Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 9,871 - 9,900
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Marketing Comparison: International and Domestic
Marketing Comparison: International and Domestic Australia and the United States As defined by the American Marketing Association, “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (AMA, 2004). The definition is applied to any product, business firm…in any targeted country. Marketing is the core of any business venture. Two basic functions are
Rating:Essay Length: 1,482 Words / 6 PagesSubmitted: April 13, 2010 -
Marketing Comparisons
Running head: MARKETING COMPARISONS Marketing Comparisons Carl Stange University of Phoenix E-Business EBUS/400 Doug Martin, MBA, CISA March 17, 2007 Marketing Comparisons Marketing is a significant aspect within the world of business. The consideration of marketing is of such value that in the words of Philip Kotler, “Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” This fact is no different in the realm of ebusiness. There are dissimilarities in the
Rating:Essay Length: 274 Words / 2 PagesSubmitted: November 22, 2009 -
Marketing Concept
1. The phrase, “Physical Distribution [PD] is customer service” is based on meeting the customers’ needs. Basically, the customer does not care about the logistics side of how, when, and from where the product they want is being provided to them. The main concern to the customer is that the product is there when they want to purchase it- no excuses. A fine balance of customer service and the logistic service level (PD) play an
Rating:Essay Length: 253 Words / 2 PagesSubmitted: March 1, 2010 -
Marketing Define
Marketing Defined America is the land of opportunity. Each one of us, given the foresight and the determination, has an equal opportunity to become a part of history. This may present itself in many ways. A humanitarian. An artist. A scientist. A politician. An icon in the business world. While few of us will have the chance to sing at the Metropolitan Opera or be awarded the Nobel Peace Prize, the world of business offers
Rating:Essay Length: 762 Words / 4 PagesSubmitted: December 16, 2009 -
Marketing Defined
Marketing Defined Basic marketing is defined by Random House Webster’s College Dictionary as “the act of buying or selling in a market” (Random House 2000), however time and circumstance have added so much to this definition. Though it still involves the act of selling or buying, it has grown into a much broader definition. Where as marketing use to be a very simple concept, the expansion of business, competition and development of new technology through
Rating:Essay Length: 838 Words / 4 PagesSubmitted: December 24, 2009 -
Marketing Defined
Marketing Defined Introduction There are many definitions for Marketing. Marketing is based on an organizations need to promote their goods and/or services. After research of the definition of marketing one will find that marketing must be defined and look at individually, not as a whole. Marketing “Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.
Rating:Essay Length: 736 Words / 3 PagesSubmitted: February 28, 2010 -
Marketing Definition Paper
The American Marketing Association (2008) defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Perreault & McCarthy, Jr. (2004) expand upon this definition calling it “micro-marketing” and defining it as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow
Rating:Essay Length: 788 Words / 4 PagesSubmitted: February 16, 2010 -
Marketing Definitions
Marketing Definition Paper How does a product get from an intellectual idea to an individual person or a business? The answer is marketing. Marketing is not just selling something. Many different steps require accomplishment to transform an idea into a product that someone wants and needs at a price they are willing to pay and make profits for the seller. This paper examines three definitions of marketing. Clayton Bacon’s definition of marketing is using various
Rating:Essay Length: 897 Words / 4 PagesSubmitted: May 29, 2010 -
Marketing Differences Between B2b and B2c
Introduction There issues in ethical, legal and regulatory subjects between business to consumer (B2C) and business to business (B2b) sites are comparable. Organizations have to understand the legal and ethical challenges and how to address problems that arise. Companies use numerous ways to advertise and collect or share information about consumers. Companies need to be certain the manner in which information is gained or contributed will not harm the business’ reputation because it could ultimately
Rating:Essay Length: 757 Words / 4 PagesSubmitted: May 6, 2010 -
Marketing Differences: B2b Vs. B2c
Marketing Differences: B2B vs. B2C Marketing is an important part of any business whether the business is the traditional ‘brick and mortar’ or web based. The term marketing usually summons images of consumer goods and advertising of products. (Oliva) In marketing to an individual customer or to another business, one of the most important things for a business to do is establish good relationships. An internet business owner needs to be able to determine how
Rating:Essay Length: 918 Words / 4 PagesSubmitted: December 27, 2009 -
Marketing Economy
Using diagrammatic analysis and appropriate examples describe and explain the following the effect of each of the following: a) An increase in income on the consumption of a normal good b) An increase in income on the consumption of an inferior good c) A fall in the relative price of a good on the consumption of another complementary good d) A fall in the relative price of a good on the consumption o another substitute
