Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 10,021 - 10,050
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Marketing Research and Marketing Activities
Marketing Research and Marketing Activities Of Walkers Introduction The business that I have chosen to write about in this Assignment is Walkers potato chips. Walkers were first thought of in 1948 during the Second World War by a man called Henry Walker, who was a butcher and also owned a butcher shop. As meat was put on rations during that time Mr Walkers’ shop was sold out of meat every day in the early morning,
Rating:Essay Length: 592 Words / 3 PagesSubmitted: May 8, 2010 -
Marketing Research for Cell Phones-A Survey
Hi, my name is ____________. I am conducting a survey for a Marketing Research class pertaining to cell phones and I was wondering if I could use a moment of your time to answer 10 quick questions? 1. Do you currently own a cell phone? Yes No (if no Thank them for their time and don’t have them complete the survey). 2. Do you personally pay for your cell phone service? Yes No 3.
Rating:Essay Length: 396 Words / 2 PagesSubmitted: January 7, 2010 -
Marketing Research Paper
Running head: MARKETING RESEARCH PAPER Marketing Research Paper Tim Smith University of Phoenix Marketing MKT/421 Prof. Vergil Stewart II March 13, 2008 Marketing Research Paper “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (, ). This paper will justify the importance of marketing research
Rating:Essay Length: 1,018 Words / 5 PagesSubmitted: January 23, 2010 -
Marketing Research Planning for Decision Making -An Example Agency Brief a the Agency’s Proposal
Research Planning for Decision Making February 2006 Research brief to examine customer attitudes towards the activities and performance of Halifax/Bank of Scotland Personal Banking sales colleagues Introduction to the brief You are invited to put forward a proposal to undertake a marketing research brief to examine customer attitudes towards the activities and performance of the Halifax/Bank of Scotland (‘HBOS’) Personal Banking (‘Banking’) mass market sales force. Introduction to HBOS and Banking HBOS, part of HBOS
Rating:Essay Length: 4,142 Words / 17 PagesSubmitted: May 26, 2010 -
Marketing Research Proposal
RESEARCH DESIGN: The propose research will have three different methods of data collection: Qualitative 1. Observation Studies: With this method we will identify shopping patterns of jewllery and consumer behaviour. (Preferences, motivations, attitudes) 2. Focus Groups: The objective is to gather information that helps to identify the right target that appeal to the Colombian jewellery in Australia and also identify the attitude towards the jewllery (likes, dislikes and price) Quantitative 3. Survey: The objective is
Rating:Essay Length: 1,044 Words / 5 PagesSubmitted: May 18, 2010 -
Marketing Research Proposal on Baja Fresh
Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out
Rating:Essay Length: 378 Words / 2 PagesSubmitted: March 15, 2010 -
Marketing Research Report on a Multiplex
TABLE OF CONTENTS Introduction Pg 3 Establishment of a Catchment Area Pg 5 Expected Pattern of Usage Pg 7 Research Process Pg 8 Questionnaire (primary data collection) Pg 11 Limitations of the Research Process Pg 14 Competitor Analysis Pg 15 Fee Structure Pg 16 Conclusion Pg 18 Bibliography Pg 19 INTRODUCTION: Canterbury: Canterbury can justifiably be said to be one of the most famous cities in all of Kent. Though geographically its size should
Rating:Essay Length: 1,678 Words / 7 PagesSubmitted: March 14, 2010 -
Marketing Research: Kudler Fine Foods
Marketing Research: Kudler Fine Foods Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer’s satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction. The Importance
Rating:Essay Length: 538 Words / 3 PagesSubmitted: March 24, 2010 -
Marketing Retail Management Notes
MKT 307 Wednesday, January 16, 2008 Retail can occur in more than just a store… (i.e., Doctor’s Office, Hair Salon, etc.) As long as there is a monetary transaction; can be tangible or IN-tangible What is RETAILING? RETAILING is a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A RETAILER is a business that sells products and/or services to consumers por personal
Rating:Essay Length: 319 Words / 2 PagesSubmitted: May 24, 2010 -
Marketing Sample
B. 4.0 Market Analysis Summary [back to top] Our market includes millions of people in this country and others who deal with Tasks X, Y, and Z. We find them in home offices and small offices everywhere, plus business schools and professional offices. The trends only favor our business with growing needs for people performing these tasks. According to research published last year by [source omitted], the market for [product area] is worth an estimated
Rating:Essay Length: 2,471 Words / 10 PagesSubmitted: May 14, 2010 -
Marketing Spotlight - Accenture
Running head: Marketing Spotlight - Accenture Marketing Spotlight - Accenture What have been the key success factors for Accenture? One large success factor for Accenture has been its timing. “Accenture started life as the consulting arm of accounting firm Arthur Anderson…In 1989, Anderson Consulting separated from Arthur Anderson in order to position itself against its IT services competitors” (Keller & Kotler, 1994/2006, 366). Accenture was able to take advantage of its large parent company and
