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Last update: August 24, 2014
  • Bingo Chips Strategy

    Bingo Chips Strategy

    BINGO The Bingo brand of chips was launched by ITC on 14th March 2007 with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs. This was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays, Kurkure and Uncle Chipps holding 50 per cent of

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    Essay Length: 1,013 Words / 5 Pages
    Submitted: December 18, 2009 By: Venidikt
  • Blue Ocean Strategy - How to Create Uncontested Market Space and Make Competition Irrelevant

    Blue Ocean Strategy - How to Create Uncontested Market Space and Make Competition Irrelevant

    BOOK REVIEW The book, ‘Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‘, authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that

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    Essay Length: 801 Words / 4 Pages
    Submitted: December 19, 2009 By: Anna
  • Oracle 9ias Backup Strategy

    Oracle 9ias Backup Strategy

    Oracle 9iAS Backup Strategy Guide 10/06/03 Here are some key facts about the 9iAS 9.0.2.0.1 platform that need to be setup prior to going into development or production (e.g. it is not recommended to just install from the 9iAS 9.0.2.0.1 CDs, and then begin development/production). A) You should use the 9.0.2 EM Website as much as possible to edit any files as required. If you have to make manual changes to any files with a

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    Essay Length: 394 Words / 2 Pages
    Submitted: December 20, 2009 By: Max
  • K.F.C Strategy

    K.F.C Strategy

    The need for strategy, in order to expand its existing product in very promising markets for KFC is very essential. KFC, along with McDonalds, and other major fast food chains have dominated the American continent as well as else where. Since the 1950’s when the founder of KFC had a dream, of building an empire in the fast food market, the company has undergone lots of changes. The company has changed ownership, it has taken

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    Essay Length: 1,931 Words / 8 Pages
    Submitted: December 20, 2009 By: Jessica
  • A Definite Link Between an Organisation's Business Strategy and Human Resources Strategy Is Essential for Business Success

    A Definite Link Between an Organisation's Business Strategy and Human Resources Strategy Is Essential for Business Success

    A Definite Link Between an Organisation’s Business Strategy and Human Resources Strategy is Essential for Business Success The world of work as we know it today is changing rapidly from the introduction of new labour laws, globalisation, demographics, an ageing workforce. In the busy and demanding environments in which people work today it’s not very often that we can take the opportunity to step back and look at the broader picture and overall direction in

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    Essay Length: 1,207 Words / 5 Pages
    Submitted: December 20, 2009 By: Yan
  • Operations Strategy : Hyundai Automotive Industry

    Operations Strategy : Hyundai Automotive Industry

    Operations Strategy : Hyundai Automotive Industry Question 1. The automotive industry is one of the main ingredients of the Korean national growth. In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the country's second largest corporation. It is also the world's seventh largest car maker. In 1998, Hyundai acquired rival Kia Motors. This acquisition brings the first element of the firm competitive strategy. The Hyundai motor company is today

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    Essay Length: 966 Words / 4 Pages
    Submitted: December 20, 2009 By: Wendy
  • Strategies and Their Significance for Business Growth and the Success of a New Business

    Strategies and Their Significance for Business Growth and the Success of a New Business

    Strategies and their Significance for Business Growth and the Success of New Businesses Thesis Statement: The intent of this paper is to unveil the meaning and value of growth strategies or models in new businesses as well as to provide an in-depth study of their significance as it pertain to new business growth success. Introduction: There is a fundamental difference from corporate management, which is focused on the plans of operation, and the venture-building process

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    Essay Length: 1,134 Words / 5 Pages
    Submitted: December 20, 2009 By: Fatih
  • Strategy: The U.K. Credit Card Industry in The Late 1980's

    Strategy: The U.K. Credit Card Industry in The Late 1980's

    1. Why had the UK credit card industry been so profitable in the 1980s? Which factors were the greatest threats to continued profitability? At the beginning of the credit card history in the UK there was only one player, Barclays Bank, which started operating the card business in 1966. It didn’t seem a profitable business at the beginning but the major banks were concerned that due to the use of the credit card, the logo

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: December 21, 2009 By: Max
  • Wallmart Marketing Strategy

    Wallmart Marketing Strategy

    WAL-MARTпїЅS MARKETING STRATEGY Wal-Mart was founded by Sam Walton, the first Wal-Mart store opened in Rogers, Arkansas, in 1962. Seventeen years later, annual sales toped $1 billion. By the end of January 2002, Wal-Mart Stores, Inc. was the worldпїЅs largest retailer with $218 billion in sales. Wal-MartпїЅs winning strategy in the U.S. was based on selling branded products at low cost, which enables the lower class and middle class consumers to shop for products and

