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1,705 Essays on Strategic Marketing. Documents 376 - 400 (showing first 1,000 results)

Last update: July 21, 2014
  • Marketing Game

    Marketing Game

    Marketing is the discovery of what the consumer wants and be able to offer a product that satisfies their needs. We also need to be conscious of what they don't want and formulating strategies to avoid disappointment. The thought of being the decision makers of a new to market product with little or no knowledge of what and how to achieve these goals was daunting indeed. Establishing a strategy in which to make this line

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    Essay Length: 381 Words / 2 Pages
    Submitted: December 15, 2009 By: Artur
  • American Express; a Look into Social Marketing

    American Express; a Look into Social Marketing

    American Express is a company with a lot of history that continues to excel in the Global financial market. From credit cards and travelers cheques to business finance management and social cause involvement, American Express handles worldwide business in a manner that is simply unmatched and unbeatable by other Global financial companies. Currently American Express is the 15th most valuable brand in the world. Its worth is estimated at a staggering $20.87 billion. Founded in

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    Essay Length: 2,850 Words / 12 Pages
    Submitted: December 15, 2009 By: David
  • Branding in Rural Market

    Branding in Rural Market

    Table of Contents Table of Contents 1 Executive Summary 3 Introduction to Rural Market of Pakistan 4 Rural Market Analysis 5 Demographic Trends 6 1. Population Size 6 2. Number of Households 6 3. Average Household Income 7 4. Health & Education facilities 7 5. Retail Shops 8 6. Utilities (Electricity, Gas, and Water) 8 Wando 10 1. Market Segmentation: 10 1. Consumer Profile 12 2. Evaluation Process used by Consumers 12 a. Price: 12

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    Essay Length: 3,986 Words / 16 Pages
    Submitted: December 15, 2009 By: Artur
  • Marketing Mix Paper

    Marketing Mix Paper

    RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Sara Roswell Pepperdine University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix

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    Essay Length: 2,428 Words / 10 Pages
    Submitted: December 15, 2009 By: Wendy
  • Marketing Mix

    Marketing Mix

    Marketing Mix Marketing strategy plan finds good opportunities and develop profitable marketing strategies. Two interrelated parts are needed for a successful marketing strategy. Of the two, marketing mix is the discussion point in this dissertation. This dissertation will describe the elements of marketing mix. In addition, Jackson Hewitt is the selected organization which this paper will familiarize its relations to the four elements of marketing mix. The marketing management process is the process of planning

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    Essay Length: 1,362 Words / 6 Pages
    Submitted: December 15, 2009 By: Bred
  • Toyota Marketing Plan

    Toyota Marketing Plan

    Contents Introduction……………………………………………..3 Market Share……………………………………………4 Exposure to children……………………………………5 Television viewing & obesity…………………………..6 Consequences………………………………………… 7 Effect of media on children……………………………..8 UK Scenario…………………………………………….11 Indian Scenario………………………………………….12 References……………………………………………….14 Appendix 1………………………………………………15 Junk Food: The issues surrounding food advertising to children Advertising is a paid form of communication through a non-personal medium in which the sponsor is identified and the message is controlled. Advertising is a tool of marketing. The common methods of advertising are television commercial campaigns, print campaigns, billboard campaigns,

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    Essay Length: 2,294 Words / 10 Pages
    Submitted: December 15, 2009 By: Bred
  • The Relocation of Marketing Communications Budgets

    The Relocation of Marketing Communications Budgets

    Why have marketing communications budgets been reallocated in recent years to increase expenditure on promotions and reduce spending on advertising? Discuss with reference to one example This report will examine some of the reasons why marketing communications budgets have been reallocated in recent years to increase expenditure on promotions and reduce expenditure on advertising. It will specifically examine the McDonalds Corporation in light of this growing phenomenon. An integrated marketing communications program, the promotion mix,

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    Essay Length: 1,098 Words / 5 Pages
    Submitted: December 15, 2009 By: Bred
  • Dutch Boy Paints Marketing Plan for Puerto Rico

    Dutch Boy Paints Marketing Plan for Puerto Rico

    Table of Contents I. Executive Summary 3 II. Marketing Plan 4 A. Situation Analysis 4 B. Environmental Analysis 8 C. Objectives 10 D. Marketing Strategy 11 E. Action Programs 18 F. Budgeting 22 G. Resources 25 H. Controls 25 I. Contingency Planning 27 III. Information Sources 28 IV. Appendix 29 I. Executive Summary Founded in 1907, Dutch Boy continues to be an industry leader in delivering innovative and high-quality products and packaging solutions, and

