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Last update: September 5, 2014
  • Strategy Processes to Determine Business Growth Opportunities Focus on Two Dimensions: Products and Markets

    Strategy Processes to Determine Business Growth Opportunities Focus on Two Dimensions: Products and Markets

    strategy processes to determine business growth opportunities focus on two dimensions: products and markets: • Market penetration; • Market development; • Product development; • Diversification Figure 1: Ansoff Matrix (Source: my description) • Market penetration: The Cliptomania offered a choice of hundreds of different styles of clip-ons, the non-pierced earrings different from traditional pierced earrings on-line. The Cliptomania's customers aging from pre-teens to the elderly; 5% of the sales are cross-dresser and transgender population. •

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    Essay Length: 300 Words / 2 Pages
    Submitted: May 6, 2011 By: winnie8507
  • Kellogs Products

    Kellogs Products

    Consumers around the world are enjoying Kellogg products, one of which Kellogg's Corn Flakes has been part of a healthy, delicious morning for over a century. The company began with only 44 employees in Battle Creek, Michigan, in 1906. The Company's principal products are ready to eat cereals and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit flavored snacks, frozen waffles and veggie foods. As of February 25, 2011, these products were,

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: May 6, 2011 By: itsariff
  • As a Product Manager of a Pharma Company You Have an Opportunity to Launch a Brand in the Market Which Has a Growth of 30% Yoy & There Is only one Competitor Which Does Not Have the Brand Focused for Promotion. Chalk out a Marketing Plan for the Same?

    As a Product Manager of a Pharma Company You Have an Opportunity to Launch a Brand in the Market Which Has a Growth of 30% Yoy & There Is only one Competitor Which Does Not Have the Brand Focused for Promotion. Chalk out a Marketing Plan for the Same?

    I. Executive Summary A high-level summary of the marketing plan. II. The Challenge Brief description of product to be marketed and associated goals, such as sales figures and strategic goals. III. Situation Analysis Company Analysis • Goals • Focus • Culture • Strengths • Weaknesses • Market share Customer Analysis • Number • Type • Value drivers • Decision process • Concentration of customer base for particular products Competitor Analysis • Market position • Strengths

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    Essay Length: 323 Words / 2 Pages
    Submitted: May 6, 2011 By: mking_manish
  • Amul Products in Bcg Matrix

    Amul Products in Bcg Matrix

    we have to undertstand the case study on amul proucts and place them in the boston consultancy group model and give the action plan for the brands lying under the dags and question mark section. amul being asias largest milk co-operative, and the vast and ever-growing range od tasteful amul delectables should be studies to undertstand and learn new business strategies This matrix shows the product of the Amul. Here some of the product is

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    Essay Length: 349 Words / 2 Pages
    Submitted: May 7, 2011 By: avnee
  • Dell Computer: Organization of a Global Production Network

    Dell Computer: Organization of a Global Production Network

    Introduction: In 2001, Dell Computer became the world's largest personal computer vendor, continuing to gain market share and post profits in an industry struggling with slumping sales and billions of dollars in losses. Dell sells 90% of its PCs directly to the final customer, largely bypassing the reseller channel that accounts for most of the world's PC sales. This direct customer relationship is the key to Dell's business model, and provides distinct advantages over the

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    Essay Length: 379 Words / 2 Pages
    Submitted: May 8, 2011 By: yingdanfeng
  • Productivity

    Productivity

    1 An ABC-based approach for operational Business – ICT Alignment Guido Dedene1,2,3 (Guido.Dedene@econ.kuleuven.ac.be) Stijn Viaene1,2 (Stijn.Viaene@econ.kuleuven.ac.be) Bjorn Cumps1 (Bjorn.Cumps@econ.kuleuven.ac.be) Manu De Backer1 (Manu.DeBacker@econ.kuleuven.ac.be) 1 Katholieke Universiteit Leuven, Department of Applied Economics 2 Vlerick Leuven Gent Management School 3 Universiteit Van Amsterdam, Business Studies Department Abstract This paper focusses on Business-ICT Alignment at the operations level by means of an Activity-Based Costing approach. The Service and Technology Operations are defined as cost drivers for the Business

