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1,705 Essays on Strategic Marketing. Documents 551 - 575 (showing first 1,000 results)

Last update: July 21, 2014
  • Market Research online Community

    Market Research online Community

    Market Researchers and Suppliers of Market Research have, readily available, the techniques and methods to be leaders in any vertical and/or niche market they decide to research and disseminate information to. Due to accelerating market dynamics, the information and feedback on the products they research is increasingly becoming a commodity. These researchers have, over time, become accustomed to the least expensive, quickest provider approach to get this information as it has become part of the

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    Essay Length: 565 Words / 3 Pages
    Submitted: January 6, 2010 By: Victor
  • Strategic Management

    Strategic Management

    Strategic Management The main area we will look at is Amazons strategic management capabilities, we will look at the External factors that have influenced Amazons stratgey and the Opportunities and Threats this industru poses. We will also look at the strengths and weakenesses that Amazon have to address these threats and take advantage of the opportunites presented to them Firstly it is necessary to conduct an external analysis of the environmnet that may have influenced

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    Essay Length: 301 Words / 2 Pages
    Submitted: January 7, 2010 By: Edward
  • Marketing Research for Cell Phones-A Survey

    Marketing Research for Cell Phones-A Survey

    Hi, my name is ____________. I am conducting a survey for a Marketing Research class pertaining to cell phones and I was wondering if I could use a moment of your time to answer 10 quick questions? 1. Do you currently own a cell phone? Yes No (if no Thank them for their time and don’t have them complete the survey). 2. Do you personally pay for your cell phone service? Yes No 3.

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    Essay Length: 396 Words / 2 Pages
    Submitted: January 7, 2010 By: Kevin
  • Sony Strategic Initiaties

    Sony Strategic Initiaties

    “What strategic initiatives or actions would you recommend for Sony as it seeks to recover its strategic position and profitability? Why would you recommend these strategic actions?” ACTIONS/STRATEGIC INITIATIVES 1. Review of Current Issues 2. Corporate initiatives to recover its strategic position and profitability 3. Growth Strategy/ Organisational & Structural Reform REVIEW OF CURRENT ISSUES • “Unlike its competitors, Sony has not produced products that I want” (Customer) • “Sony products have many features but

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    Essay Length: 501 Words / 3 Pages
    Submitted: January 7, 2010 By: Tommy
  • Market Segmentation

    Market Segmentation

    To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. “Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions, communications, advertising and other marketing mix variable” (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they

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    Essay Length: 345 Words / 2 Pages
    Submitted: January 7, 2010 By: Jon
  • Principle of Marketing

    Principle of Marketing

    The Principles of Marketing E1. Produce a marketing strategy for a product or service with a clear understanding of the principle of marketing. My objective for the marketing strategy is to achieve more profits by making some adjustments to the packaging of Coca-Cola. I want to see whether the demand for Coca-Cola will increase or decrease due to small changes. These changes are that I will replace the opening with a cap on a Coca-Cola

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    Essay Length: 9,459 Words / 38 Pages
    Submitted: January 7, 2010 By: Fonta
  • Societal Marketing Concept

    Societal Marketing Concept

    Individual Project 1 1. Given the trend in obesity among American consumers, which industries stand to benefit the most? Why? Given the obesity issues in the American consumers, the food industry has benefited from this trend. Under the Societal Marketing Concept organizations have to balance company profits, customers’ wants and the society's interests. The problem is to determine what is best for the society in this case. Because there is a difference between short term

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    Essay Length: 935 Words / 4 Pages
    Submitted: January 7, 2010 By: Victor
  • Strategic Analysis of M&s

    Strategic Analysis of M&s

    1.0 INDUSTRY OVERVIEW Worldwide luxury watch market is completely dominated by Switzerland which contributes almost 100 percent of the market value. Swiss made timepieces are to be found in all the countries of the globe. And, what is no less surprising, to suit all pockets, or almost so: from quartz fashion watches for a modest price to mechanical masterpieces, made of gold and decorated with precious stones, costing several million francs. It is this wide

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    Essay Length: 377 Words / 2 Pages
    Submitted: January 8, 2010 By: Top
  • Market Structure

    Market Structure

    Market structure is defined as the particular environment of a firm, the characteristics of which influence the firm’s pricing and output decisions. There are four theories of market structure. These theories are: • Pure competition • Monopolistic competition • Oligopoly • Monopoly Each of these theories produce some type of consumer behavior if the firm raises the price or if it reduces the price. The theory of pure competition is a theory that is built

