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Last update: July 22, 2014
  • Airport Marketing Strategies: Examining the Changing Marketing Strategies of Shannon Airport

    Airport Marketing Strategies: Examining the Changing Marketing Strategies of Shannon Airport

    CRAIG POWER K001390 RESEARCH PROPOSAL K001390 Airport Marketing Strategies: Examining the changing marketing strategies of Shannon Airport. ________________ Airport Marketing Strategies: Examining the changing marketing strategies of Shannon Airport. Why the author chose this research topic. Shannon Airport gained its independence from the Dublin Airport Authority (daa) on the 1st January 2013 after being part of a larger entity for 44 years. Prior to separation, Shannon Airport’s passenger output had been in an annual decline

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    Essay Length: 1,280 Words / 6 Pages
    Submitted: October 27, 2015 By: craigpower
  • Netflix Business Strategy

    Netflix Business Strategy

    Integrated Marketing Communications Term Paper 2015 NETFLIX Inc. David Thiar 799069 Nathaniel Zanzouri 799550 Tivi Saada 800402 Rony Dahan Netflix was founded in 1997 in Scott Valley California by Marc Randolph and Reed Hastings, who previously had worked together at Pure Software. Netflix is an American provider of on demand Internet streaming media available in many countries and flat rate DVD-by-mail in the United States, where mailed DVDs are sent via permit reply mail. Online

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    Essay Length: 3,313 Words / 14 Pages
    Submitted: December 6, 2015 By: daviid38
  • Analysis of the Corporate Strategy of Migros

    Analysis of the Corporate Strategy of Migros

    Analysis of the Corporate Strategy of Migros At first, the company itself as well as its corporate strategy will be introduced. Migros is a very well-known food retailing company in Switzerland. The brand “Migros” is the second strongest brand of Switzerland[1] and it has stores all over the country as well as a few in neighbouring countries. It displays all information very openly to the public and therefore, its corporate strategy together with the company’s

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    Essay Length: 853 Words / 4 Pages
    Submitted: December 6, 2015 By: barbie94
  • Evaluate the Home Depot's Growth Strategy

    Evaluate the Home Depot's Growth Strategy

    Jean C. Rivera-Nazario CONT-6501 DR. Gonzalez Cerrud 10-mar-2015 THE HOME DEPOT, INC. 1. Evaluate The Home Depot's growth strategy. The Home Depot innovated in the home center industry by bringing a new retailing concept. One of the most important decision was to cut out completely the warehouse costs by designing retailing stores in a warehouse format in which all the inventory was already at store. This format helped The Home Depot to keep Overhead costs

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    Essay Length: 1,166 Words / 5 Pages
    Submitted: December 6, 2015 By: jean.rivera5
  • Walmart Ethics Controversy

    Walmart Ethics Controversy

    Wal-mart has long been a staple in the public eye as the "family" store; the one stop shop for all your needs at the best prices. The commercials portray the company as being all about family, the place you can go to Save money, Live better. Over the years the company has had several cases brought against them such as: treatment of female employees, wages, time off, insurance, and benefits to name a few. This

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    Essay Length: 472 Words / 2 Pages
    Submitted: December 12, 2015 By: raneishagreen
  • Amazon and Walmart E-Retail Comparisons

    Amazon and Walmart E-Retail Comparisons

    Amazon and Walmart E-retail Comparisons Background: Walmart is the well-established leader in brick and mortar discount department stores both in the United States and internationally. Since the emergence of the internet shopping craze, Amazon.com has established itself as the premier one-stop online shop for e-retail and is widely considered the industry leader. Customers who would have once visited a Walmart store for a shopping need are increasingly turning to online resources such as amazon.com. Walmart.com

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: December 13, 2015 By: nightspirit0510
  • Brand Strategy Cadbury

    Brand Strategy Cadbury

    Brand strategy of Cadbury Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Cadbury dairy Milk is well developed brand and have good reputation in the market. Customers prefer its chocolate because they emotional attached to this brand. Cadbury is market leader

