Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 7,921 - 7,950
-
Integrated Marketing Communications
Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions, issues, dimensions benefits and barriers surrounding the concept/process. Definition of IMC The definition of integrated marketing communications continues to evolve and there is no shared agreement or meaning. Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept. Scholars,
Rating:Essay Length: 1,511 Words / 7 PagesSubmitted: April 8, 2010 -
Integrated Marketing Communications Campaign
Integrated Marketing Communications Campaign The Pet Communicator Learning Team A Executive Summary Communication is the key to any successful relationship. Historically, man has always strived to communicate with fellow beings. Egyptians communicated with mirrors, carrier pigeons and the American Indians communicated with smoke. Early American inventors communicated with the telegraph and later the telephone allowed even more advanced communication. Computer technology eventually broke the international communication barrier and recently a communication milestone was achieved
Rating:Essay Length: 831 Words / 4 PagesSubmitted: November 30, 2009 -
Integrated Message Paper
Integrated Message Paper Eastman Kodak is using IMC tools to make the connection between consumers and their brands. A major advertiser, Kodak uses all the disciplines including advertising, sales promotion, electronic media, CRM and PR. Public relations (PR), has been a key measure at the corporate level to “help build brand reputation, communicate financial performance, and address public affairs issues that affect company success” (http://www.prfirms.org/docs/ 2006/2006ANA_Presentation.pdf). However, the flip side to PR is how it
Rating:Essay Length: 704 Words / 3 PagesSubmitted: May 12, 2010 -
Integrating Strategy and Human Resource Management
INTEGRATING STRATEGY AND HUMAN RESOURCE MANAGEMENT The role of human resource management is one of strategic partner, administrative expert, and consultant (managing all of the organization’s people related processes strategically). It is the job of hr management in to recognize that decreased turnover, higher employee morale, and involved employees in the decision making process are all optimal in providing key leverage in an organization’s strategic plan. Management integrate strategic hr management with the organization’s strategy
Rating:Essay Length: 1,514 Words / 7 PagesSubmitted: February 1, 2010 -
Intel
Intel reported 32 cents ($2 billion) of profit on $9.96 billion of sales on Tuesday night. While that sounds like a lot of money, it was below the 33 cents and $9.92 billion the Wall Street crowd was expecting. That sounds like a slight miss, but that headline shortfall doesn’t begin to tell the horrific balance sheet problems building at Intel. ==> Intel reported 38% year over year growth in notebook chips, but
Rating:Essay Length: 424 Words / 2 PagesSubmitted: January 1, 2010 -
Intel / Amd - Business Models
????????? ???? ??????????? ???????????? ?? ?????, ??? ??? ? ?????????????????? ?????? ??????????? ? ???? ?????????? ?????? ?? ????? ?? ????? ? ???????????????? ??????????? ???????????. BMW ???????????? ????????? ????????? ???, ????????? ?????????????? ?????? ???????????. ? ????????? ?????? ????????? ???? ????? ???????? ???????? ???? ???????????, ????????? ???????. ??????? ????????, ??? ??? ??????????? ? ????????? ????????????? ????????? ?? ????? BMW ?????????? ?????????????? ??? ??????????????? ???????? ????????????, ? ????? ???????????? ??????? ???????? ? R&D. ??? ???????? ?????????? ????????,
Rating:Essay Length: 337 Words / 2 PagesSubmitted: April 24, 2011 -
Intel Case Analysis
Introduction Forty-three years ago, a vision to bring advancements on how people work and live through silicon and technology innovations was born. Intel, derived from Integrated Electronics, was founded in 1968 by Gordon E. Moore and Robert Noycee in California. By 1989, they decided to reincorporate in tax friendly Delaware. Intel has since expanded globally to levels they probably only dreamed of. They created Intel in the tough times of the late 60s and since
Rating:Essay Length: 7,711 Words / 31 PagesSubmitted: May 13, 2011 -
Intel Case Study