Rating:Essay Length: 743 Words / 3 PagesSubmitted: January 17, 2010 -
Marketing Essay
Executive Summary The intention of this report is to come up with a strategic plan for Sony Playstation 4 for their position in the market place. The review of the market place will be broken up into section, the market place and influencing factors, recommendation for additional research and consumer segmentation. Will complete when more information is given. Introduction This strategic plan will show an overview of Sony Playstation 4’s (PS4) current environment and how
Rating:Essay Length: 580 Words / 3 PagesSubmitted: January 14, 2016 -
Marketing Ethics
Ethics are a set of beliefs which influence how individuals, groups and society behave. Ethics need to be taken into account when marketing a business. Businesses have a social responsibility. The impact of their product and activities on society must be ethical. Ethical responsibilities refer to the moral basis for business activity and whether what the business does is ‘right’. Advertising and promotion are important marketing tools that, when implemented, must be ethical. For example,
Rating:Essay Length: 576 Words / 3 PagesSubmitted: January 11, 2010 -
Marketing Example of Coca Cola and Pepsi
Marketing is a very valuable part of a business; some of the most popular examples of companies who use marketing everyday to help boost sales are McDonald’s, Coca-Cola, Pepsi, and M&M’s. These companies are coming up with new ideas everyday to make the pubic what to buy their products. We know these advertisements and love them. I will discuss some of these examples of marketing and explain why I think marketing is so important. I
Rating:Essay Length: 643 Words / 3 PagesSubmitted: December 22, 2009 -
Marketing Finland
Travis Jordan 2/10/17 Assignment #5 Finland has always been an afterthought when traveling overseas and after ready the selection this week, which seems to have been an ongoing problem when trying to brand their country and compete for tourists with the other European powerhouse countries. Finland took a very strategic route in order to differentiate themselves and focus n creating a new brand for the country that would tour their education, their advanced technology, the
Rating:Essay Length: 482 Words / 2 PagesSubmitted: March 16, 2017 -
Marketing for online Businesses
Google Ad Words There are several other ways to successfully market Black Greek Apparel through the internet. A new trend is to create ads on search engines. Google, which is one of the biggest search engines in the world, provides a tool called Google Ad words, which allows businesses to create ads that will appear on Google search results. A business creates ads and keywords that are related to the business, which in this case
Rating:Essay Length: 1,168 Words / 5 PagesSubmitted: December 5, 2009 -
Marketing Glossary
Pricing Objectives As we all know, Price is an important part of the marketing mix which represents the financial aspect. It is “the amount of money charged for a product or a service, or the sum of the values that customers exchange for the benefits of having or using the product or service” (Armstrong & Kotler, 2015, p. 354). Being able to survive in a highly competitive market companies need to set specific, measurable goals
Rating:Essay Length: 1,036 Words / 5 PagesSubmitted: November 2, 2015 -
Marketing Hotel La Mon
Assignment 1 Hospitality and Tourism organizations do not operate in a vacuum and as such, must continually assess the factors which impact upon the business operations from the internal and external environment. Identify and explain the various Micro and Macro Environmental influences which exist, with examples relevant to the Hospitality and Industry and suggest what tools a Hospitality and Tourism organization might use to assess its marketing environment. La Mon Hotel & Country Club has
Rating:Essay Length: 605 Words / 3 PagesSubmitted: April 8, 2010 -
Marketing Implementation
Marketing Implementation Part 1 Section 1 Bonoma: Making Your Marketing Strategy Work Effective implementation is a matter of focusing on key areas of company structure and managers’ skills. Purposes of the article are to explain and help in diagnosing and solving marketing implementation problems, to catalog common problems of translating marketing strategies into management acts, and to recommend tactics for increasing the effectiveness of marketing practices. Problems in marketing practices have two components: structural and
Rating:Essay Length: 3,169 Words / 13 PagesSubmitted: June 10, 2010 -
Marketing Implications for a Water Purification System for the Country of Morocco
Marketing Implications for a Water Purification System for the Country of Morocco Executive Summary Morocco is in a crisis. More than 20% of its population is currently without access to safe water with an impending 30% population increase anticipated over the next 40 years. Large scale water purification equipment, capable of providing potable water to millions of people, in desperately needed. Considered a passive Islamic state without the cultural or social bias toward US
Rating:Essay Length: 4,073 Words / 17 PagesSubmitted: May 23, 2010 -
Marketing Importance