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    Essay Length: 519 Words / 3 Pages
    Submitted: January 2, 2016 By: Sajjad ali
  • Valuing Walmart Stock

    Valuing Walmart Stock

    CASE: VALUING WAL-MART STOCK 1. Purpose of valuation of Wal-Mart stock In January 2006, Rachel Martin, an investment advisor, was examining the Wal- Mart stock to establish its value so as to recommend to her new clients and to convince the existing clients to maintain the Wal-Mart stock in their portfolios. 2. Synopsis of Wal-Mart Stores, Inc. (hereafter Wal-Mart) Wal-Mart became publicly traded company in 1970. In January 2006, the stock price was $ 49.47,

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    Essay Length: 431 Words / 2 Pages
    Submitted: January 26, 2016 By: mwanashehe
  • Strategy and Porfitability

    Strategy and Porfitability

    Strategy and porfitability Depe UPF Efectividad operacional→ se limitan a esperar que la competència innove. Unit 2: Propósitos y valores La estratègia es la orientacion y el alcance de la organizacion a largo plazo que consigue una ventaja para la organitzación qque ajusta recursos a su entorno cambiante y, en particular.... Hay 4 inputs que condicionan la orientaciñon de la empresa: * Gobierno Corpotativo: es el organo maximo, esta compuesto por cuatro organos, estos cuatro

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    Essay Length: 714 Words / 3 Pages
    Submitted: March 7, 2016 By: Pere9898
  • Price Strategy of Hvs: Superior Super Market

    Price Strategy of Hvs: Superior Super Market

    TO: James Ellis, President FROM: Piyush Jain, President’s Assistant DATE: March 8, 2016 SUBJECT: Repositioning the Price Strategy of Superior The four Supermarkets capture 85% food sales in Centralia, MO; Harrison’s (22%), Grand American (13%), Missouri Mart (27%) and Superior (23%). Centralia shoppers rely on four major supermarket attributes in making store patronage decision. These are, price, meat quality and variety, produce quality, variety, and display, and shopping convenience. Hi-Value Supermarket rates best in convenience,

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    Essay Length: 539 Words / 3 Pages
    Submitted: March 14, 2016 By: Piyush Jain
  • Importance of Work Life Balance as a Employee Retention Strategy

    Importance of Work Life Balance as a Employee Retention Strategy

    IMPORTANCE OF WORK LIFE BALANCE AS A EMPLOYEE RETENTION STRATEGY Name: Nashra Syedi Course: MBA Executive Register Number: 1528931 Email: syedinashra@gmail.com Abstract: Attracting and retaining the best talent continues to top the priority list of organizations of all sizes and industries. Inflexible work arrangements are a primary reason an organisation losses its best human resource. The main aim of this article is to study the literature pertaining to retention of good employees and the role

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    Essay Length: 3,414 Words / 14 Pages
    Submitted: June 20, 2016 By: nashsyedi
  • Burger King Marketing Strategy

    Burger King Marketing Strategy

    1.0 History of Global Development BURGER KING® (also known as BK®) is founded by James McLamore and David Edgerton in 1954 and the first Burger King restaurant is in Miami, Florida. In 1957, Burger King introduces their most famous menu, the Original WHOPPER® Sandwich. Their famous products are flame-broiled hamburgers, chicken and other specialty sandwiches. Burger King has faced with changing of ownership throughout their operations which affect the expansion of their business. (Appendix 1)

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    Essay Length: 5,876 Words / 24 Pages
    Submitted: June 23, 2016 By: chloe115
  • Burger King Marketing Strategy

    Burger King Marketing Strategy

    1.0 History of Global Development BURGER KING® (also known as BK®) is founded by James McLamore and David Edgerton in 1954 and the first Burger King restaurant is in Miami, Florida. In 1957, Burger King introduces their most famous menu, the Original WHOPPER® Sandwich. Their famous products are flame-broiled hamburgers, chicken and other specialty sandwiches. Burger King has faced with changing of ownership throughout their operations which affect the expansion of their business. (Appendix 1)