INTEL Intel has been a giant in the microprocessor industry for years. Ask a random person on the street if they have heard of Centrino or Pentium, and I am sure you will get the same answer of yes. Intel spent much of the early nineties being one of the top ten recognizable names, along with Nike and McDonalds. Intel was launched in 1968 and focused on semiconductor memory products. The company then introduced its
Rating:Essay Length: 764 Words / 4 PagesSubmitted: February 21, 2010 -
Intel Corporation
1 Introduction Intel Corporation was founded in 1968 by Robert Noyce and Gordon Moore, their initial strategy was to develop semiconductor chips for mainframe computers and minicomputers. Through the years this strategy has been adapted to some changes in the environment. They started with producing DRAM, now almost 30 years later they developed, and produce the Intel Pentium Processor. Almost everybody is familiar with Intel because of their marketing campaign Ў§Intel InsideЎЁ. They started this
Rating:Essay Length: 3,244 Words / 13 PagesSubmitted: December 20, 2009 -
Intel Corporation and the Effects of Economics
Intel Corporation and the Effects of Economics Economics is defined as is the social science that studies the production, distribution, and consumption of goods and services. It primarily deals with the exchange of value and that labor or human effort is the source of all value. The field may be divided in other ways, most commonly microeconomics vs. macroeconomics. Microeconomics examines the economic behavior of individual units, including businesses and households, and their interactions through
Rating:Essay Length: 854 Words / 4 PagesSubmitted: April 23, 2010 -
Intel Motivation System
ACADEMY OF ECONOMIC STUDIES CUSTOMER RELATIONSHIP MANAGEMENT PROJECT "INTEL' motivation system" Poteleanu Alexandra Preda Diana Purdescu Monica Liliana Group 126, IInd Year FABIZ, B Series Bibliography: www.intel.ro Bucharest, 2008 EMPOWERING EMPLOYEES IN GOOD BUSINESS The talent, passion, and commitment of our employees fuel our ability to improve lives by advancing technology. We seek the brightest, most forward-looking people from around the world for our workforce and strive to offer a "workplace of choice" that empowers,
Rating:Essay Length: 3,435 Words / 14 PagesSubmitted: May 9, 2010 -
Intel Pestel and Five Forces Analysis
1. PESTEL: Strategic analysis is basically concerned with the structuring of the relationship between a business and its environment. The external environment which is dynamic and changing holds both opportunities and threats for the organizations. The organizations while attempting at strategic realignments, try to capture these opportunities and avoid the emerging threats. So it is very important for organizations like Intel to study and understand about the external environment. To do this, we can use
Rating:Essay Length: 2,711 Words / 11 PagesSubmitted: April 14, 2010 -
Intel Strategic Analysis
Intel Strategic Analysis ________________ Executive Summary Intel is a semi conductor, microprocessors, and chips manufacturer. It is an industry leader in the market with competitor such as Samsung, ARM, ADM and Toshiba. Intel’s strategy revolves around technological innovations, quality service delivery and maintains a platform that gives them a competitive advantage. They effectively use PESTLE, SWOT and Porter’s five forces to create an effective strategy that has ensured their industry success. In addition, the organization
Rating:Essay Length: 2,580 Words / 11 PagesSubmitted: July 26, 2016 -
Intel's Value Chain
Intel’s Value Chain Since 1998, Intel has developed and used an e-business strategy to maintain relationships with its customers, employees and suppliers. The company’s goal is to become a 100% ‘e-business enabled’ corporation. In terms of the value chain concept, Intel has reaped tangible benefits in the volume of business it does on the Web, as well as created savings of time and money for both itself and its customers. Intel's strategy in terms of
Rating:Essay Length: 747 Words / 3 PagesSubmitted: November 8, 2009 -
Intel: A Case Study in Corporate Branding
