Marketing Case Study Essays and Term Papers
3,489 Essays on Marketing Case Study. Documents 351 - 375 (showing first 1,000 results)
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Boeing Case Study
Boeing Co. is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined… Headquartered in Chicago, Boeing Co. employs more than 150,000 people across the United States and in 70 countries (About Boeing). During the 1990s and early 2000s, there were many discrimination related suits filed against Boeing Co. The dominate of these were filed by female employees with the allegations that Boeing Co. systematically paid and promoted women
Rating:Essay Length: 558 Words / 3 PagesSubmitted: January 12, 2010 -
Citibank Case Study
Citibank is one of the leading banks worldwide. It is now planning to expand its credit card business to Asia Pacific area. There are surely threats in that market, but there are also excellent opportunities. In this article I will analyze the Citibank as a brand and will discuss possible solutions to the problems that might occur in the new market. Brand of Citibank: Citibank has already been in banking operation in Asia Pacific and
Rating:Essay Length: 824 Words / 4 PagesSubmitted: January 12, 2010 -
Darby Case Study
I. Problem Description The Darby Company is re-evaluating its current production and distribution system in order to determine whether it is cost-effective or if a different approach should be considered. The company produces meters that measure the consumption of electrical power. Currently, they produce these meters are two locations – El Paso, Texas and San Bernardino, California. The San Bernardino plant is newer, and therefore the technology is more effective, meaning that their cost per
Rating:Essay Length: 318 Words / 2 PagesSubmitted: January 13, 2010 -
Selecting Critical Business Processes: A Case Study
HEADNOTE Organizations often struggle with assessing the impact their critical business processes makes on their overall competitiveness. Often, critical processes that perform at acceptable levels can be enhanced to improve the competitive advantage. We present a methodology to assist managers in determining not only a critical business process through comprehensive selection criteria, but also its impact on the vision of the firm. The methodology has been tested in several organizations. One firm's results are presented
Rating:Essay Length: 537 Words / 3 PagesSubmitted: January 13, 2010 -
Coach, Inc. Case Study
Abstract Coach, Inc began operations in 1941 in New York to produce women’s handbags. It’s initial strategy focused on being the lowest cost provider by setting prices approximately 50 percent lower than more luxurious brands. This strategy was very effective until the mid-1990’s when consumer preferences began to change away from traditional leather bags (Gamble, 2007). Coach began a restructuring of its approach to sales in 1996 with the introduction of market research to determine
Rating:Essay Length: 1,048 Words / 5 PagesSubmitted: January 13, 2010 -
E-Bay Case Study
Since eBay was launched in 1995 the company has grown at an incredible rate. It is the founder of online auctioning and it has been difficult from a leadership point of view to accommodate the needs of the company and clients as development of services are being established. As a leader of this company it is important to shape the organizations goals, motivate behavior toward the achievement of those goals, and help define the organizational
Rating:Essay Length: 1,153 Words / 5 PagesSubmitted: January 13, 2010 -
Case Study Consumer Research Inc.
