Marketing Case Study Essays and Term Papers
3,489 Essays on Marketing Case Study. Documents 326 - 350 (showing first 1,000 results)
-
Abc, Inc. Case Study
Introduction Mr. Carl Robins, who is a new campus recruiter for ABC, Inc., fell short on planning and execution of the new employee orientation. His lack of planning and execution could imply that either Carl is not fully qualified, or ABC, Inc. does not have a very solid mentoring program. Being a new employee of only six months, Carl’s supervisor/manager should have been monitoring Carl’s planning of the new employee’s orientation and offer assistance if
Rating:Essay Length: 772 Words / 4 PagesSubmitted: January 5, 2010 -
United Parcel Service (ups) Case Study
UPS Strike In early August of 1997 the United Parcel Service (UPS) had a predicament on its hands, a teamsters strike. UPS, the world’s largest package distribution company was coming off a year [1996] in which they reported sales of $22.4 billion. UPS Employed ,000 management and non-union employees compared with 185,000 teamsters who are part of the AFL-CIO that were going on strike. The teamsters rejected a contract extension offer from the company
Rating:Essay Length: 1,900 Words / 8 PagesSubmitted: January 5, 2010 -
Historical Research Paper: Oil Spill Case Studies Burmah Agate
Burmah Agate 1979 For my historical research paper I decided to write about a spill called "Burmah Agate". It all began in the quiet morning of November 1, 1979. The Burmah Agate and the Mimosa collided at the entrance to the Galveston Harbor. The affects were absolutely devastating. The Mimosa struck the Burmah Agate on its starboard side, tearing an 8 by 15 foot hole in the hull. Before anyone could even comprehend what had
Rating:Essay Length: 2,485 Words / 10 PagesSubmitted: January 6, 2010 -
Citibank Case Study
1. Are the items assessed in the performance scorecard fair? Do they fit Citibank’s stated goals & culture? Should measures that have “hard” data be treated differently from those that are more subjective? Why or why not? Are the items assessed in the performance scorecard fair? YES, they include important factors to the bank that should be understood by the professional managers and if they know the rules in advance then it is fair. Particularly
Rating:Essay Length: 1,034 Words / 5 PagesSubmitted: January 6, 2010 -
Southwest Airlines Case Study
Situation Analysis Since day one, Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas, Southwest implemented a low cost, low fare, no frills strategy that proved successful. As they have grown, more plans have been put into practice, such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful, as Southwest is the only airline to
Rating:Essay Length: 419 Words / 2 PagesSubmitted: January 7, 2010 -
Sportswear Case Study
Sportswear Case Study Memorandum From: ABC To: XYZ Ltd Subject: Sportswear Case Study Date: October 21, 2007 Introduction The Apparel industry had the high growth in the 1980’s and later in nineties there were many players in the industry which increased the competition. Sportswear Company performs the assembly operations and supplies to the apparel manufacturers. Profits and sales revenue of the company are very high even after facing the recession in the economy. Later it
Rating:Essay Length: 803 Words / 4 PagesSubmitted: January 7, 2010 -
Daimler Crysler Case Study
DaimlerChrysler B BUS 300 March 05, 2006 Table of Contents TOC o "1-3" h z u HYPERLINK l "_Toc130024939" Introduction PAGEREF _Toc130024939 h 3 HYPERLINK l "_Toc130024940" Organizational Size, Life-cycle and Control PAGEREF _Toc130024940 h 3 HYPERLINK l "_Toc130024941" Organizational Structure PAGEREF _Toc130024941 h 7 HYPERLINK l "_Toc130024942" Cross-functional teams PAGEREF _Toc130024942 h 9 HYPERLINK l "_Toc130024943" Recent Product Innovations PAGEREF _Toc130024943 h 10 HYPERLINK l "_Toc130024944" Innovation Process PAGEREF _Toc130024944 h 11 HYPERLINK l
Rating:Essay Length: 3,550 Words / 15 PagesSubmitted: January 7, 2010 -
White Castle Case Study
Running Head: WHITE CASTLE CASE STUDY White Castle Case Study Team B MKT 551/Marketing Management University of Phoenix (Online) Bill Copeland December 04, 2006 White Castle Case Study “More than 80 years. More than 380 restaurants. More than 500,000,000 burgers sold last year alone” (White Castle, About Us). This is White Castle’s mantra. Does this mantra mean that White Castle needs no marketing strategies? Of course not. Every company needs marketing strategies, no matter how
Rating:Essay Length: 3,152 Words / 13 PagesSubmitted: January 7, 2010 -
Paul Cronan Case Study
Paul Cronan Case This case involves a corporate response to AIDS in the workplace. The return to work of Paul Cronan, a person with AIDS, after a much publicized law suit, led to a walkout of his coworkers. This case documents the circumstances which preceded the work stoppage. Analyzing this case from Paul Cronan's supervisors point of view there are three main ethical issues to be considered: duty to protect the interests of the company,
Rating:Essay Length: 2,642 Words / 11 PagesSubmitted: January 8, 2010 -
Frito-Lays Inc Case Study
Frito-Lay Inc. has a very profitable dip product line. This is not only a great deal now, but also has shown tremendous sales growth over the past few years. In 1981 their sales reached 30 million dollars, with the sales figures almost tripling by 1985, reaching 87 million dollars. However, this success brings the corporation into a very unique situation as well as bringing up a very good question of “how to develop this further?”