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    Essay Length: 5,807 Words / 24 Pages
    Submitted: June 24, 2016 By: chloe115
  • Hr Strategy - Manpower Planning and Associated Hiring Csots

    Hr Strategy - Manpower Planning and Associated Hiring Csots

    HR strategy - Manpower planning and associated hiring csots • Support promotions • Compete on other factors than pay • Foster team work Attract retain top talent Bosst effeorts and pay rewards based on performance Improve quality , custoemers HR strategy Understand customer business Hire and retain employee to inc workforce mobility Evaluate prog and iden area of improvement Cpntinuos learning prog Introduce rewards and recognition system Comp strategy - Pay for performance - merit

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    Essay Length: 413 Words / 2 Pages
    Submitted: June 27, 2016 By: SACHI SURBHI SINGH
  • The Strategies I Will Adopt to Improve My Academic Performance to Be Successful in College

    The Strategies I Will Adopt to Improve My Academic Performance to Be Successful in College

    ACADEMIC PERFORMANCE TO BE SUCCESSFUL The Strategies I will adopt to improve my Academic Performance to be Successful in College Virgie Marshall Belhaven University ________________ It is possible for students to be successful without being aware of their strengths and weakness. Being a part of the Life Strategies class has taught me how important it is to recognize my own abilities. Using my intelligence in order to improve understanding of anything I study is one

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    Essay Length: 742 Words / 3 Pages
    Submitted: July 10, 2016 By: ladywisdom87
  • International Supply Chain Management Strategies of Nestle

    International Supply Chain Management Strategies of Nestle

    Global Business Practice (MS70071E) 21250340 ________________ Acknowledgement The author would like to thank Mr. Dilhan Goonathilake for extending his coporation and knowledge to make this report a success. The Author would also wish to thank the academic staff of ANC for guiding her throughout the Msc program. Lastly the author sends her sincere gratitude to her family for giving the fullest support for her studies. Contents List of Figures Executive Summary 1.0 Introduction 1.1 Current

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    Essay Length: 3,338 Words / 14 Pages
    Submitted: July 16, 2016 By: Vanya de Silva
  • Business Strategy

    Business Strategy

    1) The following is the order in which the documents are exchanged in international trade: shipping bill, Carting order, mate receipt, Let export order, bill of lading shipping bill: The shipper books space on board the vessel with the Shipping Agent and prepares a Shipping Bill. This contains details of the shipment. Carting order: After noting the Shipping Bill, we obtain carting orders from the Agents of the vessel Mate receipt: For the Goods shipped,

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    Essay Length: 1,245 Words / 5 Pages
    Submitted: September 4, 2016 By: venkatatheertha
  • Shan Foods Market Segmentation Strategy

    Shan Foods Market Segmentation Strategy

    Digital Marketing 1st Term Exam ________________ Market Segmentation Strategy Shan Foods is well known for its recipe mix spices with a presence not just limited to Pakistan but to around 60 countries. The reason for their success is on the promise of delivering convenience and a traditional authentic taste while cooking with these spices. It enables the consumer to prepare instantly traditional dishes without any difficulty. The recent social media campaign on Facebook uses catchphrases

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    Essay Length: 622 Words / 3 Pages
    Submitted: September 30, 2016 By: Hasnain Inam
  • Is It Truly Possible for a Firm to Have a Strategy in the Absence of Intention?

    Is It Truly Possible for a Firm to Have a Strategy in the Absence of Intention?