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    Essay Length: 4,713 Words / 19 Pages
    Submitted: May 8, 2011 By: arezoot
  • American Home Products Corporation

    American Home Products Corporation

    Introduction Background In 1981, AHP had reached sales of more than $4 billion by producing 1,500 marketed brands in 4 different kind of business; prescription drugs, packaged drugs, food products, and housewares and households products. Moreover, AHP is known to be the largest and profitable business in prescription of drugs; however, the company has a sizable market share in antihypertensive, tranquilizers, and oral contraceptives. The company has almost debt- free balance sheet and growing cash

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    Essay Length: 292 Words / 2 Pages
    Submitted: May 9, 2011 By: alvaropu104
  • Proffessional Values, Ethics and Career Success

    Proffessional Values, Ethics and Career Success

    Professional Values, Ethics and Career Success Gen 200 27 April 2011 Mrs. Mclean Professional Values and Ethics Understanding the importance of good ethics in the work place and how ethics affects performance among employees or group members is essential in day to day business operations. First let's define ethics; the Webster Dictionary defines Ethics as [The science of human duty; the body of rules of duty drawn from this science; a particular system of

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    Essay Length: 746 Words / 3 Pages
    Submitted: May 10, 2011 By: ucantplay
  • Importance of Successful Supply Chain Management for Regal Marine

    Importance of Successful Supply Chain Management for Regal Marine

    Supply chain management is the integration of the activities that procure materials and services, transform them into intermediate goods and final products, and deliver them to customers (Heizer and Render, 2008, p434). In this case study, Regal Marine has actively involved all the key suppliers and vendors as well as working with other boat manufacturers to create value in the supply chain so as to deliver the best value-for-money product for their customers. The key

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    Essay Length: 489 Words / 2 Pages
    Submitted: May 12, 2011 By: merlinkoh
  • Cost of Production Theory of Value

    Cost of Production Theory of Value

    Cost-of-production theory of value In economics, the cost-of-production theory of value is the theory that the price of an object or condition is determined by the sum of the cost of the resources that went into making it. The cost can compose any of the factors of production (including labor, capital, or land) and taxation. The theory makes the most sense under assumptions of constant returns to scale and the existence of just one non-produced

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    Essay Length: 900 Words / 4 Pages
    Submitted: May 16, 2011 By: charmar
  • Effective Facility Management and Its Impact on Employee Productivity in a Public Sector Organisation

    Effective Facility Management and Its Impact on Employee Productivity in a Public Sector Organisation

    INTRODUCTION BACKGROUND OF STUDY: In today's competitive business environment, organizations can no longer afford to waste the potential of their workforce. There are key factors in the employee's workplace environment that impact greatly on their level of motivation and performance. The workplace environment that is well managed impacts employee morale, productivity and engagement; both positively and negatively. Effective Facilities Management is vital to the success of any organization. At a corporate level, it contributes to

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    Essay Length: 272 Words / 2 Pages
    Submitted: May 19, 2011 By: brainybunmi2000
  • To What Extent Did the Carolingian Empire Represent a Successful Revival of the Idea of Empire in Europe? and Was the Carolingian Renaissance as Important as Later Renaissances in European History?

    To What Extent Did the Carolingian Empire Represent a Successful Revival of the Idea of Empire in Europe? and Was the Carolingian Renaissance as Important as Later Renaissances in European History?

    The beginning of the Carolingian Empire can be traced back farther back that it's given name. The empire first took over the Merovingian dynasty of the Frankish Realm. The Carolingian's rise to power was able to happen thanks to the wealth the family controlled. Furthermore the alliances the Carolingians made with other nobilities gave them the possibility to expand their empire even further. Soon enough the Carolingian nobility realized that some of their land was

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    Essay Length: 747 Words / 3 Pages
    Submitted: May 19, 2011 By: charc18
  • Success Will Come to Those Who Are Dare

    Success Will Come to Those Who Are Dare

    Basically this means that you will only ever succeed if you try and succeed. Success has a simple formula, and that's a combination of effort and determination. Combine the two and only then you will have the ability, or chance, to succeed. If you spend your life wishing that something will happen without trying to make it happen then you will never be able to succeed in anything. Those who 'will and dare' are the