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    Essay Length: 2,290 Words / 10 Pages
    Submitted: December 15, 2009 By: Steve
  • Global Strategic Management

    Global Strategic Management

    Global Strategic Management Gwendolyn Yaple MGT485-0601A-02-IP Unit 1 Dr. Jack Aschkenazi January 7, 2006 The most important problem facing the Wallace Group is the micromanagement of the organizations by the CEO Harold Wallace (Wheelen and Hunger 2006 p. 2-1-2-10.) The Wallace Group should empower rather than micromanage. All areas of management should be monitored. The failure to develop sufficient management accountability, communications and oversight results in the breakdown of tasks and processes that are

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    Essay Length: 643 Words / 3 Pages
    Submitted: December 16, 2009 By: Mike
  • Marketing at Kudler Foods

    Marketing at Kudler Foods

    Table of Contents i. Introduction to Marketing ii. Relative values of market value iii. Market mix in Kudler’s catering service iv. Determining product and price in relation to other catering services v. Place and Promotion in relation to catering vi. Using technology in targeting customers vii. Decision to create a catering service in relation to local organic growers. viii. Conclusion ix. References. Introduction to MarketingMarketing as the name implies is an organizational function and

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    Essay Length: 1,609 Words / 7 Pages
    Submitted: December 16, 2009 By: Fonta
  • Sports Marketing

    Sports Marketing

    The business of sports is one of the fastest growing industries in the world. All over the globe, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behaviour and motivating target markets to purchase goods and services. Sports marketing is simply any sales or

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    Essay Length: 295 Words / 2 Pages
    Submitted: December 16, 2009 By: Mike
  • Financial Markets

    Financial Markets

    The financial markets exist within the states and there primary markets; New York Stock Exchange, NASDAQ, and American Stock Exchange. Everyone is aware that the New York Stock exchange is the biggest market in the states, so we will focus on the other two for this report. First these are organizations that are built to trade stocks and bonds; they trade both private stocks and groups of stock known as funds. They sell in both

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    Essay Length: 478 Words / 2 Pages
    Submitted: December 16, 2009 By: Andrew
  • B2b and B2c Marketing

    B2b and B2c Marketing

    B2B and B2C Marketing In this paper a firm idea of how marketing works for B2B as well as B2C sites. Although the two entities differ, the overall marketing strategy is the same in theory. "In marketing to other businesses or individuals one of the most important things is to establish good relationships. In B2B or business to business this requires a commitment of time and good customer service prior to ever making that first

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    Essay Length: 490 Words / 2 Pages
    Submitted: December 16, 2009 By: Jessica
  • New York Dog Care United Kingdom Marketing Plan

    New York Dog Care United Kingdom Marketing Plan

    Table of Contents 1.0 New York Dog Care / Company Background 2.0 Services Offered 3.0 Location 4.0 Target Consumers / Profile and Segmentation 5.0 International Marketing Strategy 5.1 Price (medium/low) 5.1.1 Price Strategy 5.1.2 Competitor pricing 5.1.3 Service Prices 5.2 Promotion 6.0 Conclusion New York Day Care was founded in New York City, New York, in 2003 and has since become a leading provider of Dog Care Services in the Metropolitan Area. The company was

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    Essay Length: 856 Words / 4 Pages
    Submitted: December 16, 2009 By: Jon
  • What Makes Services Marketing More Challenging and Tough Than Product Marketing? Discuss

    What Makes Services Marketing More Challenging and Tough Than Product Marketing? Discuss

    What makes Services Marketing more challenging and tough than product marketing? Discuss. Definition: Service Any act of performance that one party can offer another that is essentially intangible and does not result in the ownership of anything; its production may or may not be tied to a physical product. Dominant component is intangible. US is the world’s first service economy. More than % of the workforce in the private sector is employed in the service

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    Essay Length: 481 Words / 2 Pages
    Submitted: December 16, 2009 By: Fatih
  • Marketing Define

    Marketing Define

    Marketing Defined America is the land of opportunity. Each one of us, given the foresight and the determination, has an equal opportunity to become a part of history. This may present itself in many ways. A humanitarian. An artist. A scientist. A politician. An icon in the business world. While few of us will have the chance to sing at the Metropolitan Opera or be awarded the Nobel Peace Prize, the world of business offers

