Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 9,811 - 9,840
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Marketing Analysis at Kudler Fine Foods
Marketing Analysis at Kudler Fine Foods Kudler Fine Foods, a gourmet food store was founded by Kathy Kudler in 1998 with the vision to provide customers with a variety of quality products such as bakery, meat and seafood, cheese and dairy, wine, and produce with over 350 fresh fruits, vegetables, herbs and spices from all over the world. Kudler Fine Foods opened its first store at La Jolla, California and within five years of operations
Rating:Essay Length: 1,346 Words / 6 PagesSubmitted: April 9, 2010 -
Marketing Analysis Kfc
Marketing Analysis – KFC Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the Colonel (which was working as a public
Rating:Essay Length: 5,108 Words / 21 PagesSubmitted: November 28, 2009 -
Marketing Analysis of Ford's Edsel and Mustang
Ford Motor Company brought Edsel on the market in the late 1950s. Although it took 10 years of careful planning, Edsel represents Ford’s major failure with a 200 million dollars loss for the company. However, 4 years after Ford discontinues Edsel, the company introduced Mustang, which recorded 1.1 billion profits one year after its market launch. In order to understand the causes for Ford’s both failure and success, we will explore the company’s marketing strategy
Rating:Essay Length: 678 Words / 3 PagesSubmitted: November 23, 2009 -
Marketing Analysis of Jetstar and Virgin Blue Airlines
Executive Summary This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue, both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business, leisure and family market but however, it will ultimately be the service companies, and their associated marketing strategies and techniques which, will establish the difference between the market �leader’ and the market �loser’. This analysis
Rating:Essay Length: 3,298 Words / 14 PagesSubmitted: November 27, 2009 -
Marketing Analysis of “slimjim”
SNAP INTO A SLIM JIM! Marketing analysis of “SlimJim” (subsidiary of “ConAgra Foods, Inc.”) Marshall School of Business, USC By: Ilya Voziyan This paper is my own work I. Environment: Company/Customers/Competition According to the Food Market Institute, an average American spends ninety-three dollars on groceries every week. Given the diversity of foods that Americans consume, few might believe that many of those foods might in fact be produced by the same company. Even fewer
Rating:Essay Length: 1,277 Words / 6 PagesSubmitted: January 18, 2010 -
Marketing Analysis: Biofuel Demand Hits Food
The article “Bio-fuel demand hits food” in The Australian on 21st July 2006 shows how the changing natural environment is the effecting the demand for food as well as how marketers analyze the macro environment to benefit a firm. There is an apparent shortage of raw materials (crops) available to food producers. If raw materials are not properly utilized, it could be a major problem to the world’s economy. This is due to the fact
Rating:Essay Length: 441 Words / 2 PagesSubmitted: February 16, 2010 -
Marketing and Children
American children are consumers of media and are exposed to a plethora of messages on a daily basis, most targeted directly at them (Neeley 2004). And there are not just one, but at least three groups who are out to take advertising to children out back for a spanking! One example of marketing towards the youth market is the Kellogg's website “Fun-K-Town”. The site is devoted solely to kids and their “favorite” breakfast brands
Rating:Essay Length: 1,564 Words / 7 PagesSubmitted: March 26, 2010 -
Marketing and Ethics (united Colors of Benetton)
Often regarded as a leader in the multinational marketing industry, United Colors of Benetton continues to face the challenge of effectively marketing clothes across racial, cultural, and religious borders. Renowned for using social issued-themed pictures to promote its brand, Benetton has strayed from traditional marketing techniques to provide customers with an idea of the many issues that plaque societies from continent to continent. This unique approach has been met with extreme emotions, and people
Rating:Essay Length: 1,925 Words / 8 PagesSubmitted: March 11, 2010 -
Marketing and Product Development Research
Marketing and Product Development Research Z-Wing is a manufacturer of commercial and military aircraft for the airline industry and governments. Janssen Aircraft is Z-Wing’s main competitor which has recently captured 47 percent of the industry market share. Z-Wing and Janssen both sell their products to the organizational markets rather than to the passengers or crews and must take into consideration the needs of the organizational buyer. Organizational buyers are typically few in number and have