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    Essay Length: 292 Words / 2 Pages
    Submitted: September 9, 2011 By:
  • Managing a Systems Development Project at Consumer and Industrial Products Inc

    Managing a Systems Development Project at Consumer and Industrial Products Inc

    CIS3309 Assignment 3 Requirements Definition Page 1 CIS 3009 SEMESTER 2, 2012 Assignment 3 specification Description Marks out of Wtg(%) Due date ASSIGNMENT 3 100.00 20.00 24 October 2012 IMPORTANT INFORMATION You must submit the assignment electronically by the due date via the EASE link on the study desk. Instructions for submission: 1. Submit the file to EASE via the link SUBMIT ASSIGNMENT 3. Sometimes, we use very good assignment answers as exemplars which we

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    Essay Length: 914 Words / 4 Pages
    Submitted: October 22, 2012 By: munnamunna
  • Factors for Successful Coordination

    Factors for Successful Coordination

    Factors for Successful Coordination - A Framework to Help State Agencies Coordinate Effectively State Services Commission February 2008 Published by the State Services Commission February 2008 ISBN 978-0-478-30327-8 This document is also available through the State Services Commission's website http://www.ssc.govt.nz/state-services-coordination The State Services Commission welcomes any comments and suggestions you may have about this document. If you require further information about this document please let us know. In both instances, please contact: System Improvement Branch

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    Essay Length: 6,968 Words / 28 Pages
    Submitted: March 13, 2013 By: Oli
  • Fast-Track Product Redevelopment at Instron

    Fast-Track Product Redevelopment at Instron

    Fast-track Product Redevelopment at Instron Background Instron designs and manufactures machines for testing the properties of all types of material. One particular plastic testing instrument has been selling around 250 units per year worldwide. In 1992 at the height of the recession, with margins being squeezed and sales volume dropping, Instron decided to redesign the instrument to reduce its cost and make it easier to manufacture. The Project Instron began to undertake change in the

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    Essay Length: 614 Words / 3 Pages
    Submitted: October 7, 2013 By:
  • Strategies Used by the Civil Rights Movement in the 1950s and 1960s, and the Success They Had

    Strategies Used by the Civil Rights Movement in the 1950s and 1960s, and the Success They Had

    Amir El-Badry 7/1/14 3.5.3 TST:Essay There were many effective strategies used by the Civil Rights movement. The main goal of these strategies was to get attention to the movement. The most effective strategies used by the Civil Rights movement were boycotts, sit-ins, and marching. There were many more but these are the most important. Firstly, boycotts began. Boycotts began and were more effective on the city buses. In Montgomery, Alabama in December of 1955, Rosa

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    Essay Length: 358 Words / 2 Pages
    Submitted: July 1, 2014 By: Cashmere667
  • The Cobb-Douglas Production Function

    The Cobb-Douglas Production Function

    The Cobb-Douglas Production Function Introduction A production function is a function which relates the factors of production, capital and labour, to output given the available technology. Capital here refers to things workers use in producing goods and services such as computers. Labour refers to the time that people spend working. The production function can thus be written as: Y = F(K, L) where Y denotes output, K denotes capital, L denotes labour and F is

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    Essay Length: 1,860 Words / 8 Pages
    Submitted: August 21, 2014 By: Jonathan Low
  • Horizontal Competition: Threat of Substitute Products, the Threat of Established Rivals, and the Threat of New Entrants; and Two Forces from Vertical Competition

    Horizontal Competition: Threat of Substitute Products, the Threat of Established Rivals, and the Threat of New Entrants; and Two Forces from Vertical Competition

    ________________ According to Porter (1980) this model includes three forces from horizontal competition: threat of substitute products, the threat of established rivals, and the threat of new entrants; and two forces from vertical competition: the bargaining power of suppliers and the bargaining power of customers: Mario’s Pizza Five forces ● Switching costs are low. ● The saturation in the industry is ● The products that they need huge. are high volume and not ● Speedy

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    Essay Length: 252 Words / 2 Pages
    Submitted: November 17, 2014 By: Davoy Orr
  • Home Water Filtration Product