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    Essay Length: 478 Words / 2 Pages
    Submitted: January 8, 2010 By: regina
  • Basic Attributes of Strategic Human Resource Management

    Basic Attributes of Strategic Human Resource Management

    Abstract: The project assigned is, a research to be conducted on any organization of our choice dealing with the Human Resource Department. This project makes the reader understand the basic attributes of Strategic Human Resource Management. The policies and practices of the company in terms of planning about their Human Resource, process of recruiting them, selecting, calculating their performance and appraising. The materials used for the research are articles, newspaper, journals, and internet sources. The

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    Essay Length: 335 Words / 2 Pages
    Submitted: January 8, 2010 By: Yan
  • Marketing Plan - Phase III

    Marketing Plan - Phase III

    iPod Freedom Paper III The "iPod Freedom" provides not only significant storage capacity to the tune of 90GB for downloading MP3s, but it also gives customers the power to listen to unlimited radio channels via a Satellite Radio subscription or a previously synchronized home media library set, while obtaining reliable navigation services (GPS) whenever customers want or need it. The following paper will illustrate the attributes of the iPod Freedom; it will describe the rate

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    Essay Length: 820 Words / 4 Pages
    Submitted: January 8, 2010 By: Janna
  • Marketing Mix Paper

    Marketing Mix Paper

    Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P’s of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for

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    Essay Length: 601 Words / 3 Pages
    Submitted: January 8, 2010 By: Wendy
  • Mac Mini Marketing Plan

    Mac Mini Marketing Plan

    Marketing Strategy for Apple’s Mac Mini 1. Executive Summary Our objective is to build a highly loyal customer base for the Apple’s Mac Mini as the family management and networking system of choice. This is based on a strategy to delight customers through a customer needs based marketing strategy so that customers will give us repeat business throughout their life, and refer our products and services to their family and friends. 2. Current Marketing Situation

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    Essay Length: 845 Words / 4 Pages
    Submitted: January 8, 2010 By: Top
  • Strategic Human Resource Implications of the Resource Based Vew

    Strategic Human Resource Implications of the Resource Based Vew

    OVERVIEW Effective human resource management is undoubtedly critical to the success of virtually all firms. Thus its importance is huge in the study of business strategy; which is the system of the firm’s important choices that are critical to the firm’s survival and relative success (Boxall and Purcell 2003). Getting more specific, strategic human resource management as a field of study is concerned with the strategic choices associated with the use of labour in firms

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    Essay Length: 3,165 Words / 13 Pages
    Submitted: January 8, 2010 By: Vika
  • Internet Marketing (research Design Report Include)

    Internet Marketing (research Design Report Include)

    Research Statement This report will asses the effectiveness of various internet marketing approaches effecting profitability. Purpose The purpose of this report is to explore new strategies that have emerged resulting from companies marketing their products on the wide range of the World Wide Web. Background and Significance The World Wide Web was invented in 1989 by Tim Berners-Lee (“World Wide Web,” 2006, Para. 1). He started a whole new way of doing things in business.

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    Essay Length: 3,305 Words / 14 Pages
    Submitted: January 8, 2010 By: Jessica
  • Markets and States

    Markets and States

    Markets and States Much of Robert Bates’ book, “Markets and States in Tropical Africa,” is about the use of imported crops more so than the domestic crops. He points out that farmers who are not “elite” are losing out on money because the government has a love affair with farmers who are in it just for the money. There are policies that say that farmers cannot export goods, although crops and other goods are quite

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: January 9, 2010 By: Edward
  • Marketing Beijing2008

    Marketing Beijing2008

    The 2008 Olympics in Beijing Question 1: Explain the role of the Beijing brand within the context of product strategy and identify its importance in attracting the targeted sponsorship required? To answer this question I will start describing branding and its importance, and then I will show how it is related to the Beijing brand. What is a brand? According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or

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    Essay Length: 608 Words / 3 Pages
    Submitted: January 9, 2010 By: Fatih
  • Strategic Inflection: Tivo in 2003

    Strategic Inflection: Tivo in 2003

    STRATEGIC INFLECTION: TiVo in 2003 TiVo and Digital Video Recorder (DVR) Industry Since the first time of the new DVR (Digital Video Recorder) industry, TiVo was clearly the leader in this new field. The first commercial broadcast quality video recorder was released Betamax video system by Sony in 19. Two years later, JVC released the competing standard VHS (Video Home System). JVC formed early alliances with Matshushita Electric which had a large global distribution

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    Essay Length: 732 Words / 3 Pages
    Submitted: January 9, 2010 By: July
  • A Report of Sustainability Issues Affecting the Retail Market in the Uk and the Quality and Content of Marks and Spencerвђ™s Sustainability Report.