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    Essay Length: 304 Words / 2 Pages
    Submitted: December 21, 2009 By: Monika
  • Avon Grand Strategies

    Avon Grand Strategies

    Dispute Summary Disputes within organizations have various outcomes and in many cases are not resolved by the initial parties involved. In many cases, these issues are sometimes handle by upper management, human resource, legal department, or even high up as the Supreme Court. Resolution to these cases or situations opt to take a variety turns such as grievance, arbitration, or litigation. Many common workplace scenarios involve employee-to-employee and employee-to-supervisor. Jane Doe was a young lady

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    Essay Length: 833 Words / 4 Pages
    Submitted: December 21, 2009 By: Mikki
  • Global Marketing Strategies

    Global Marketing Strategies

    Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services

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    Essay Length: 1,795 Words / 8 Pages
    Submitted: December 21, 2009 By: Mike
  • Business Strategy of Kudler Fine Foods

    Business Strategy of Kudler Fine Foods

    Business strategy of Kudler Fine Foods MBA 502 University of Phoenix Online Business strategy of Kudler Fine Foods Businesses are often preoccupied with the day to day operations of the organization that they lose perspective of the company’s goals. Developing a sound strategic plan gives the company a direction for the present and future. The Kudler Company would need to choose a strategy that that is compatible to the company’s size, mission and values. The

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    Essay Length: 354 Words / 2 Pages
    Submitted: December 21, 2009 By: Wendy
  • Branding Strategies

    Branding Strategies

    Branding Strategies: From Creation to Extinction Outline I. Introduction II. Choosing the Brand Name A. Take a Stand B. Narrow the Focus C. Beware of Brand Inflation D. Expand the Business III. Advertising the Brand Name A. Logo Sizes B. Attention Getting 1. Research 2. Mention the Product 3. Show the Product 4. Show the Name and Logo 5. Call Attention to the Logo 6. Headline Company Names 7. Use Theme Lines IV. Brand-Building

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    Essay Length: 1,553 Words / 7 Pages
    Submitted: December 21, 2009 By: Wendy
  • Team Dynamics and Conflict Resolution Strategies

    Team Dynamics and Conflict Resolution Strategies

    Team Dynamics and Conflict Resolution Strategies Conflict and resolution are a vital part of any project. Conflict is a catalyst of change and is a necessary process though which decisions are made. Decisions made through conflict resolution or problem management have the power to alter a project for the better or worse, therefore it is essential that a team employs conflict resolution strategies throughout a project’s lifespan. By integrating a process driven system of conflict

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    Essay Length: 1,290 Words / 6 Pages
    Submitted: December 21, 2009 By: Edward
  • Finger Hut Strategy

    Finger Hut Strategy

    “Business ethics is the application of ethical values to business behavior. It applies to any and all aspects of business conduct, from boardroom strategies and how companies treat their employees and suppliers to sales techniques and accounting practices. Ethics goes beyond the legal requirements for a company and is, therefore, about discretionary decisions and behavior guided by values. Business ethics is relevant both to the conduct of individuals and to the conduct of the organization

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: December 21, 2009 By: Monika
  • Marketing Strategy

    Marketing Strategy

    Weight? I’m on Atkins Target market: people who want to lose weight Positioning of Atkins: offers a motto what target consumers desire for losing weight. He says” By reducing carbohydrates, our body begins to burn fats and eventually you begin to lose weight”. Atkins’ competition in this market is between some businesses that also encourage different strategies for losing weight such as diet pill and prescription sellers. In this case study, there were also some

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    Essay Length: 464 Words / 2 Pages
    Submitted: December 21, 2009 By: Janna
  • Marketing Strategy of Shopping Center

    Marketing Strategy of Shopping Center

    Executive Summary: This study examines the characteristics, needs and shopping behaviors of residents of Mount Vernon and presents an effective marketing strategy for leasing four store-fronts in the new strip-shopping center to the right occupants for their businesses. The shopping center is located in a community that reflects typical small town of high school-educated, downscale to lower-mid income groups with modest housing. Analysis of the characteristics of the shopping center's prospective customers indicates five distinct

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    Essay Length: 263 Words / 2 Pages
    Submitted: December 22, 2009 By: Jon
  • Memory Strategies