    Home Water Filtration Product

    EXECUTIVE SUMMARY Water is one of the most vital parts of human being, especially on those areas who have a hard time to get clear and purified water; there will be some new company will always try to purify what people will be drinking. Now Blair Company Inc. was founded by Eugene Blair in 19. The company`s mission is to provide equipment that will meet the needs of its target market in terms of filtration

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    Essay Length: 729 Words / 3 Pages
    Submitted: January 29, 2015 By: Harren Mesa
  • Predicting Consumer Intentions to Purchasing Energy-Efficient Products

    Predicting Consumer Intentions to Purchasing Energy-Efficient Products

    Table of Contents Abstract 1.0 Introduction 2.0 Literature Review 2.1 Knowledge 2.2 Belief 2.3 Attitudes 2.4 Confidence of Consequences 2.5 Environment Awareness 2.6 Subjective Norm 2.7 Eagerness of Environmental Engagement 2.8 Behavioral Intention 3.0 Methodology 3.1 Sampling 3.2 Questionnaire Development 3.3 Statistical Technique 4.0 Data Analysis 4.1 Demographic Characteristics of Respondents 4.2 Experience in Purchasing Energy-Efficient Products 4.3 Reliability Analysis 4.4 Correlation Analysis 4.5 Multiple Regression Analysis 5.0 Discussion 6.0 Conclusion and Recommendations References Appendix

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    Essay Length: 13,523 Words / 55 Pages
    Submitted: March 8, 2015 By: Tiong Mee Mei
  • An Investigation of the College Students’ Attitude Toward Brand-Named Products.

    An Investigation of the College Students’ Attitude Toward Brand-Named Products.

    Student ID: 2172402 Module Code: PM504 Tutor:Olga Module Code: PM504 2T Class/Group: Group K Module Title: Research Design and Critique Assessment: Literature Review Assignment Title: An investigation of the college students’ attitude toward brand-named products. Tutor Name:Olga Campbell-Thomson Student ID Number: 2172402 Date of Submission: Feb 16, 2015 Introduction According to Klncade and Bahng (2013), different consumer groups have different perceptions of brand and these perceptions can be a valuable reference which help companies filtrate

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    Essay Length: 1,519 Words / 7 Pages
    Submitted: March 8, 2015 By: Han Gao
  • Production Operations Management

    Production Operations Management

    Course Objective: The course focuses on the basic concepts, issues, and techniques for efficient and effective operations. Special emphasis is placed on process improvement and supply chain management. Topics include operations strategy, product and service design, process design and analysis, capacity planning, lean production systems, materials and inventory management, quality management, project management, and supply chain management. Course Outcome: Upon completing this course, students should be able to: • Understand the strategic role of Production

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    Essay Length: 268 Words / 2 Pages
    Submitted: March 8, 2015 By: taimoorahmed
  • The Main Keys to Writing a Successful Essay Are Organization, Focus, and Revision

    The Main Keys to Writing a Successful Essay Are Organization, Focus, and Revision

    ABC d dd dj jj jdjdj jjFebruary 23rd, 2015 The paper adequately develops what was promised by the thesis. The thesis is “The main keys to writing a successful essay are organization, focus, and revision.” Yes, the body paragraphs support the thesis. They build on what was pledged in the thesis. The body paragraphs explain the main keys, step by step. The body paragraphs contain sufficient supporting detail because they describe the main points of

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    Essay Length: 417 Words / 2 Pages
    Submitted: March 16, 2015 By: pearcev
  • Health Products Case

    Health Products Case

    Health Products: Company A is Johnson & Johnson, which is a diversified manufacturer of prescription pharmaceuticals, health and beauty aids, over-the-counter drugs, and medical devices. Company B is Pfizer Inc., which develops, manufactures, and markets patented pharmaceuticals such as Liptor and Celebrex. The most significant strategic differences between the two firms lie in their product mix and their customer focus. J&J sells most of its products directly to the consumer while Pfizer sells exclusively to

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    Essay Length: 1,658 Words / 7 Pages
    Submitted: March 22, 2015 By: bigmag91

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