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Last update: January 30, 2017
  • Motivation and Social Responsibility of the Free Market

    Motivation and Social Responsibility of the Free Market

    There are more factors that affect job satisfaction and motivate employees to work for a particular company than the salary and benefits paid for their services. According to Hackman & Oldman’s Job Characteristics Model, jobs should contain various characteristics in order to be a motivating job and to contribute to employee or job satisfaction. These characteristics are: skill variety, task identity, task significance, autonomy, and feedback. Along with this job’s characteristics a motivating job should

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    Essay Length: 892 Words / 4 Pages
    Submitted: April 20, 2010 By: Venidikt
  • Marketing Plan for an Existing Business

    Marketing Plan for an Existing Business

    Executive Summary Dragonfly Designs already offers custom-made items and now we would like to expand our product lines and offer do-it-yourself items. Our existing location can be renovated to add the space needed for this service. We would also like to build a new facility with a larger work area for the do-it-yourself projects and kilns in the back area. The back area would be large enough to hold the inventory for both store

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    Essay Length: 787 Words / 4 Pages
    Submitted: April 20, 2010 By: Venidikt
  • Marketing

    Marketing

    This paper will introduce, discuss, and define marketing in business. It will discuss Market analysis, inbound and outbound marketing and the four p’s. Marketing has many definitions and facets of operation. After reading this paper one will discover that marketing is much more than just advertising something in a newspaper or on television. Marketing is art and science of creating value; the flow of goods or services to the target market while building business relationships

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    Essay Length: 721 Words / 3 Pages
    Submitted: April 21, 2010 By: Andrew
  • Marketing Research

    Marketing Research

    Alessandro Lozano Michael Tolliver Ms. Guilbault Marketing Research Project Development Plan 1. Marketing Problem 2. Challenge 3. Objective 4. Information needed 5. Methodology Marketing Problem Warner Southern College is an institution that is based on faith, scholarship and servant hood. This institution provides students, faculty, and staff with many services including the cafeteria where most indulge with exquisite choices of food, the Student Union Building (SUB) where one can take a load off by partaking

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    Essay Length: 432 Words / 2 Pages
    Submitted: April 21, 2010 By: Victor
  • Marketing Busniess Plan Research

    Marketing Busniess Plan Research

    Marketing Strategy  Four P’s- Product Place Price Promotion Price -This is a very important factor within any business, The business must use specific strategies and techniques. These will help me find the perfect price range for the Product /Service I will be providing. One of the techniques used by a competitor of mine would be skimming. This is when ever a new product or service is researched by research and development department to collect

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    Essay Length: 348 Words / 2 Pages
    Submitted: April 22, 2010 By: Kevin
  • Environmental Factors of Marketing

    Environmental Factors of Marketing

    Environmental Factors of Marketing T.I University of Phoenix MKT 421 Harry Caldwell 06/24/2006 Environmental Factors For a company to gain or maintain a sustainable competitive advantage, the organization must be ever vigilant, watching for changes in the business environment. The organization must also be agile enough to alter its strategies and plans when the need arises (Wikipedia, 2006). In today’s business world, organizations must look at international markets for new opportunities. For a business to

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    Essay Length: 1,007 Words / 5 Pages
    Submitted: April 22, 2010 By: Artur
  • The Seven Principles for Making

    The Seven Principles for Making

    The Seven Principles For Making Marriage Work In The Seven Principles For Making Marriage Work there are seven myths and seven real truths about marriage. The first myth is that neuroses or personality problems will ruin a marriage. The truth about that myth is that we all have our crazy buttons or issues we're not totally rational about, but they don't necessarily interfere with marriage. The key to a happy marriage isn't having a "normal"

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    Essay Length: 2,013 Words / 9 Pages
    Submitted: April 22, 2010 By: regina
  • Global Market Expansion

    Global Market Expansion

    I have completed my research on the new market expansion; it is my recommendation that we should expand our market to China. Going international can gain our company both broader public recognition and a higher profit margin with our current staff and members. Background Last October, our company received an eight million dollar equity investment from Anonymous company. As a result of this investment, the senior vice presidents of Worldwide Marketing, of Anonymous company,

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    Essay Length: 837 Words / 4 Pages
    Submitted: April 22, 2010 By: Jack
  • Marketing-Advertising Super Bowl Ads

    Marketing-Advertising Super Bowl Ads

    Budweiser Report Once a year a large amount of the U.S. population sits down to watch the same program, the Super Bowl. In addition to the game, people become consumed with the new commercials that are featured for the first time, during the game. The commercials they are watching are produced by the best and the brightest in the business, such as Anheiser Busch, spending an immense amount of money just to advertise their products.