    TEAM #1 9/13/16 TEAM REPORT #1 1. Is it truly possible for a firm to have a strategy in the absence of intention? In today’s world strategy plays a dynamic role in the growth and development of new and existing firms. Strategy is used in many ways to compete in the markets and set a company apart from another in how they intend to conduct their business. These intended business strategies are molded upon the

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    Essay Length: 2,247 Words / 9 Pages
    Submitted: October 10, 2016 By: georob
  • Daqin Railway Overseas Investment Strategy

    Daqin Railway Overseas Investment Strategy

    Daqin Railway Overseas Investment Strategy Daqin Railway as China’s first double-line electronic heavy duty railway for coal transportation and one of the largest coal transportation strategic enterprise, mainly undertakes coal products delivery from Shan Xi province, Inner Mongolia to other provinces inside of China. It started operations back to 1992 and has undertook over 100 million tons of coals transportation by 1995. Over the years, there has been rapid and vast expansion on its delivery

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    Essay Length: 556 Words / 3 Pages
    Submitted: November 20, 2016 By: aprilliu
  • McDonald's Growth Strategy Analysis

    McDonald's Growth Strategy Analysis

    McDonalds’ growth strategy analysis Table of content 1. Introduction 2. McDonalds’ growth strategy analysis 2.1 Brand strategy 2.2 Marketing and technological support analysis 3. Conclusion Reference 1. Introduction McDonalds’ success is closely related to its reasonable development strategy. Enterprise development strategy is a great choice and planning for businesses' development direction, development speed and quality, the development point, and the development ability in a given period of time. The development strategy of McDonalds for the

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    Essay Length: 787 Words / 4 Pages
    Submitted: November 29, 2016 By: Hang YIN
  • Strategi Memasuki Pasar Internasional

    Strategi Memasuki Pasar Internasional

    Keunggulan Bersaing Konsep Keunggulan Bersaing Keunggulan bersaing, pangsa pasar, dan keuntungan senantiasa menjadi sasaran persaingan dan perubahan. Dalam hal ini, strategi bertujuan menghalangi pesaing serta melindungi keunggulan yang dimiliki saat ini (Stynes, 2011). Bisnis baru terus menerus melakukan investasi pada aset-aset dan kapabilitas-kapabilitas baru. Kapabilitas berbeda dengan aset. Kapabilitas tertanam sangat dalam dalam rutinitas dan praktek-praktek organisasi sehingga hal itu dapat diperdagangkan atau ditiru. Kapabilitas tersebar dalam empat dimensi, yaitu; 1. Akumulasi pengetahuan dan keterampulan

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    Essay Length: 704 Words / 3 Pages
    Submitted: January 8, 2017 By: fauziahhadi
  • Walmart Psychology

    Walmart Psychology

    I/O Psychology For this assignment I decided to do my own personal experience and talk about the store Walmart. I live down the street from the store, so I have to go there often and I don’t care much for the store. It’s always too many people in the line and the cashiers to be clueless or just too slow. If I was a manager of Walmart I would definitely want to change the speed

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    Essay Length: 454 Words / 2 Pages
    Submitted: February 4, 2017 By: GirlPimpin14
  • Netflix Strategy

    Netflix Strategy

    Case 1: Netflix 4. Whitney Tilson argues that Netflix’s competitive advantages are not sustainable. Reed Hastings disagrees. Whom do you agree with and why? I do agree with Whitney Tilson on the potential risks for Netflix to change the business model from DVD rental market to streaming service market to attract subscribers. The potential risks towards sustainability are below: 1. Although the streaming service industry is rapidly growing, it is highly competitive with strong competitors

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    Essay Length: 854 Words / 4 Pages
    Submitted: February 12, 2017 By: happyqunqun
  • Walmart Stock Analysis

    Walmart Stock Analysis

    Wal-Mart Financial Analysis The first item to analyze on the income statement is total revenue as it can help determine the overall sales of the company. Walmart’s total revenue consists of Net Sales from (Walmart US, Walmart International and Sam’s Club) along with membership and other income. For the fiscal year that ended 1/31/2015 to 1/31/2016 there was a decrease in net sales of 0.%, while membership revenue for Sam’s Club increases by 2.%. Walmart

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    Essay Length: 2,743 Words / 11 Pages
    Submitted: February 18, 2017 By: Edward Wang

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