Rating:Essay Length: 2,585 Words / 11 PagesSubmitted: January 8, 2010 -
Royal Caribbean Case Study
Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational
Rating:Essay Length: 1,041 Words / 5 PagesSubmitted: January 9, 2010 -
Tata Motors’ Acquisition of Daewoo - Case Study
Introduction: Over the past three to four years, overseas acquisitions by Indian firms have increased in terms of number and average deal size. According to UBS Investment Research Report 2007, they believe this is a consequence of Indian corporate' strong balance sheets and rising global ambitions. In this essay I am going to use a specific acquisition example based on the article named “Tata Motors’ Acquisition of Daewoo Commercial Vehicles” to illustrate the Indian Acquisition
Rating:Essay Length: 2,341 Words / 10 PagesSubmitted: January 9, 2010 -
Mis Case Study Chp 7-Homeland Security
MIS Case Study: Ch. 7 Database Woes Plague Homeland Security and Law Enforcement 1. It is important to connect as much of the data in many of the federal, state, and local information systems because it will help stop future attacks and events to happen to the United States. After September 11, the federal government created a new cabinet called the homeland security. The cabinet has a database of thousands of federal, state and local
Rating:Essay Length: 1,042 Words / 5 PagesSubmitted: January 9, 2010 -
Malacca Case Study
Brief History Malacca’s (one of the states in Malaysia) strategic location as the bridge between Europe and East Asia made Malacca a major regional entrepot in the 16th century, where Chinese, Arab, Malay, and Indian merchants traded goods. Ships from the east traveling to the west and vice versa have to pass through the Straits of Malacca which makes it a natural trading port. This potential jewel of economy attracted the attention of many European
Rating:Essay Length: 1,395 Words / 6 PagesSubmitted: January 9, 2010 -
Netflix Inc. Case Study
Company Background Netflix Inc. incorporated in 1997 and made its first public offering in 2002. Netflix is an online movie rental service which provides its 3,000,000 subscribers access to over 40,000 DVD titles. Although Netflix stocks nearly every title available on DVD, it does not stock titles containing adult content. The Netflix program allows subscribers to rent as many DVD’s as they want, and keep them for as long as they want. Three DVD’s
Rating:Essay Length: 1,471 Words / 6 PagesSubmitted: January 9, 2010 -
Caregroup Case Study
CASE ANALYSIS: CAREGROUP Introduction CareGroup was born in late 1996 from the merger of several hospitals in eastern Massachusetts. Intense financial pressure and competitiveness in the healthcare community was the driving force for the merger. As the second largest hospital group in the area, CareGroup was now a formidable force in the medical cost war that included healthcare providers and employers. The Network Collapse While most companies are not completely “paperless,” many organizations use technologies
Rating:Essay Length: 511 Words / 3 PagesSubmitted: January 9, 2010 -
Tiscali Case Study
1998 In the land of silence, a new communication is born. Now our village is the world. S.p.A. was founded by Renato Soru, in January 1998, following the deregulation of the Italian telecommunications market. Based in Cagliari, the company takes its name from a 2,000-year-old nuragic village hidden in the centre of Sardinia. For centuries, the village was the shelter to the Sardinian population from invaders' attacks, a shelter whose main protection was silence. Communication
Rating:Essay Length: 549 Words / 3 PagesSubmitted: January 10, 2010 -
Nike Case Study
CASE 39 Nike, Inc. 1. Evaluate the competitive position of Nike. According to Nike, Inc. Case; the market is dominated by Nike especially in athletic footwear and apparel in the world. Key competitors of Nike are Adidas, New Balance and Reebok respectively in the worldwide market. Nike holds the market leader position on hand in the world market and Adidas is the challenger of Nike. Also New Balance and Reebok are the followers which are