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    Essay Length: 1,275 Words / 6 Pages
    Submitted: April 23, 2010 By: Mike
  • McBride Marketing Plan

    McBride Marketing Plan

    MCBRIDE MARKETING PLAN The McBride Financial Services marketing plan will deliver the best marketing solutions that meet the company’s mission and achieve the company’s goals. The plan focuses on delivering our product and services through a Web-based mortgage application. Market research in the areas of real estate investment, finance, advertising, advertising mediums, and mortgage loans, allows us to pinpoint and reach our target customers. Business Requirements The McBride mission statement shown in Appendix A requires

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    Essay Length: 1,233 Words / 5 Pages
    Submitted: April 23, 2010 By: Fonta
  • Marketing Business Recommendations

    Marketing Business Recommendations

    IPT realizes the importance of knowing our customers better. This allows IPT to know who our customers are and what needs our customers have so that we may tailor our products and marketing strategies to meet those needs. Tools that we can use to assist us achieve that goal are Internet, Customer Relationship Management tools and databases. The internet allows IPT to promote our product and communicate with our customers. The internet is the most

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    Essay Length: 753 Words / 4 Pages
    Submitted: April 24, 2010 By: David
  • Operations Management Principles Db 1

    Operations Management Principles Db 1

    This was an A paper As organizations grow historically over a period of time, certain systems and practices that were once effective and desirable become counterproductive in a changed environment. Hence it is essential to periodically examine the systems and practices and make the required changes. A change in the top leadership provides an opportunity to do this. Inventory levels are always a worry for top management and rightly so because high inventory levels block

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    Essay Length: 855 Words / 4 Pages
    Submitted: April 24, 2010 By: Steve
  • Coke Vc Pepsi Marketing Survey

    Coke Vc Pepsi Marketing Survey

    BRANDING 1. What’s your view of the Coca-Cola brand? ? Very bad ? Bad ? Neutral ? Good ? Very Good 2. What’s your view of the Pepsi-Cola brand? ? Very bad ? Bad ? Neutral ? Good ? Very Good 3. What do you associate the brand Coca-Cola with? Strongly disagree Disagree Neither Agree Strongly Agree Advertising Cool Culture Friendly Innovative Pop Sports Traditional Trendy Youthful 4. What do you associate the brand Pepsi-Cola

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    Essay Length: 299 Words / 2 Pages
    Submitted: April 24, 2010 By: Andrew
  • Can Two Such Different Companies Find Success in Today's Market?

    Can Two Such Different Companies Find Success in Today's Market?

    Only a few years ago, Cisco Systems was a struggling company who only the technologically educated had heard of. Today, Cisco Systems ranks as the number one or two company in most Internet technology. Anyone using the Internet today, will use one area or another of Cisco Systems. The driving force behind Cisco is their visionary CEO, John Chambers. How does a man who is dyslexic and doesn’t understand much of the technology his

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    Essay Length: 1,551 Words / 7 Pages
    Submitted: April 24, 2010 By: Stenly
  • Make Friends with Customers What Should a Marketer Know About Brand Personality Theory and Practice

    Make Friends with Customers What Should a Marketer Know About Brand Personality Theory and Practice

    Make friends with customers What should a marketer know about brand personality theory and practice 1. What is brand personality? 1.1 The background of brand personality. The first time when brand personality was mentioned was in 1955 by David Ogilvy (Ogilvy, 1955) when he had a lecture to American Associate of advertising Agencies. This concept comes out in the specifically background. As the developing of the technology, the produce with the same quality become much

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    Essay Length: 1,640 Words / 7 Pages
    Submitted: April 24, 2010 By: Mike
  • Qantas Market Demand

    Qantas Market Demand

    Running head: QANTAS MARKET DEMAND Qantas Market Demand Qantas Marketing Demand Before any attempt at marketing can be successful, a marketer must carefully study the potential market, and determine its potential demand. This demand is market demand, which is the “total demand of every individual willing and able to buy a good” (AmosWEB, 2004). Determining this market demand is the first step in evaluating market opportunities (Kotler & Keller, 2006). The next step in determining

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    Essay Length: 518 Words / 3 Pages
    Submitted: April 25, 2010 By: Tommy
  • Marketing Mix on M&s

    Marketing Mix on M&s

    Ladies Fashion- Clothes, Jewellery, shoes, handbags, cosmetics. Aimed at Ladies only. Generally mature ladies, middle classed because products are not too expensive for ladies fashion. Different product range for clothes such as; casual wear, evening wear, work clothes also swim wear and under wear. Not very highly fashionable this is why it’s classed for mature ladies. Quite basic clothes such as plain cashmere jumpers, trousers, jeans, plain t-shirts etc. Place All ladies fashion is placed