Perhaps the most successful technology company to balance the dual requirements of innovation and reliability in its branding is Intel. Because of the fears consumers have, when things go wrong with technology products they react disproportionately. Take the well documented example of Intel, when initial faults discovered by customers after the launch of the Pentium chip by Intel were potentially devastating,and the company was receiving up to 10,000 calls a day from dissatisfied or unhappy
Rating:Essay Length: 542 Words / 3 PagesSubmitted: December 4, 2009 -
Inteligence
CLOSING GAPS: When the channel gaps are identified .than the next step to clos these gaps so that the zero-based channel may be achieved. So different types of gaps require different types of solutions. So now we have to close the gaps. CLOSING DEMAND-SIDE GAPS: There are three main methods to close the demand side gaps. • Expanding or retracting the level of service outputs provided to target segment. • Offering multiple service output levels
Rating:Essay Length: 294 Words / 2 PagesSubmitted: May 2, 2011 -
Intellectual Capital
Intellectual Capital Definition: The sum of knowledge information, intellectual property, talent, experience, within a country or an organization Example: When the Netscape decided to go public (becomes a public company listed on the stock market) in 1995, it had $17 million USD in sales with 50 employees. After the first day of trading, the stock market in the United States valued Netscape at $3 billion! Individuals and institution had invested in the value of Netscape’s
Rating:Essay Length: 264 Words / 2 PagesSubmitted: December 6, 2009 -
Intellectual Capital
1.1. Definition of intellectual capital and a brief history of IC management Before someone can measure something, he/she has to know what to count. So how should intellectual capital be defined? A universally accepted definition is the first step toward standardization, but still it is hard to find the best one for “intellectual capital”. In this section I’ll define intellectual capital and study the history of its development. Intellectual capital is knowledge that can be
Rating:Essay Length: 7,993 Words / 32 PagesSubmitted: January 24, 2010 -
Intellectual Property Rights in Mexico
Intellectual Property Rights in Mexico After signing the NAFTA on the 90s Mexico has been through a lot of changes. First the opening to a freer market even though we did business across-borders before. Second the implementation of new technologies that will let us keep up with the international competition. Third the maintenance of all of our signed agreements, basically check that we have enforced the rules as well as improved our economy. We
Rating:Essay Length: 993 Words / 4 PagesSubmitted: December 12, 2009 -
Intellectual Property Rights Licensing Case Studies
Intellectual Property Rights Licensing Case Studies3. In October 2004, Darjeeling was granted the GI status in India to become the first application to be registered in India as a GI. Enforcement Steps Taken by The Tea Board of India In order to prevent the misuse of ‘Darjeeling' and the logo, the Tea Board has since 1998 hired the services of Compumark, a World Wide Watch agency. Compumark is required to monitor and report to the
Rating:Essay Length: 326 Words / 2 PagesSubmitted: May 1, 2011 -
Intellectuals in Business
When we were in junior high school, my friend Rich and I made a map of the school lunch tables according to popularity. This was easy to do, because kids only ate lunch with others of about the same popularity. We graded them from A to E. A tables were full of football players and cheerleaders and so on. E tables contained the kids with mild cases of Down's Syndrome, what in the language of
Rating:Essay Length: 5,574 Words / 23 PagesSubmitted: March 8, 2010 -
Intel’s “rebates” and Other Ways It “helped” Customer
BUSINESS ETHICS CASE 4 Intel’s “Rebates” and Other Ways It “Helped” Customer E:\LOGO UGM\Logo_UGM_-_FC.jpg Disusun Oleh Amri Muarif 1260018/60-A FE Ingkan Silta 1260080/60-A Rifqa 1260078/60-A MAGISTER MANAJEMEN FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS GADJAH MADA 2012 1. PENDAHULUAN Etika jika diartikan menurut bahasa kamus dapat memiliki arti yang bermacam-macam. Etika adalah ilmu tentang moral. Kemudian, etika juga dijabarkan sebagai sebuah bentuk investigasi, dimana moral menjadi subjek dari investigasi tersebut. Kedua arti etika tersebut berkaitan dengan moral.