Rating:Essay Length: 780 Words / 4 PagesSubmitted: January 11, 2010 -
Nike Case Study
Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body, you are an athlete!” (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or “consumer”. This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing
Rating:Essay Length: 2,431 Words / 10 PagesSubmitted: January 11, 2010 -
Starbucks Case Study
Starbucks Transnational corporations have had a tremendous impact on the interconnectivity that between countries, corporations, and people on a global landscape. Fueled by capitalistic ideals of increasing profits numerous corporations have expanded there operations into the global marketplace, some with much more success than others. One such transnational corporation that has embodied this pursuit of expansion in domestic and foreign markets for profit is the Starbucks Coffee Company. This company, which finds its roots in
Rating:Essay Length: 2,066 Words / 9 PagesSubmitted: January 11, 2010 -
Case Studies
Case 13 Communication Jack should think of his family and the problems it could cause at home. His wife and daughters both like it where they live know. It's possible he might have some hidden prejudice but it's likely he doesn't though, if he had any he might have a problem working with him no matter what the situation was. If Jack wants to build a relationship with Yoshio he could. I think it would
Rating:Essay Length: 709 Words / 3 PagesSubmitted: January 11, 2010 -
Walmart Stores Inc Case Study
Wal-Mart Stores, Inc. operates retail stores in various formats in the United States and internationally. It has three segments: The Wal-Mart Stores, The SAM’S CLUB, and International. The Wal-Mart Stores segment includes Discount Stores, Supercenters, and Neighborhood Markets in the United States, as well as Walmart.com. It offers apparel for women, girls, men, boys, and infants; domestics, fabrics, and notions; stationery and books; shoes; housewares; hardware; electronics; home furnishings; small appliances; automotive accessories; horticulture and
Rating:Essay Length: 3,324 Words / 14 PagesSubmitted: January 11, 2010 -
Starbucks Case Study
About Starbucks Based in Seattle, Starbucks operates almost 10,000 coffee shops in over 30 countries. The company sells coffee drinks and beans, pastries, and other food items and beverages, as well as mugs, coffeemakers, coffee grinders, and storage containers at stores under the name Starbuck's. The company also sells its beans to more than 4,200 restaurants, businesses, airlines, and hotels. 1. Target customer Starbucks targets both males and females, mainly 18-30 year olds, but really
Rating:Essay Length: 1,119 Words / 5 PagesSubmitted: January 11, 2010 -
Apple Case Study
I. Industry During the last fifty years or so, computers have become the complex electronic machines that we know today. Many people use these every day, and most don’t realize how much they affect their daily life. During the early 20th century, before World War II, a need for calculating machines arose from the military. These first machines were usually designed to do one task each, so they were not designed for general use, but
Rating:Essay Length: 2,170 Words / 9 PagesSubmitted: January 12, 2010 -
Telsys Case Study
Telsys Case Study Outstanding Equity and Managerial Issues Ѕ.What Percent of ITC Stock will Chesney’s Group, and VCG hold? Prior Info: British Holdings: 1,800,000/43,711,944= 4.12% ITC Holdings: 8,761,994/43,711,944= 20.04% We know that the available amount of equity left is roughly 76% after the British institutions and ITC are given their shares. Therefore, the remaining 76% will be split according to the amount of investment VCG makes, which will be ranging from $7-10.4 million. VCG invests:
Rating:Essay Length: 660 Words / 3 PagesSubmitted: January 12, 2010