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Last update: March 17, 2018
  • Keywords Have Become Gamble for Marketers May 9, 2005

    Keywords Have Become Gamble for Marketers May 9, 2005

    Keywords Have become Gamble for Marketers May 9, 2005 Felix Hofer and Douglas J. Wood’s article “Keywords Have Become Gamble for Marketers” explains the controversy over the used of keywords. Google has recently been accused of trademark infringement and dilution and unfair competition. Trademark infringement is when a company uses a competitor’s trademark in a way that may be confusing to consumers. An example of trademark infringement is when a company used a phrase or

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    Essay Length: 2,200 Words / 9 Pages
    Submitted: January 10, 2010 By: Kevin
  • Market Segmentation

    Market Segmentation

    Market segmentation is one of the steps that goes into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in today's market place is finding subtle differences to give a business the marketing edge. Businesses that target specialty markets will promote its products and services more effectively than a business aiming at the

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    Essay Length: 361 Words / 2 Pages
    Submitted: January 10, 2010 By: Fatih
  • The Village of Skokie Marketing Plan

    The Village of Skokie Marketing Plan

    EXECUTIVE SUMMARY The Village of Skokie is entering a new era as it begins to offer new ways of providing services to its constituents, its businesses, its vendors and other parties who transact with the Village whether frequently or infrequently. These offerings are based on desires expressed by the Village’s Board of Trustees, the managerial and supporting staff members and the public as a whole. Our recent public survey shows a desire by many to

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    Essay Length: 9,931 Words / 40 Pages
    Submitted: January 11, 2010 By: Yan
  • Marketing Ethics

    Marketing Ethics

    Ethics are a set of beliefs which influence how individuals, groups and society behave. Ethics need to be taken into account when marketing a business. Businesses have a social responsibility. The impact of their product and activities on society must be ethical. Ethical responsibilities refer to the moral basis for business activity and whether what the business does is ‘right’. Advertising and promotion are important marketing tools that, when implemented, must be ethical. For example,

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    Essay Length: 576 Words / 3 Pages
    Submitted: January 11, 2010 By: Anna
  • Ethics in Marketing Communication

    Ethics in Marketing Communication

    Ethical Challenges in Marketing Communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly. This paper will discuss various ethical challenges facing marketers today, identify internal and external factors on IMC, and formulate two ethical

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    Essay Length: 1,128 Words / 5 Pages
    Submitted: January 11, 2010 By: Edward
  • Dipro Marketing Management Audit

    Dipro Marketing Management Audit

    Executive Summary Dipro has become the most successful launch in terms of sales in the history of DC Pharmaceuticals, toping $110M in only six full months! • Dipro is already considered the Gold Standard for advanced disease therapy. • Dipro has quickly moved into the fourth position, among the eight most prescribed Interlobular Lung Disease (ILD) treatments in terms of audited sales when comparing their 12 months of data to our 61/2 months. • The

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    Essay Length: 639 Words / 3 Pages
    Submitted: January 11, 2010 By: Yan
  • Marketing Consulting

    Marketing Consulting

    Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current

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    Essay Length: 388 Words / 2 Pages
    Submitted: January 11, 2010 By: Yan
  • Krispy Kreme Marketing Plan

    Krispy Kreme Marketing Plan

    1.0 Executive Summary Krispy Kreme Doughnuts owns and franchises stores that produce and sell over 20 different types of specialty doughnuts. Since the company’s founding in 1937, Krispy Kreme has grown into a leading specialty retailer producing over 1.8 billion doughnuts a year. With the acquisition of Digital Java in 2002, Krispy Kreme expanded its product line to include gourmet coffee. Retail stores now brew and sell our own line of coffee, which puts us

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    Essay Length: 1,428 Words / 6 Pages
    Submitted: January 11, 2010 By: July
  • Slaves to Chocolate

    Slaves to Chocolate

    Slaves to Chocolate When the subject of slavery comes up, most people think of slavery as a horrible part of history and a thing that is in the past. We, as Americans, do not think of slavery as a current problem. In fact slavery is thriving There are currently enslaved people all over the world. Today, most of the victims are young because they are easier to take advantage of. These children are forced

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    Essay Length: 2,122 Words / 9 Pages
    Submitted: January 11, 2010 By: Anna
  • Policy Analysis Market

    Policy Analysis Market

    Introduction The Defense Advanced Research Projects Agency (DARPA) was born in the uncertain days after the Soviets launched Sputnik in 1958. Its mission was to become an engine of technological change that would bridge the gap between fundamental discoveries and their military use (Bray, 2003). Over the last five decades, the Agency has efficiently gone about its business in relative obscurity, in many cases not getting as much credit as it deserved. The Agency first

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    Essay Length: 497 Words / 2 Pages
    Submitted: January 11, 2010 By: Artur
  • Benetton Marketing Strategies

    Benetton Marketing Strategies

    Marketing Strategies Product Development and Promotion Benetton had a unique product basket with brighter, fashionable yet casual clothes. The market was clustered on the basis age and products were retailed under different labels and product names. The company's product list consisted of more than 2000 different item-label combinations. The major product lines of Benetton were 012 Benetton, Jeans West, My Market, Sisley, Tomato and Mercerie For each trade name, appropriate style of furniture and equipment,

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    Essay Length: 394 Words / 2 Pages
    Submitted: January 12, 2010 By: Monika
  • Strategic Marketing

    Strategic Marketing

    Topic: Design a Marketing Plan for the French �fashion house’ Caroll who are aiming to enter the growing �middle market’ in China. ABSTRACT Caroll, French’s largest clothing retailer by sales, is looking to expand in China, attracted by the rising spending power of consumers in the fast-growing Asian country. To succeed in China, where the nation’s raising middle class tries to emulate the West’s fashion style, Caroll needs to continue positioning itself as a source