Rating:Essay Length: 2,246 Words / 9 PagesSubmitted: March 28, 2015 -
Intended Vs. Emergent Strategy
Session 1 Strategy as a “plan” - Intended vs. Emergent strategy * Intended → plan as strategy * Emergent → no clear plan (Honda) – a lot more important (flexibility, capacity), absorb all the changes coming from outside the company Strategy as a “process” - Plan vs. Implementation * Implementation is a very important part of strategy (leadership of top management is important regardless the strategy) * Good strategy would not be as successful without
Rating:Essay Length: 607 Words / 3 PagesSubmitted: February 4, 2018 -
Inter Clean Benchmarking
Inter-Clean Benchmarking Abstract InterClean, Inc. is a major player in the cleaning and sanitation industry. After a recent merger with a top competitor, EnvironTech, the company must undergo an intensive change management transition. Through research analysis of three other companies, the following is a summarization of solutions InterClean Human Resources may consider during this ordeal. InterClean Benchmarking In today’s global and technological market environment, change is constant. As a result, businesses around the world are
Rating:Essay Length: 1,800 Words / 8 PagesSubmitted: November 13, 2009 -
Interactive Simulation Paper
Rickey Carter MGT 434 Employment Law Interactive Simulation Paper Mr. Robert Lewandowski May 17, 2006 Interactive Simulation To ensure that an employer is reaping the greatest benefit from its applicant pool, the employer should be “disability-blind” and evaluate each applicant on the basis of her or his competence. This is true during all stages of employment, including the interview, hiring, employee relations, transfer requests, performance reviews, disciplinary decisions, and termination decisions. Follow the guidelines stated
Rating:Essay Length: 1,077 Words / 5 PagesSubmitted: March 26, 2010 -
Interclean
Can a company build an effective staffing strategy for an organization without being a market leader in pay structure? An organization’s success is impacted by the jobs that are related to critical, core and operation functions, so market pricing is not the sole objective in compensation systems. Organizations need to know how to motivate employees to be passionate and to give their very best, even in positions that involve seemingly uninspiring tasks. They should assist
Rating:Essay Length: 415 Words / 2 PagesSubmitted: May 12, 2010 -
Interclean
Introduction Gene One, an 8-year-old biotechnology company, has quickly grown to be one of the top players in the biotechnological industry. In just few short years, the company Chief Executive Officer Don Ruiz has led the start up company with the initial two million dollars into a 400 million dollar industry leader. To maintain its position within the industry, Gene One plans to generate the capital through an Initial Public Offering (IPO). However, the rapid
Rating:Essay Length: 1,673 Words / 7 PagesSubmitted: May 16, 2010 -
Interclean and Envirotech Merger
A. Issue identified in the scenario that is also facing the company. B. How the company responded to the issue. C. Outcomes of the company’s response to the situation. InterClean is merging with Envirotech. Management sees the merger as a strategic move to become the leading company in their field. With the merger this will bring 60 new employees to be employed with InterClean. There have been talks amongst the employees at the water cooler.
Rating:Essay Length: 511 Words / 3 PagesSubmitted: May 23, 2010 -
Interclean Benchmarking
In today’s world of fast paced business, nothing less than 100 percent success is accepted. Companies and organizations thrive on consistency and profitability. A classic tool that has proven successful for most companies has been benchmarking. Basically, benchmarking is the modeling of similar successes in similar or different industries and applying them to a company’s specific situation. Generic benchmarking is finding best practices or solutions to a company’s own problems through outside industries or seemingly
Rating:Essay Length: 1,726 Words / 7 PagesSubmitted: March 2, 2010 -
Interclean Benchmarking
InterClean Benchmarking InterClean offers institutional and industrial cleaning and sanitation services. As the cleaning and sanitation industry grows and sanitation requirements become more stringent, consumers require more services and solutions from InterClean. To remain competitive InterClean has instituted changes including acquiring a major competitor, EnviroTech. InterClean can look to other companies as guides for successfully integrating EnviroTech while continuing to satisfy current customers. Some areas InterClean must focus on are aligning organizational structure with strategy,
Rating:Essay Length: 4,053 Words / 17 PagesSubmitted: March 3, 2010