This case study included information on a sample of fifty credit card accounts. This information, table one, included household size, annual income, and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56, analyzing the graph there is a correlation of household size to amount
Rating:Essay Length: 1,025 Words / 5 PagesSubmitted: January 13, 2010 -
Procter & Gamble Case Study
BRIEF HISTORY Procter & Gamble was established in 1837 when candle maker William Procter and his brother-in-law, soap maker James Gamble merged their small businesses. They set up a shop in Cincinnati and nicknamed it "porkopolis" because of its dependence on swine slaughterhouses. The shop made candles and soaps from the leftover fats. By 1859, P&G had become one of the largest companies in Cincinnati, with sales of $1 million. The company introduced Ivory, a
Rating:Essay Length: 1,430 Words / 6 PagesSubmitted: January 14, 2010 -
Hydrocan - Stagreen Case Study
Summary Overview The company HydroCan is planning to launch a new type of lawn car product called “StaGreen”. They have hired a consulting group called “Stone Age Marketing Consultants” to create a marketing plan to launch there new product. They can’t decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The StaGreen is
Rating:Essay Length: 750 Words / 3 PagesSubmitted: January 14, 2010 -
Marlboro Case Study
Product Attributes: • Brand: Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Marlboro has successfully placed itself on a world market for cigarettes along with Benson, Newport and Camel. It has become one of the most emblematic logos in the cigarette world market. • Package and label: The geometric design of the red, white and black-lettered flip-top Marlboro package boosted
Rating:Essay Length: 525 Words / 3 PagesSubmitted: January 14, 2010 -
Spyware Case Study
CASE STUDY: SPYWARE Shante Bourne MIS-5147 There are many PC surveillance tools that allow a user to monitor all kinds of activity on a computer, ranging from keystroke capture, snapshots, email logging, and chat logging just to name a few. These tools are often designed for parents, businesses and similar environments, but can be easily abused if they are installed on your computer without your knowledge. Tools such as these are perfectly legal in most
Rating:Essay Length: 395 Words / 2 PagesSubmitted: January 14, 2010 -
Starbucks Case Study
#1) Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets: The controllable factors that Starbucks has encountered entering the global market are similar to those in their domestic market. These factors include product, price, place and promotion. The Starbuck's name and image connect with millions of consumers around the globe. Internally, Starbuck's is able to make adjustments to fit a county's cultural tastes and expectations regarding their product, it's price,
Rating:Essay Length: 1,561 Words / 7 PagesSubmitted: January 14, 2010 -
Career Change Case Study
Community and Family Studies- Assessment Case study- A career change 1. List Anthony’s primary and secondary needs: Primary: food, shelter, clothing, water, money. Secondary: support, safety, respect, happiness, security. 2. Describe how work, for Anthony, meets the needs outlined in Maslow’s hierarchy of needs: a) Physiological needs: Work provides money for physiological needs such as food, shelter, water, and clothing. b) Safety and security: Anthony’s wok provides a safe and secure environment, also financial and
Rating:Essay Length: 656 Words / 3 PagesSubmitted: January 15, 2010 -
Drawing on Appropriate Theory & Examples (i.E. Published Research, Case Studies and Personal Examples) Discuss the Extent to Which Managers Can Influence the Culture of an Organisation?
Culture is a term that is used in workplaces discussions but it is taken for granted that we understand what it means. In their publication In Search of Excellence, Peters and Waterman (1982) drew a lot of attention to the importance of culture to achieve high levels of organisational effectiveness. They made use of over 100 years of theory and research in cultural anthropology and folklore studies to inspire and legitimise their efforts. This generated
Rating:Essay Length: 2,887 Words / 12 PagesSubmitted: January 16, 2010 -
Maria Elena Case Study
MARIA ELENA Case Study 1 a. Summary of the case: Maria Elena works as a cleaner in your home You find her quite pleasant but of late she seems to be restless so you decide to find out the reason for it and you are shocked Her story in short goes this way .Maria Elena is an illegal immigrant who lives in San Jose with her husband and 2 children in a run down apartment
Rating:Essay Length: 1,512 Words / 7 PagesSubmitted: January 16, 2010 -
Apple Case Study
Executive Summary Apple Computers has maintained an image synonymous with stunning modern design, appealing usability and durable functionality. As the present trend is shifting away from the dated look of technology of the past, and moves towards a sleek fashionable design, the consumer is becoming more tech savvy and more conscious of their physical appearance. As a result, Apple’s appeal has grown greater in recent years. A leader is design and functionality, Apple can take
Rating:Essay Length: 3,162 Words / 13 PagesSubmitted: January 17, 2010 -
Stroke Rehabilitation - a Student Nurses Case Study.