Rating:Essay Length: 1,273 Words / 6 PagesSubmitted: April 28, 2010 -
Marketing Strategies
The product I chosen is the Violin that is available in the USA. The country I choose to market my violins is Germany. Why choose Germany to market violins? Because Germany has a powerful economy, has a long period of growth rate, aging population is growing bigger every day, the restructuring and growing capital markets are setting the foundations that help meet long term challenges. (The world fact book, 2007) The marketing mix has four
Rating:Essay Length: 821 Words / 4 PagesSubmitted: May 21, 2010 -
Marketing Strategies for Bmw - Paper Covers Current Marketing Strategies & Future Marketing Strategies
Marketing Strategies for BMW Paper covers Current Marketing Strategies & Future Marketing Strategies [08/02/07] Dharmesh BMW Group, headquartered in Munich, Germany, is one of the most successful multi brand premium automobile manufacturers in the world. The company manufactures, distributes and sells passenger cars (including Sedans, Coupes, and Convertibles etc) and motorcycles. BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. BMW is the parent company of the Mini and Rolls-Royce car brands, and,
Rating:Essay Length: 1,521 Words / 7 PagesSubmitted: April 20, 2010 -
Marketing Strategies in the Competition Between Branded and Generic Antibiotics
MARKETING STRATEGIES IN THE COMPETITION BETWEEN BRANDED AND GENERIC ANTIBIOTICS Clamoxyl in 1996 We are in France in October 1996. Sales of Clamoxyl have dropped by 30 % in three months since the CNAM has sent a letter to urge doctors to prescribe generic drugs instead of the more expensive (but therapeutically equivalent) branded drugs in order to reduce the deficit of the social security system. As the Marketing Director of SmithKline Beecham Laboratories (SB),
Rating:Essay Length: 2,382 Words / 10 PagesSubmitted: March 14, 2010 -
Marketing Stratégique
Marketing Stratégique Combinaison cohérente de différents moyens/actions pour atteindre les objectifs fixés L’analyse est la 1ere compétence à développer en marketing stratégique, à partir d’infos recueillis, évoluer les performances de l’entreprise et de la marque dans son environnement et poser un diagnostic. Analyse externe : Facteurs clés de succès du marché à identifier, ce qui crée de la valeur sur le marché Analyse interne : Capacité stratégique de l’entreprise : A partir de ce que
Rating:Essay Length: 9,600 Words / 39 PagesSubmitted: September 15, 2014 -
Marketing Strategy
New Era Caps Marketing Plan There are four factors involved in developing a successful Marketing Strategy: Product, Pricing, Place, and Promotion. I will explain how using these 4 factors will lead to the success of selling my product. Product: The product line will include styles for all people, including men, women, and children. It will not stop there. New Era will manufacture caps for the urban customer, meaning those living in or near the city.
Rating:Essay Length: 341 Words / 2 PagesSubmitted: November 26, 2009 -
Marketing Strategy
Table of Contents Introduction………………………………………………………………………………….2 Defining Marketing Research……………………………………………………………….3 The Definition of Customer Relations………………………………………………………3 Role of Marketing Research in Managing Customer Relations…………………………….4 Methods of Marketing Research in Managing Customer Relations………………………...4 Defining Market Planning…………………………………………………………………...6 Building a Market Plan for a Market Oriented Business……………………………………6 Defining a Market Oriented Business……………………………………………………….8 The Role of Marketing Planning for a Marketing Oriented Business……………………….9 Conclusion…………………………………………………………………………………..12 Appendix…………………………………………………………………………………….13 Introduction Marketing Research plays a significant role in managing customer relations within a firm. In order to signify
Rating:Essay Length: 2,564 Words / 11 PagesSubmitted: December 9, 2009 -
Marketing Strategy
Weight? I’m on Atkins Target market: people who want to lose weight Positioning of Atkins: offers a motto what target consumers desire for losing weight. He says” By reducing carbohydrates, our body begins to burn fats and eventually you begin to lose weight”. Atkins’ competition in this market is between some businesses that also encourage different strategies for losing weight such as diet pill and prescription sellers. In this case study, there were also some
Rating:Essay Length: 464 Words / 2 PagesSubmitted: December 21, 2009 -
Marketing Strategy
1 Analyse the role of marketing in the success of Samsung up to the time that the case was written. Samsung, the Korean based electronics brand, has boosted its profile and being listed as 21st valuable brands in the world (Zook, 2007).To become the world leading brand in electronic and digital industry, Samsung focused on using many strategies and understanding the role of marketing in their field of business to share its market with giant
Rating:Essay Length: 325 Words / 2 PagesSubmitted: February 6, 2010 -
Marketing Strategy