    Memory Strategies

    Memory Strategies 2 Abstract The research is demonstrating the use of memory strategy in an educational setting; this study examines the use of chunking on telephone numbers by students on campus. There were a total of 40 students that participated, and they were split into two groups consisting of 20 students per group. The control group used chunking as their memory strategy for memorizing a list of 10 telephone numbers. In contrast, the experimental group

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    Essay Length: 360 Words / 2 Pages
    Submitted: December 23, 2009 By: Victor
  • Using Swot Analysis to Formulate Strategy

    Using Swot Analysis to Formulate Strategy

    Using SWOT Analysis to Formulate Strategy SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. SWOT analysis is one of the most important steps in formulating strategy. In SWOT analysis, the best strategies accomplish an organization’s mission by exploiting an organization’s opportunities and strengths while neutralizing its threats and avoiding its weakness. (Griffin, 2003) By looking at yourself and your competitors using

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    Essay Length: 2,166 Words / 9 Pages
    Submitted: December 23, 2009 By: Bred
  • Descartes: Ttrue Belief and Knowledge

    Descartes: Ttrue Belief and Knowledge

    Descartes: True belief and Knowledge Descartes overall objective in the Meditations was to develop a system of true belief and knowledge. He starts with the assumption that the senses were false and anything interpreted by them was also false. This one statement disbands all the knowledge that we have ever learned. He traverses a process to set up a system by which knowledge could be gained, and this knowledge would be correct. The senses lie

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    Essay Length: 470 Words / 2 Pages
    Submitted: December 24, 2009 By: Top
  • What Are the Distinctive Features of the Perfectly Competitive Model of the Market for Goods and Services? What Are the Implications for a Business Strategy Aimed at Enhancing Profitability?

    What Are the Distinctive Features of the Perfectly Competitive Model of the Market for Goods and Services? What Are the Implications for a Business Strategy Aimed at Enhancing Profitability?

    What are the distinctive features of the perfectly competitive model of the market for goods and services? What are the implications for a business strategy aimed at enhancing profitability? Perfect competition is an idealised market structure theory used in economics to show the market under a high degree of competition given certain conditions. This essay aims to outline the assumptions and distinctive features that form the perfectly competitive model and how this model can be

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    Essay Length: 1,936 Words / 8 Pages
    Submitted: December 24, 2009 By: Bred
  • Marketing Objectives and Strategies

    Marketing Objectives and Strategies

    Marketing Objectives and Strategies Marketing Objectives The mission of the Sands of Time resort is to provide the finest all-inclusive resort experience. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We intend to: 1. Maintain positive, steady growth each quarter. 2. Experience a growth in new customers who are turned into long-term customers. 3. Realize

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    Essay Length: 1,374 Words / 6 Pages
    Submitted: December 26, 2009 By: Vika
  • Dell Mission and Strategies

    Dell Mission and Strategies

    Mission and Strategies Mission: Dell is a company leader in delivering the latest technology in computer systems to customers, and a broad range of products that enhance the service. The main concept is to sell directly to customers without intermediaries to better understand their needs and provide personalize assistance to take customers to the next level of service. (1) Strategy: Dell combines direct customer model which is our initial goal, with relevant technologies and solutions,

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    Essay Length: 917 Words / 4 Pages
    Submitted: December 26, 2009 By: Top
  • Global Business Strategies

    Global Business Strategies

    Regional Paper Frank Stubblefield MGT 448 Global Business Strategies J. Antonio Marin, MBA, PMP - Instructor July 01, 2005 Eastern Europe Region Introduction Regional integration in Europe generally, and Eastern Europe in particular, has a long, complex, and troubled history. Regionalism has been promoted as an efficient means of fostering closer economic co-operation. By creating a larger, unified market through the elimination of regional trade barriers, economic integration allows for the use of comparative

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    Essay Length: 748 Words / 3 Pages
    Submitted: December 26, 2009 By: David
  • Ford Motor Company Supply Chain Strategy

    Ford Motor Company Supply Chain Strategy

    Ford Motor Company Supply Chain Strategy Background In 1913, Henry Ford revolutionized product manufacturing by introducing the first assembly line to the automotive industry. Ford’s hallmark of achievement proved to be a key competence for the motor company as the low cost of the Model T attracted a broader, new range of prospective car-owners. However, after many decades of success, customers have become harder to find. Due to relatively new threats to the industry, increasing

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    Essay Length: 1,426 Words / 6 Pages
    Submitted: December 26, 2009 By: Jon

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