Rating:Essay Length: 818 Words / 4 PagesSubmitted: November 30, 2009 -
Marketing and Promotion
MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment, organizations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses
Rating:Essay Length: 3,361 Words / 14 PagesSubmitted: January 13, 2010 -
Marketing and Sale
My shop is going to sell second hand clothing and school equipments. The school clothing will be fixed up to make them appeal to market audience and look as good as new. Shoes are ranging from size 6-10 to make sure they fit the large majority of the school students. Blazer colour will be ranging from black to green and ties will have to types: gold and yellow stripes ties and dark green ties. We
Rating:Essay Length: 751 Words / 4 PagesSubmitted: May 7, 2010 -
Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations
Some might consider sales and marketing synonymous, one task split into two. However this could not be further from the truth. Sales are activities that lead to closing the deal and signing an agreement or contract. Marketing is the courses of action implemented to reach and persuade prospects (Lake, n.d.). The relationship between these two departments is analogous to the sibling rivalry of Siamese twins, joined at the hip and constantly arguing. Different in culture
Rating:Essay Length: 1,246 Words / 5 PagesSubmitted: March 20, 2010 -
Marketing and Supply Chain Differences B2b & B2c
B2B vs. B2C Marketing and Supply Chain Lorraine Scott E-Business EBUS 400 Raejean Kyle May 21, 2006 What are B2B and B2C? B2B and B2C are two of the major categories of Electronic Commerce, or E-Commerce. (Schneider, 2004) B2B is the term used to describe Business-to-Business transactions that take place electronically, more specifically on the World Wide Web. (Schneider, 2004) B2C represents the Business-to-Consumer transactions that take place on the Web. (Schneider, 2004) From what
Rating:Essay Length: 2,252 Words / 10 PagesSubmitted: April 18, 2010 -
Marketing and White Goods Industry
Marketing Assignment One Discuss how the Macro-environment can affect an organisations marketing approach. Use examples of companies who produce white goods to illustrate your points. The Macro-environment, factors outside of a firms control, have a major affect on a firms marketing approach and as a cause, these factors outside the firms control are harder to monitor, some of the factors are unpredictable and restricting. To over come this firm sets its marketing approach, also known
Rating:Essay Length: 1,798 Words / 8 PagesSubmitted: January 27, 2010 -
Marketing Approaches Used by Bmw
Marketing approaches used by BMW 1. Brand/product differentiation strategy This marketing approach implies to concentrates on those attributes of products that are unique and not found in rival products to fascinate the target market. Brand or product differentiation acts as a competitive advantage to the firm. The research conducted in niche marketing strategy can result in modification of product to perk upon differentiation, but this not termed as differentiation. Brand or product differentiation can be
Rating:Essay Length: 1,439 Words / 6 PagesSubmitted: April 26, 2011 -
Marketing Article Summary - Russian Market
1. Synopsis Anonymous. (2007, April 24). Russians go on a shopping spree. American Marketing Association. Retrieved June 3, 2007 from http://www.marketingpower.com/content1033719.php The demand for consumer goods is steadily rising in Russia. The increase in natural gas sales and rising oil prices has led to seven years of economic growth for the country. Russians are now spending 70 to 80 percent of their per capita income in the retail marketplace. By Western standards, many Russians are
Rating:Essay Length: 647 Words / 3 PagesSubmitted: April 29, 2010 -
Marketing Assignment / Kudler Fine Foods
Marketing Assignment / Kudler Fine Foods Kudler Fine Foods, owned by Kathy Kudler, is a gourmet grocery center with three locations. The stores are designed for the consumer that likes to cook gourmet meals without shopping all over town. The company sells a selection of fine foods, wines and the culinary tools necessary to prepare the finest meal. Recently the company began contracting with local growers to provide locally grown organic produce and is now
Rating:Essay Length: 1,263 Words / 6 PagesSubmitted: May 2, 2010 -
Marketing Assignment's Kudler Fine Foods
Running head: Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods It is every business’ dream to increase their profitability through the expansion of their products or services. The growth of a business is a sure sign of a business’ success. Kudler Fine Foods, a specialty food store, is interested in expanding the services available at its stores. It currently offers in-store parties and cooking classes.