Topic: Stroke Rehabilitation The aim of this assignment is to introduce the author (student) to the multifaceted role of rehabilitation, which affects most patients at some time in their treatment and to facilitate their awareness and understanding of the role of nurses within the team. The principles of rehabilitation will be approached through consideration of patient needs. The author will use the Rooper, N.Logan and Tierney model of nursing (2000) for daily activities of
Rating:Essay Length: 884 Words / 4 PagesSubmitted: January 17, 2010 -
Case Study - Constitution
It is February 1787, a very chilly afternoon in Mount Vernon, Virginia. George Washington was outside his cabin chopping cherry trees with his hatchet, as a hobby. He took the wood and cherries home to his wife and two adopted kids. Sadly, he couldn’t fully enjoy the cherries as any person would because he had dentures. His dentures weren’t made of wood, as the popular rumor believed. They were instead more uncomfortable than wood. They
Rating:Essay Length: 1,122 Words / 5 PagesSubmitted: January 17, 2010 -
Case Study: Sauve
The shampoo market was a $1.2 billion industry that was at a maturity point in its life cycle. Unit sales within the industry had only been growing at a compound rate of 2% since 1978. Market share was extremely valuable; 1 point market share was worth roughly $10 million in sales and produced 40% gross margins. The Suave brand, a product under the largest division of Helen Curtis Industries, was “at a watershed”, thought Bob
Rating:Essay Length: 360 Words / 2 PagesSubmitted: January 17, 2010 -
Qantas, a Case Study of Restructuring Program
QANTAS, A Case Study of Restructuring Program Accounting For Decision Making, Meysam Safari October 2007 QUEENSLAND AND NORTHERN TERRITORY AERIAL SERVICES LIMITED (THE QANTAS GROUP) Table of contents: • Introduction .…………………………………………………… ……………… 5 • A review of Qantas’ Business Segments ...………………………… 20 • Reasons of restructuring in Qantas .………………………………… 34 • Organizational Structure ……………………………………………… 36 • Qantas Performance over time …………………....................... 39 • GLOSSARY ……………………………………………………………………… 45 Introduction The Qantas story is inextricably linked with the
Rating:Essay Length: 3,039 Words / 13 PagesSubmitted: January 17, 2010 -
Amazon.Com Case Study
Strategic Management The main area we will look at is Amazons strategic management capabilities, we will look at the External factors that have influenced Amazons stratgey and the Opportunities and Threats this industru poses. We will also look at the strengths and weakenesses that Amazon have to address these threats and take advantage of the opportunites presented to them Firstly it is necessary to conduct an external analysis of the environmnet that may have influenced
Rating:Essay Length: 301 Words / 2 PagesSubmitted: January 18, 2010 -
Case Study on Schwinn in 2008
I. Introduction It is said that the earliest bicycle is the one that was invented by Baron Karl von Drais, in 1916, which he rode while collecting taxes from his tenants. This bicycle is said to have been a pushbike, which is powered by the rider, who pushes his feet against the ground. This idea evolved into a series of different models, each with increased improvements, to what we know today as the bicycle. Leading
Rating:Essay Length: 1,221 Words / 5 PagesSubmitted: January 19, 2010 -
Case Study: Health Care Industry (eli Lilly and Company)
CASE STUDY: HEALTH CARE INDUSTRY (ELI LILLY AND COMPANY) Introduction: Following on his experience of medicines used in the Civil War, Colonel Eli Lilly, a Union Officer and a pharmacist, started a small pharmaceutical company in Indianapolis, Indiana, USA with the aim of producing high quality prescription drugs. After Colonel Lilly's death, his son Josiah K. Lilly Sr., and eventually his two grandsons, Eli Lilly and Josiah K. Lilly Jr., each served as president of
Rating:Essay Length: 1,665 Words / 7 PagesSubmitted: January 19, 2010 -
McDonald’s Case Study
Since its founding in 1948, McDonald’s has grown from a small restaurant in California into one of the most recognized brands in the world with a chain of outlets that spans the globe. For over 50 years, McDonald’s defined the fast food industry while indelibly etching its golden arches logo on the face of both American and global culture through such icons as character Ronald McDonald and the Big Mac sandwich. Millions of people started
Rating:Essay Length: 974 Words / 4 PagesSubmitted: January 19, 2010 -
Viruses, Trojan Horses and Worms Can Be the Cause of Damage to a Computer System – Are People Who Generate Them Breaking the Law? Use Examples or Case Studies from the Press or Text Books to Explain Your Answer
Introduction: First of all we would like to know what exactly are virus, Trojan horse and worms. Viruses, worms, and Trojans are malicious programs which enter to your computer without your permission and knowing that can cause damage, information losses, privacies leak to your computer .They can also slow down the Internet connections, and they might even use your computer to spread themselves to your friends, family, co-workers, and the rest of the internet. The
Rating:Essay Length: 1,046 Words / 5 PagesSubmitted: January 19, 2010