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    Essay Length: 762 Words / 4 Pages
    Submitted: December 16, 2009 By: Jack
  • Changes in the Market and Emerging Promotional Tools

    Changes in the Market and Emerging Promotional Tools

    Changes in the market and emerging promotional tools There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted

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    Essay Length: 1,795 Words / 8 Pages
    Submitted: December 16, 2009 By: Tasha
  • International Marketing

    International Marketing

    Pg. 1 International Marketing Introduction Over the past 40 years, the number of multinational corporations in the world’s fourteen richest countries has gone from 7,000 to 24,000 (Alden, p. 6-7). While many companies have marketed internationally for years, more and more companies are looking to enter the arena of global competition. In today’s business world, often companies simply cannot stay domestic and expect to maintain and increase their markets. A company must initially decide

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    Essay Length: 1,110 Words / 5 Pages
    Submitted: December 16, 2009 By: Yan
  • The Task of an International Marketer

    The Task of an International Marketer

    The International Marketer’s task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. Discuss. Introduction Domestic marketing deals with any marketing activities within the boundaries of a nation. This should be directly contrasted with the term International marketing, which refers to all marketing activities that go beyond the confines of a domestic economy. For Zimbabwe, this would be

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    Essay Length: 2,243 Words / 9 Pages
    Submitted: December 16, 2009 By: Jon
  • Market Structures

    Market Structures

    Running head: Market Structures Market Structures MBA501 University of Phoenix Online Market Structures McConnell and Brue (2004) describe four market structures that companies align themselves with during the course of their corporate lives. This paper will give examples of the four market structures: Pure Competition, Pure Monopoly, Monopolistic Competition and Oligopoly. Companies may move from market structure to market structure over the course of growth and time. This movement between structures may be the result

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: December 17, 2009 By: Monika
  • Textron’s Strategic Analysis Report

    Textron’s Strategic Analysis Report

    Textron’s Strategic Analysis Report Economic Forces Inflation and Interest Rates. Through the last several quarters the Federal Reserve and its former Chairman Alan Greenspan have made measured and consistent increases in the Fed Funds Rate. This is the rate at which banks borrow from each other on terms as short as overnight; it also serves as a basis for every other interest rate in the economy. As the economy has been heating up recovering from

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    Essay Length: 9,418 Words / 38 Pages
    Submitted: December 17, 2009 By: Fonta
  • Vw Strategic Analysis

    Vw Strategic Analysis

    Actual Customers In order to get a review of the customer structure two models are used. The UK socio-economic grouping and in addition the 9 Stages of life cycle (Wells and Gubar, 1966). The first systems' usefulness is limited, due to the fact only rely on the occupation of the head (main income earner) of the household, but fails to put that into context of the rest of the household. Nevertheless, as Inskip (1995) argues,

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    Essay Length: 274 Words / 2 Pages
    Submitted: December 17, 2009 By: Mike
  • Hr Focusing on Strategic People Management Activities

    Hr Focusing on Strategic People Management Activities

    The future lies in HR focusing on strategic people management activities rather than administrative deliverables and most organizations have started to use some measures of human capital - headcount, turnover, and productivity - or make some assessment of the value produced. However, there are certain principles you need to consider to maximize the benefit you receive from using Human Capital Management (HCM). An effective tool for HR value proposition 1. Quantify the deliverables. The power

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    Essay Length: 692 Words / 3 Pages
    Submitted: December 17, 2009 By: Victor
  • Marketing Strategy for Motorola

    Marketing Strategy for Motorola

    ABSTRACT In today’s globally competitive world customers expect more, have more choices and they need the best for the amount they spend. So, marketing strategic plan has become so important in this aspect. In this report I have discussed about Motorola and suggested strategic frame work that they could have to implement to have competitive advantage in the market. Table of Contents Abstract 1 Table of Contents 2 1. Introduction 3 1.1 Global phone market

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    Essay Length: 2,371 Words / 10 Pages
    Submitted: December 17, 2009 By: Max
  • Strategic Planning: The Managerial Agenda

    Strategic Planning: The Managerial Agenda

    Strategic Planning: The Managerial Agenda If asked what strategic planning is one could interpret it as simply a road map that can guide the organization in the right direction. It is very unlikely that an organization would know which direction to take without a sense of direction. Managers are faced every day with decisions that have a major impact on the direction the organization must take, therefore, strategic planning can play an important role in

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    Essay Length: 1,155 Words / 5 Pages
    Submitted: December 17, 2009 By: Jack