Rating:Essay Length: 915 Words / 4 PagesSubmitted: November 18, 2009 -
Marketing at Kudler Fine Foods
Introduction Kudler Fine Foods is an upscale, high-end gourmet food retailer with three stores located in the San Diego, California area. “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (University of Phoenix, 2007). In keeping with their company philosophy, Kudler has decided to enhance business by offering catering services. Successfully marketing the new catering services
Rating:Essay Length: 1,527 Words / 7 PagesSubmitted: January 4, 2010 -
Marketing at Kudler Foods
Table of Contents i. Introduction to Marketing ii. Relative values of market value iii. Market mix in Kudler’s catering service iv. Determining product and price in relation to other catering services v. Place and Promotion in relation to catering vi. Using technology in targeting customers vii. Decision to create a catering service in relation to local organic growers. viii. Conclusion ix. References. Introduction to Marketing “Marketing as the name implies is an organizational function and
Rating:Essay Length: 1,609 Words / 7 PagesSubmitted: December 16, 2009 -
Marketing Audit
Table of Contents Executive Summary…………………………………………………………………………..Pg 3 Environmental Aspects………………………………………………………………Pg 3, 4, & 5 Marketing………………………………………………………………………….Pg 5, 6, 7, & 8 Product, Price, Place, & Promotion…………………………………………… Pg 8, 9, & 10 Organization…………………………………………………………………………..Pg 10 & 11 Audit Recommendations…………………………………………………….Pg 11, 12, 13, & 14 Key Results…………………………………………………………………………………..Pg 14 References…………………………………………………………………………………...Pg 15 Executive Summary The selected marketing approach will be conducted on Sony Electronics. A thorough SWOT analysis will be performed to record the daily operations. This audit will also serve as a
Rating:Essay Length: 3,151 Words / 13 PagesSubmitted: February 4, 2010 -
Marketing Audit
Marketing Audit of AT&T Wireless Kim Marketing Management 551 Mr. Hullam May 19, 2004 Marketing Audit of AT&T Wireless The data services and youth market represent substantial growth potential. Data services have been a huge success in foreign wireless markets. AT&T Wireless must find innovative ways to entice users to take advantage of these services, so that they can tap into this new market as well. The revenue obtained from data services can help
Rating:Essay Length: 1,160 Words / 5 PagesSubmitted: March 8, 2010 -
Marketing Audit - Agilent Technologies
Marketing Audit of Agilent Technologies, Inc.’s Microarray Business Organizational Overview – Agilent Technologies Agilent Technologies is a global organization focused on being the premier supplier of test and measurements solutions. The company is largely composed of two main divisions – Electronic Measurement Solutions and Bio-Analytical Measurement Solutions – supported by Agilent Labs, the primary internal innovation driver (Fig. 1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the
Rating:Essay Length: 1,892 Words / 8 PagesSubmitted: February 2, 2010 -
Marketing Audit and Evaluation
The development and implementation of the marketing plan is to take place in QUTopia, a make-believe city in Queensland, Australia. Students enrolled in the class will adopt the roles of the residents of the city with roles and demographics assigned randomly to students in the first week of classes. Residents will be issued with fake QUTopian currency which they can spend as consumers at two marketdays (to be held in class). All students are expected
Rating:Essay Length: 427 Words / 2 PagesSubmitted: November 10, 2009 -
Marketing Audit Approach
Marketing Audit Approach A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's -- or business unit's -- marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. Executive Summary 1. The data I plan to use and review for the executive summary is 10K report, fiscal 2004 annual report and articles retrieved from
Rating:Essay Length: 431 Words / 2 PagesSubmitted: November 18, 2009 -
Marketing Audit Approach
STEP 1: DEFINE THE PROBLEM The research objectives are specific, measurable goals the decision makers seek to achieve in solving a problem. Typical marketing objectives are increasing sales and profits, discovering what consumers are aware of and want, and finding out why a product isn’t selling well. In setting these research objectives, marketers have to be clear on the kind of research they are about to do. The three kinds of research, with examples explained
Rating:Essay Length: 499 Words / 2 PagesSubmitted: November 20, 2009 -
Marketing Audit Approach
Schering-Plough Corporation is a global pharmaceutical company which manufactures and markets prescription, consumer and animal health products worldwide. The company operates in the US, Europe, Canada, Latin America and Asia. Schering Plough’s net sales in 2005 were $9.5 billion, an increase of $1.2 billion, or 15%, over the 2004 period. In 2005, six of the company’s top 10 products achieved double-digit sales growth. Schering achieved huge success during 2005, with other products targeted to primary
Rating:Essay Length: 448 Words / 2 PagesSubmitted: January 3, 2010 -
Marketing Audit Approach
Marketing Audit Approach Sushil Kumar July 17, 2006 Marketing Audit Approach “A marketing audit is a comprehensive, systematic examination of a company’s marketing organization, strategies, tactics, objectives, and activities. A marketing audit enables senior management to discover the organization’s strengths and weaknesses in relation to opportunities and threats it faces in the marketplace, and pinpoint more effective uses for the available marketing resources” (Willson, 2003). “Half the money you spend on marketing is wasted. The
Rating:Essay Length: 2,211 Words / 9 PagesSubmitted: January 12, 2010 -
Marketing Audit Approach - Ikea
Marketing Audit Approach - IKEA Marketing Audit Overview “What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change” ( John, Alexander, & Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only
Rating:Essay Length: 1,475 Words / 6 PagesSubmitted: March 6, 2010 -
Marketing Audit for Boeing
History of the 787 Dreamliner * Started assembly in 2006. * Designed due to declining air travel after the attacks on September 11, 2001. * Increase fuel costs The 787’s Features The 787’s Features The 787’s Production Process Boeings new streamlined production process. The Macroenvironment * Global population growth in developing countries. * Increase in average life expectancy in western civilization. * Increase of disposable income in developing countries. The Macroenvironment * World Trade Organization
Rating:Essay Length: 421 Words / 2 PagesSubmitted: April 10, 2010