Marketing Case Study Essays and Term Papers
3,489 Essays on Marketing Case Study. Documents 276 - 300 (showing first 1,000 results)
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Krispy Kreme Case Study
Samsung Electronics Company Limited has been cranking up new product development process to develop and launch hundreds of innovations based on the latest technology and beating competitors to the marketplace. They produce premium priced, feature-jammed goods and have been a strong rival for Sony, Nokia, and Panasonic. They target their products towards affluent households with high annual incomes. Samsung’s products include TVs, cell phones, digital music players, personal digital assistants (PDAs), DVD players, camcorders, camera
Rating:Essay Length: 2,386 Words / 10 PagesSubmitted: December 24, 2009 -
Walmart Corp Case Study
Executive Summary The purpose of this report is to give analytical view of current and future strategy to all interested sectors of society such as family, government, and mainly to the Wal-Mart corporation in order to identify the causes and the effects of possible future profit failure and to give recommendations to reduce it. Research for this report included a review of current literature and information’s from various internet sources and articles. Wal-Mart is the
Rating:Essay Length: 2,733 Words / 11 PagesSubmitted: December 24, 2009 -
Roe V. Wade - Case Study
Roe v. Wade was a United States Supreme Court case that determined that laws against abortion violate the constitutional right to privacy. The decision overturned all state laws that banned or restricted abortion. (About.com) This case is one of the most controversial decisions in US Supreme Court History, it also became one of the most politically significant Supreme Court decisions in history, reshaping national politics, dividing the nation into "pro-choice" and “pro-life" camps, and inspiring
Rating:Essay Length: 2,400 Words / 10 PagesSubmitted: December 24, 2009 -
Farmer Jack Case Study
Case Study - Farmer Jack Markets Farmer Jack is a grocery chain that has deep roots in the Detroit area and deep problems today. Their history dates back to around 1966 and even before then, under the direction of Borman’s Inc. This causes one of Farmer Jack’s problems today because new competition has been fierce over the last 15 years. Grocery and mega stores like Kroger, Meijer, and Wal-Mart have been taking away a lot
Rating:Essay Length: 610 Words / 3 PagesSubmitted: December 25, 2009 -
Dell Case Study
Since its inception, Dell has dug its heels into the PC market as a company that has been able to weather the IT bubble burst, and been able to vary itself and its strategies to keep itself afloat without compromising its integrity and brand equity as a company that provides quality solutions at a reasonable cost. As a company, especially in the US market, Dell has been successful utilizing three main components in their strategy:
Rating:Essay Length: 628 Words / 3 PagesSubmitted: December 26, 2009 -
Euro Disney Case Study
Case Analysis # 1 EuroDisney- Disney Land Paris 1. What factors lead to EuroDisney’s poor performance during its first year of operation? EuroDisney had a disastrous first year in Paris, France. There were many reasons that contributed to the horrible start. I am going to discuss six reasons why I think EuroDisney had such a hard time adjusting in Europe. 1. It was cheaper for European families to travel to Disney World in Orlando, FL.
Rating:Essay Length: 3,371 Words / 14 PagesSubmitted: December 26, 2009 -
An Analysis of the Moyo Case Study
Strategic Principles Individual Project AN ANALYSIS OF THE MOYO CASE STUDY Introduction: Yu (2004, p. 300) state international hospitality corporations develop strategic marketing guides for expansion in foreign countries. Strategic marketing takes a global and long term view in planning objectives for overseas operations. Environmental scanning is used by hospitality firms to seek information about threat, opportunities, macro environment analysis, micro environment analysis and industry analysis. The critical aspect of strategic principles is identifying gaps
Rating:Essay Length: 3,648 Words / 15 PagesSubmitted: December 27, 2009 -
Case Study: London Ambulance Service Fiasco