    A Report of Sustainability Issues Affecting the Retail Market in the Uk and the Quality and Content of Marks and Spencerвђ™s Sustainability Report.

    Contents 1.1 Executive Summary 2.1 Introduction 3.1 Sustainability Issues currently facing the Retail market within the UK 3.1.1 Ecological drivers 3.1.2 Ethical/Social drivers 3.1.3 Legal/ political drivers 3.1.4 Technological drivers 3.1.5 Summary of drivers 4.1 Evaluation of the Marks and Spencer Sustainability Report 4.1.1 Non Financial reporting 4.1.2 Environmental Strategy 4.1.3 Green technology and waste policy 4.1.4 Summary of evaluation 4.1.5 Conclusion 5.1 Recommendations 6.1 References 1.1 Executive Summary • Sustainable Development needs to replace

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    Essay Length: 1,123 Words / 5 Pages
    Submitted: January 9, 2010 By: Anna
  • Nike Marketing Stragety

    Nike Marketing Stragety

    Abstract: Different forms of strategy are used in different corporations. Nike has achieved greatness due to their forms of strategy. Nike is known as the top seller of sports shoes and apparel. In such a competitive field, this is close to excellence. To do well in this field requires many inventive and resourceful advertisements and marketing skills. Nike has accomplished this through their great commercials, and other forms of marketing. In this paper, I will

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: January 9, 2010 By: Janna
  • Memphis Community Theatres Marketing Plan

    Memphis Community Theatres Marketing Plan

    Table of Contents Page 1.0 Executive Summary 3 2.0 Situation Analysis 3 2.1 Overview 3 2.2 Current Market Situation 4 2.3 SWOT analysis 5 2.3.1 Strengths 5 2.3.2 Weaknesses 6 2.3.3 Opportunities 7 2.3.4 Threats 7 2.3.5 Keys to success 8 3.0 Objectives 8 4.0 Marketing Strategy 9 4.1 Overview 9 4.2 Mission 9 4.3 Target segment 9 4.4 Positioning 10 4.5 Communication Program 10 5.0 Action Program 11 6.0 Expenses Forecast 12 7.0 Implementation

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    Essay Length: 3,398 Words / 14 Pages
    Submitted: January 9, 2010 By: Top
  • Marketing Mix

    Marketing Mix

    MARKETING MIX The Marketing Mix The marketing mix is the balance of marketing techniques required for selling the product. It's components are often known as the four Ps: • Price - the price of the product - particularly the price compared to your competitors - is a vital part of marketing. There are several possible pricing techniques, which I will explain about further on. • Product - targeting the market and making the product appropriate

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    Essay Length: 1,837 Words / 8 Pages
    Submitted: January 9, 2010 By: Top
  • Tesco - Reliance upon the Uk Market

    Tesco - Reliance upon the Uk Market

    Reliance upon the UK market Although international business is still growing, and is expected to contribute greater amounts to Tesco's profits over the next few years, the company is still highly dependent on the UK market (73.8% of 2003 revenues). While this isn't a major weakness in the short term, any changes in the UK supermarket industry over the next year - for example, like the Morrison's group successfully purchasing the Safeway chain - could

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    Essay Length: 281 Words / 2 Pages
    Submitted: January 9, 2010 By: Monika
  • Marketing

    Marketing

    The print ad I chose is an advertisement for Covergirl makeup. The ad features model Christie Brinkley and Covergirl’s new product. The ad also contains objective and subjective items/information. This advertisement There are a variety of objective items featured in this ad. These items featured in this advertisement fall into several different objective categories. Categories included are, packaging, components/content, performance, new idea. A picture of the product is displayedon the ad, placing it in the

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    Essay Length: 584 Words / 3 Pages
    Submitted: January 9, 2010 By: Stenly
  • Wispers Taking over the Telecom Market

    Wispers Taking over the Telecom Market

    I have decided to take a combination of two topics, which includes development of wireless networking services and an analysis of service providers' market. WISP stands for Wireless Internet Service Provider or an internet service provider that relies on wireless network technologies for providing of it's services. WISPs unlike previous ISPs in the past don't rely on the regional telco's branch physical medium for providing of it's services to the end users or it's

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    Essay Length: 1,031 Words / 5 Pages
    Submitted: January 10, 2010 By: Edward