regina

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