Marketing Paper This paper will explain the how marketing differs on a B2C site compared to a B2B site. The importance to a successful marketing strategy is a grasp of the customers and their needs, and the ability to satisfy the customers' needs better than the competition can help build and maintain customer loyalty and increase sales. However, both customer needs and the business environment in which the business operates are rapidly changing. The marketing
Rating:Essay Length: 805 Words / 4 PagesSubmitted: April 27, 2010 -
Marketing Strategy
Strategy 1 Running Head: STRATEGY Strategy Strategy 2 Positioning for substantial competitive advantage is focusing on the use of resource-based strategic perspective. Through the development of company resources and capabilities, a company’s goal is to create value for the consumer. In the modern, global economy, intellectual capital has become a point of focus. Companies have realized that knowledge , and expertise are resources as well, focusing on acquiring the right workforce has been made a
Rating:Essay Length: 567 Words / 3 PagesSubmitted: May 26, 2010 -
Marketing Strategy and Ecommerce
Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the
Rating:Essay Length: 4,476 Words / 18 PagesSubmitted: May 31, 2010 -
Marketing Strategy Class
Hewlett-Packard Company, officiellement abrégée en HP, est une entreprise d'informatique et d'électronique multinationale américaine. Elle fait partie des 40 plus grosses entreprises du monde. Ses principaux produits sont les imprimantes et périphériques, les ordinateurs de toutes tailles (de poche, portables, de bureau ainsi que les serveurs) et les services aux entreprises. La société a son siège à Palo Alto dans la Silicon Valley en Californie. Son chiffre d'affaires annuel est de 118 milliards USD en
Rating:Essay Length: 425 Words / 2 PagesSubmitted: April 28, 2011 -
Marketing Strategy for Motorola
ABSTRACT In today’s globally competitive world customers expect more, have more choices and they need the best for the amount they spend. So, marketing strategic plan has become so important in this aspect. In this report I have discussed about Motorola and suggested strategic frame work that they could have to implement to have competitive advantage in the market. Table of Contents Abstract 1 Table of Contents 2 1. Introduction 3 1.1 Global phone market
Rating:Essay Length: 2,371 Words / 10 PagesSubmitted: December 17, 2009 -
Marketing Strategy for Startups
Marketing Strategy for Startups C:\Users\nosherwan\Desktop\IICIE Images\Original logo.2.png Product IICIE offer the opportunity to Startups for their products and services to grow their sales and profits. IICIE and Startups both work together in the area of boosting innovation and entrepreneurship strategy in bigger prospective. In addition, increase knowledge in innovation and entrepreneurship through IICIE platform startups are capturing the global market in an instant manner. Price Startups registrations include the affordable price offering which influence the
Rating:Essay Length: 407 Words / 2 PagesSubmitted: May 4, 2015 -
Marketing Strategy in E-Commerce
MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor
Rating:Essay Length: 4,480 Words / 18 PagesSubmitted: March 11, 2009 -
Marketing Strategy in Ecommece
Marketin Strategy In E-Commerce • Browse essays using search option • Access free essay links resource page • Need help with paper writing services? • Bookmark our site for future reference Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations
Rating:Essay Length: 4,506 Words / 19 PagesSubmitted: November 25, 2009 -
Marketing Strategy Tender Care Diaper
Analysis of case study Tender care diaper Suggested Strategy-Diaper Rash Strategy Break even analysis of the three strategy Diaper Rash strategy 1 No of Doctor and Nurses in USA 400,000 2 No of Doctor and Nurses in California 11%*400000 44000 3 Mailing List($60/1000) 2640 4 Cost to print and mail a broucher cover letter and post card($250/1000) 11000 5 Sample Diaper $400/1000 17600 6 Demonstration Cost $6 Per 2.5 doctor 105600 7 Convention and advertisement
Rating:Essay Length: 1,049 Words / 5 PagesSubmitted: May 20, 2010 -
Marketing Systems
Abstract The landscape of marketing has changed in so many ways since the birth of new technology. It has changed the way companies compete for consumer’s business. Big retailers such as Wal-Mart, Kroger, and Target constantly analyze their marketing strategies to keep customers coming back to their stores. Whether it is promoting “low prices” or “designer clothing at affordable prices,” they must continually analyze their marketing strategies to make sure they are meeting customer’s demand
Rating:Essay Length: 763 Words / 4 PagesSubmitted: March 9, 2010 -
Marketing Test
Ch 5 Consumer behavior- Processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services. 5 Steps to decision process- need recognition, information search, evaluation of alternative, purchase, post purchase behavior. Need recog- result of an imbalance between actual and desired states. External stimuli is a pic, internal stimuli is a past experience, good or bad. Recognition of unfulfilled wants- when a product isn’t performing properly,
Rating:Essay Length: 1,563 Words / 7 PagesSubmitted: May 17, 2010