Problem Definition In October of 1992, the new computer aided dispatch system of the London Ambulance Service (LASCAD) failed to meet the demands of use and brought their operations to a standstill. Dispatchers could no longer locate ambulances, multiple ambulances showed up for the same calls, errors built up in the queue slowing the system down further, and callers became frustrated as the hours went by with no ambulance showing up (London Ambulance Service Unofficial,
Rating:Essay Length: 1,090 Words / 5 PagesSubmitted: December 27, 2009 -
Walmart Case Study
Wal-mart is currently the world’s largest company. It has seen continuous growth and financial success since it was founded in 1962. Today it is living off of a previous reputation of solid ethical business practices that are no longer being exercised. Sam Walton, the founder of Wal-mart, was considered to be “freakishly cheap… Cost-cutting was an obsession in the Wal-mart culture… on business trips, everyone, including the boss, flew coach, and hotel rooms were always
Rating:Essay Length: 1,716 Words / 7 PagesSubmitted: December 27, 2009 -
Tylenol Product Contamination Case Study
Tylenol Product Contamination case study “The risks and rewards to organizations of openness are illustrated by recent cases of crisis management run amuck and done well by highly visible corporations. In the 1980’s, Johnson and Johnson created the case study benchmark for crisis management with its handling of the Tylenol product contamination issue. Highly visible leadership and wide-open communication allowed the company to quickly rebuild customer trust in the Tylenol brand” (Patrick F. Bassett) Long-Term
Rating:Essay Length: 563 Words / 3 PagesSubmitted: December 28, 2009 -
Sony Case Study
Executive Summery Sony's current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing should achieve better
Rating:Essay Length: 3,068 Words / 13 PagesSubmitted: December 28, 2009 -
Case Study on New England Fisheries
Abstract The 1800’s the George’s Banks off the coast of New England was very generous to the fisherman who fished the sea for a living. There was a balance between what the fisherman took and what the sea could provide. By the mid-1900 that balances began greatly to shift. Technology developed during the 1950s allowed fishermen to take in much more fish than previous years. Through continued over fishing and lack of controls in place
Rating:Essay Length: 1,371 Words / 6 PagesSubmitted: December 29, 2009 -
A Case Study on Rape Victims
STo Report or Not to Report, That is the Question: a Case Study on Rape Victims Introduction Concerning philosophies of morality, rape is no doubt abhorred. However, what is debatable is whether or not it is one’s duty to ensure that a rape is reported. In a particular case, one hotline operator finds herself in a dilemma that challenges her duties as a licensed social worker, with the obligation of ensuring that victims report their
Rating:Essay Length: 4,145 Words / 17 PagesSubmitted: December 29, 2009 -
Apple Corporation Inc. Case Study
I. Introduction. This external analysis of Apple Corporation uses an amalgam of Porter’s Five Forces, complementors, and elements of a PEST analysis to examine the threat levels in Apple’s market environment. Even though the analytical scheme is an amalgam of the various models, certain items are broken out for special attention below. First, in order to obtain an appreciation of that macroenvironment, an overview of Apple is offered. Apple is really involved in two businesses:
Rating:Essay Length: 8,591 Words / 35 PagesSubmitted: December 30, 2009 -
Owens Corning Case Study
Owens-Corning Case Study Table of contents 1. Case Study Questions........................................................................................................... 1 2. Owens-Corning's Enterprise System Struggle......................................................................1 1. Case Study Questions Read the Owens-Corning Case Study and then consider the following questions: 1. Describe the problems Owens-Corning had with its information systems prior to installing its enterprise system. What management, organization, and technology factors were responsible for those problems? 2. What management, organization, and technology problems did Owens-Corning face in putting their enterprise system into effect?