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    Essay Length: 352 Words / 2 Pages
    Submitted: April 25, 2010 By: Anna
  • Battery-Less Hearing Aid - Marketing Plan

    Battery-Less Hearing Aid - Marketing Plan

    10-Year Marketing Plan Battery-Less Hearing Aid Executive Summary Hard of Hearing patients need something that will suit there financial goals in the long run, be less of a hassle to worry about and enhance their hearing all at the same time. We propose in creating a Battery-Less-Hearing Aid and believe that it is the best option to go because Hard of Hearing patients will never have to worry about recharging batteries or buying new ones

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    Essay Length: 3,771 Words / 16 Pages
    Submitted: April 26, 2010 By: Mikki
  • Wasy of Making Marketing Proposal

    Wasy of Making Marketing Proposal

    Topic: Marketing CHASE, MARKETING PLAN AND MARKETING PROPOSALS are two different things. I have explained the marketing plan in details and given an outline of marketing proposals. MARKETING PLAN PRODUCT -define your product--what is your product -what is it made of -what is cost of this product -is it imported -is it locally made -is there a competitive product -what is the price differential -how many competitive brands are there etc when you answer these

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    Essay Length: 758 Words / 4 Pages
    Submitted: April 26, 2010 By: Kevin
  • Assessing Marketing Strategy of Ford

    Assessing Marketing Strategy of Ford

    Ford Motor Company Ford Motor Company is one of the world’s largest producers of cars and trucks and one of the largest providers of automotive financial services marketing vehicles under the eight brands shown below. The Company is a publicly traded company listed on the New York Stock Exchange. During 2002, the company made 6.7 million vehicles and employed 328,000 people worldwide. Business partners include 25,000 dealers and more than 10,000 suppliers. Ford motor company

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    Essay Length: 502 Words / 3 Pages
    Submitted: April 26, 2010 By: Jon
  • An Essay on Telephone Marketing

    An Essay on Telephone Marketing

    An essay on telephone marketing Issues surrounding telephone marketing can never be over analysed. There are many factors which influenced the development of telephone marketing. Cited by many as the single most important influence on post modern micro eco compartmentalism, telephone marketing is featuring more and more in the ideals of the young and upwardly mobile. Inevitably feelings run deep amongst the aristocracy, trapped by their infamous history. Relax, sit back and gasp as I

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    Essay Length: 419 Words / 2 Pages
    Submitted: April 27, 2010 By: Fatih
  • Securities Market

    Securities Market

    SECURITIES A security is a fungible, negotiable interest representing financial value. Securities are broadly categorized into debt and equity securities. The company or other entity issuing the security is called the issuer. Securities may be represented by a certificate or, more typically, by an electronic book entry interest. Certificates may be bearer, meaning they entitle the holder to rights under the security merely by holding the security, or registered, meaning they entitle the holder to

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    Essay Length: 2,150 Words / 9 Pages
    Submitted: April 27, 2010 By: Edward
  • Marketing of New Hotel

    Marketing of New Hotel

    A marketing strategy is essential for the development, growth and sustenance of a business as well as ensuring that the business maintains its competitive advantage. The best example of a Marketing Plan is one that is not dependent on just one or two forms of Marketing. “Your plan should be to test many different forms of Marketing on a small scale. This can include Internet Marketing, E-Marketing, Direct Mail, Telephone Marketing, Advertising, Referrals, Direct

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    Essay Length: 1,428 Words / 6 Pages
    Submitted: April 27, 2010 By: Anna
  • Marketing Strategy

    Marketing Strategy

    Marketing Paper This paper will explain the how marketing differs on a B2C site compared to a B2B site. The importance to a successful marketing strategy is a grasp of the customers and their needs, and the ability to satisfy the customers' needs better than the competition can help build and maintain customer loyalty and increase sales. However, both customer needs and the business environment in which the business operates are rapidly changing. The marketing

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    Essay Length: 805 Words / 4 Pages
    Submitted: April 27, 2010 By: regina
  • Marketing Spotlight - Accenture

    Marketing Spotlight - Accenture

    Running head: Marketing Spotlight - Accenture Marketing Spotlight - Accenture What have been the key success factors for Accenture? One large success factor for Accenture has been its timing. “Accenture started life as the consulting arm of accounting firm Arthur Anderson…In 1989, Anderson Consulting separated from Arthur Anderson in order to position itself against its IT services competitors” (Keller & Kotler, 1994/2006, 366). Accenture was able to take advantage of its large parent company and

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: April 28, 2010 By: Bred

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