Marketing Importance The importance of marketing is integral to the success of an organization. The focus of marketing this type of clothing line, to busy, working women that want to look professional and then be able to go straight out to an elegant evening, is important to the organization. A recent study suggests that women “control more than 80% of all consumer purchases and represent more than half of corporate buyers” (TrendSight. 2007). As well
Rating:Essay Length: 446 Words / 2 PagesSubmitted: December 12, 2009 -
Marketing in Asia
Methodology The method that has been used in this project is called documentary analysis it has developed a comprehensive research of extant literature: newspaper articles, official reports and statistical surveys to understand both how in general the devolution evolves and local Stirling situation. In order to perform this task it has (outlined) the following relevant topics: • Situation in other counties where the devolution have already happened • Opinions about devolution in Scottish institutions •
Rating:Essay Length: 286 Words / 2 PagesSubmitted: February 25, 2010 -
Marketing in the World as We Know It
It is important to understand the principles of marketing in today’s society. In order to be competitive in the market place, an organization must analyze its marketing plan on a routine basis. I am most familiar with the military and Resurrection Life Church and will discuss how we market what we do to bring people to their respective organizations To start out, we must first define marketing as it applies to the society’s demographics,
Rating:Essay Length: 1,031 Words / 5 PagesSubmitted: November 29, 2009 -
Marketing Information Systems
In looking at the different marketing information systems, one can only marvel at the thoroughness of companies and the information it collects. Marketing information systems are people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers (Armstrong & Kotler, 2007). This can optimize your sales, and if done right, can help monitor changes, patterns, and wants of consumers. Information is king, in the land
Rating:Essay Length: 408 Words / 2 PagesSubmitted: December 2, 2009 -
Marketing Intelligence
Learning Outcomes 4, criteria 4.1 and 4.2 (A) Assessing customer satisfaction is a task that can benefit most companies, as precious and useful data about consumer attitudes can be gained through this typical marketer endeavour. Data on customer opinion relates to satisfaction experienced by the purchase of the product, here cheese sold by the Cheese company. The company can obtain information about whether its customers are happy or, as can be the case, dissatisfied. Various
Rating:Essay Length: 5,292 Words / 22 PagesSubmitted: February 5, 2010 -
Marketing Internship Final Report
MKT 353 Marketing Department Internship Final Report Fall 2004 1. Brief description of the company and its marketing strategy. Bolthouse Farms is a family company known for their quality premium fresh produce and innovation. They are a 4th generation family farm since 1915. As a leader in their industry, Bolthouse Farms is the #1 baby carrot producer in the world. With over 2,400 employees, the company produces over 35,000 tons of carrot products every month.
Rating:Essay Length: 3,365 Words / 14 PagesSubmitted: May 7, 2010 -
Marketing Introduction Paper: Estee Lauder
Running head: Marketing Introduction Paper Marketing Introduction Paper: Estee Lauder Anne Caufield University of Phoenix Introduction According to Lonnie Beaucheman, Director for the Central Division of Estee Lauder, Estee Lauder’s brand Origins marketing plan plays a very important role in keeping Estee Lauder’s many brands competitive (Beaucheman, 2006). Challenges Three challenges that Estee Lauder faces is keeping current customers, reaching new customers, the teen market, and growing globally. Estee Lauder dominates the prestige product market.
Rating:Essay Length: 875 Words / 4 PagesSubmitted: December 28, 2009 -
Marketing James Patterson
Marketing James Patterson James Patterson is a popular crime fiction author with a unique business strategy: he produces approximately 3 times more books annually than comparable authors and employs unconventional advertising tactics. Patterson’s unique writing style and use of co-authors to write more books has proven to be successful, generating annual book sales of $120 million. Using his advertising background, Patterson has turned his name as an author into a well-known brand. Patterson built his
Rating:Essay Length: 1,907 Words / 8 PagesSubmitted: February 2, 2010 -
Marketing James Patterson Books
Executive Summary: Over the last decade James Patterson has published an unprecedented number of best-selling books, cemented a powerful brand image amongst a loyal following, and redefined the process by which authors create content to meet reader demand. From November 2000 through June 2003, Patterson had cumulative sales of over six million dollars, trailing only John Grisham during that time frame. He has generated the majority of his sales through a loyal readership that consistently
Rating:Essay Length: 939 Words / 4 PagesSubmitted: February 28, 2010 -
Marketing Lebanese Wine
1 Republic of Lebanon Fact Sheet Population: 3,925,502 (July 2007 est.) Age structure: 0-14 years: 26.2% (male 525,199/female 504,240) 15-64 years: 66.7% (male 1,255,624/female 1,361,265) 65 years and over: 7.1% (male 125,904/female 153,270) (2007 est.) Median age: total: 28.3 years Male: 27.2 years Female: 29.5 years (2007 est.) Population growth rate: 1.198% (2007 est.) GDP (purchasing power parity): $40.65 billion (2007 est.) GDP (official exchange rate): $21.58 billion (2007 est.) GDP - real growth rate:
Rating:Essay Length: 3,388 Words / 14 PagesSubmitted: March 5, 2010