Rating:Essay Length: 1,711 Words / 7 PagesSubmitted: December 30, 2009 -
Krispy Kreme Case Study
Krispy Kreme SCOPE The scope of this report is to analyze Krispy Kreme Dounghnuts’ (KKD) financial statements, supported exhibits, and business plan to evaluate the impact of earnings analysis announcements on the stock price for 2003-2004. KRISPY KREME’S COMPANY BACKGROUND In 1937, KKD began as a single doughnut shop in North Carolina, selling doughnuts wholesale to supermarkets. The popularity of the product not only caused KKD to become a factory-like retail store but also led
Rating:Essay Length: 2,607 Words / 11 PagesSubmitted: December 30, 2009 -
Case Study
Organizations can be compared to a computer. A computer consist of many parts that are responsible for the operation of the entire system. Like a computer, an organization consist of different departments that are responsible for certain jobs. Members that make up the organization are responsible for certain roles like communication with others, and working with others to make sure that the company is running smoothly. In this paper, I will talk about communication, dress
Rating:Essay Length: 1,004 Words / 5 PagesSubmitted: December 30, 2009 -
Let It Pour Case Study
Introduction Faith Community Hospital has a main mission and that is to "promote the health and well-being of the people in the [community]." Faith Community Hospital has developed some major concerns regarding communication, ethics, and organization. While there are some problems and symptoms at the hospital, everyone involved seems to form a commonality geared towards the purpose, values, and success of the hospital. This presentation will reflect the definition of the problems, which the hospital
Rating:Essay Length: 288 Words / 2 PagesSubmitted: December 30, 2009 -
Case Study (including Swot) Southwest Airlines
HISTORY Southwest Airlines was originally founded as Air Southwest Company in 1967 by Rollin W. King and Herbert D. Kelleher. The company incorporated as Southwest Airlines in Texas, and began customer service on June 18, 1971. The airline was started with a simple idea: if you get your passengers to their destination when they want to get there, on time, at the lowest possible fares, and make sure they have a good time doing it,
Rating:Essay Length: 1,809 Words / 8 PagesSubmitted: December 31, 2009 -
Krispy Kreme Case Study
To: Stephan Cooper, CEO of Krispy Kreme Doughnuts From: Naylon Consulting Inc. Date: April 8, 2008 Overview Naylon Consulting Inc. has been hired by Mr. Stephan Cooper to conduct an extensive overview of the company an assist in probing the business model and strategy of Krispy Kreme Doughnuts. In this assessment, we have conducted a SWOT analysis, views pros and cons of the current strategic plan, conducted a brief overview of the financial reports, and
Rating:Essay Length: 1,586 Words / 7 PagesSubmitted: December 31, 2009 -
Critical Thinking Case Study: Let It Pour
The case study of the Faith Community Hospital presented several issues that are affecting the success of the hospital. The nonprofit organization has developed a negative rapport with its community, patients, and stakeholders. According to the Chief Executive Officer, the staff’s misinterpretation of the company’s mission statement is one of the primary reasons the hospital is experiencing problems. Other issues that have a negative impact on the hospital include the actions of the staff,
Rating:Essay Length: 1,388 Words / 6 PagesSubmitted: December 31, 2009 -
Netflix Case Study
TABLE OF CONTENTS NETFLIX, INC. 1 Company Images Montage 1 INTRODUCTION 2 Purpose Statement 2 Company Profile: Netflix, Inc. 3 Industry Profile: Video Tape and Disc Rental 4 INTERNAL ENVIRONMENT ANALYSIS 8 Resources 8 Capabilities 11 Core Competencies and Distinctive Competencies 14 Value Chain Analysis 17 Weighted Competitive Strength Assessment 30 SWOT Analysis 33 REFERENCES 34 APPENDIX 36 Team Evaluation Form 37 Company Images Montage INTRODUCTION Purpose Statement The purpose of this report is
Rating:Essay Length: 7,066 Words / 29 PagesSubmitted: December 31, 2009 -
Accounting Case Study on General Mills
Accounting Case Study on General Mills General Mills, Inc. Financial Accounting Case Study Module 1: A. General Mills Consolidated Statements of Earnings: 1. The recorded sale amount of almost $8 billion is not the actual amount of cash collected. The amount of $8 billion includes cash and credit sales. 2. Sales increased each year from 2000 to 2002. The difference between the year 2000 and 2001 was a 5.35% increase (5,450-5,173/5,173 = .0535). The difference
Rating:Essay Length: 1,405 Words / 6 PagesSubmitted: December 31, 2009 -
Land Rover Case Study
During the time period of the case, consumer perception of the models in the Land Rover family is fairly muddled. Though the Range Rover is the first vehicle introduced in the U.S. and is almost $25,000 more than the Land Rover Discovery, consumers believe that the Discovery is the better vehicle. (Which is very different from its competitor, Jeep, which has very clear differentiation in consumers’ minds that follows its positioning). The change in the
Rating:Essay Length: 388 Words / 2 PagesSubmitted: December 31, 2009 -
Vidsoft Case Study
Introduction Alaji Babatunde, senior manager at VidSoft faces a potential “Crucible of leadership” as he is now placed in a position of deciding the fate of two members of his staff. If handled correctly, this could define his career as a manager. If handled incorrectly, this could prove to be his downfall. In order to resolve the current problem, Brabatunde’s options are; to grant Alex Hsu’s request to be transferred to another team that does
Rating:Essay Length: 2,345 Words / 10 PagesSubmitted: December 31, 2009