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    Essay Length: 1,512 Words / 7 Pages
    Submitted: January 12, 2010 By: Tasha
  • Marketing

    Marketing

    Marketing is a large range of activities that ensure the company is meeting the needs of their customers and receiving appropriate value in return (Free Management Library, 2007). Marketing is researching and implementing a plan to ensure that the products are distributed to the correct people and to ensure the products are successful. Marketing has many different types of strategies involved and depending on the type of business being run has different techniques involved. Business

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    Essay Length: 600 Words / 3 Pages
    Submitted: January 12, 2010 By: Tommy
  • Phase I, Ii, III and IV Marketing Plan

    Phase I, Ii, III and IV Marketing Plan

    Marketing Plan: Phase I, II, III, and IV Lora, Jina, Tina, and Josie MKT 421 Jon Smith 1/25/2008 Executive Summary Petsmart would like to introduce a new product called CuddleSmart. This product has been developed in order to aid desired pet owners to control allergies caused by cats and dogs. A four-phased plan has been developed to market the new product. Phase 1 – Development of CuddleSmart • Development of product – 63% of 112.9

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    Essay Length: 5,935 Words / 24 Pages
    Submitted: January 12, 2010 By: Mike
  • Marketing Mix

    Marketing Mix

    Marketing Mix David Shirazyan Marketing MKT 421 University of Phoenix Doug Bottomley January 10, 2007 Marketing Mix Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader, marketing is a part of the business. Because there are many ways to fulfill the needs of the customer, a straight-forward approach is to consider the

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    Essay Length: 1,216 Words / 5 Pages
    Submitted: January 12, 2010 By: Jessica
  • Marketing Plan

    Marketing Plan

    When putting together a marketing plan, using the four P’s are essential in properly executing the plan. When referring to the four P’s I mean product, price, promotion, and place. Global Premier Development is a condo development company here in Orange County. G.P.D. has an extensive background in developing apartments and condos all throughout California. G.P.D’s products are condos that will cater to families all throughout California. Considering the extremely inflated real estate values

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    Essay Length: 350 Words / 2 Pages
    Submitted: January 12, 2010 By: Stenly
  • Marketing Audit Approach

    Marketing Audit Approach

    Marketing Audit Approach Sushil Kumar July 17, 2006 Marketing Audit Approach “A marketing audit is a comprehensive, systematic examination of a company’s marketing organization, strategies, tactics, objectives, and activities. A marketing audit enables senior management to discover the organization’s strengths and weaknesses in relation to opportunities and threats it faces in the marketplace, and pinpoint more effective uses for the available marketing resources” (Willson, 2003). “Half the money you spend on marketing is wasted. The

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    Essay Length: 2,211 Words / 9 Pages
    Submitted: January 12, 2010 By: Tommy
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha
  • Heineken in the Market

    Heineken in the Market

    The main issue that comes to surface when dealing with globalization is “being able to adapt”. One could never globalize operations if the ability to adapt to other cultures is not present. That means that there is a necessity of a corporate culture which enables a organization to adapt and integrate into the culture in which there will be operated. It is clear that Heineken has such a culture. Heineken sees itself as an integral

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    Essay Length: 1,343 Words / 6 Pages
    Submitted: January 12, 2010 By: Jessica
  • Marketing and Promotion

    Marketing and Promotion

    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment, organizations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses

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    Essay Length: 3,361 Words / 14 Pages
    Submitted: January 13, 2010 By: Top
  • The State and Free Market

    The State and Free Market

    Kiesha Webb 02-09-06 History 435 Dr. Roberto The State and Free Market 1) The weaknesses Keynes found in Laissez-Faire were that it failed to account of the ways savings and investments could fall out of sync and disrupt the economy both at the bottom and the top of the range of economic performance. It doesn’t take into account the cost of bringing the most successful profit makers to the top by bankrupting the less successful;

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    Essay Length: 508 Words / 3 Pages
    Submitted: January 13, 2010 By: Janna
  • Marketing in Vietnamese Banks

    Marketing in Vietnamese Banks

    CONTENT Abstract Content Abbreviation...........................................................................................................1 1 Introduction...........................................................................................................2 2 Introduction about BIDV.....................................................................................2 2.1 Overall Vietnam banking market.....................................................................2 2.2 Introduction about BIDV.................................................................................3 2.3 The marketing activities of BIDV....................................................................4 3 PEST analysis........................................................................................................5 3.1. Political-legal environment..............................................................................5 3.2. Economic environment....................................................................................5 3.3 Socialcultural environment..............................................................................6 3.4. Technological environment.............................................................................7 4 Marketing challenges of BIDV............................................................................7 4.1 How to improve and develop new products....................................................7 4.1.1 How to improve and develop new credit products.....................................7 4.1.2 How to improve and innovate banking services........................................8 4.2 How to increase financial

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    Essay Length: 6,357 Words / 26 Pages
    Submitted: January 13, 2010 By: Jack
  • Tesco Marketing

    Tesco Marketing

    Page4: Introduction, Objectives INTRODUCTION Tesco is one of the best known names in the high street. It is a large public limited company (plc) with approximately 165 000 shareholders. By 1995, Tesco had become the largest food retailer in the UK, overtaking Sainsbury's. The company operates over 800 stores throughout Europe. BUSINESS OBJECTIVES Tesco sets objectives for the four main areas of its business: customers operations people (ie employees) shareholders. Figure 1: The Tesco Steering

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    Essay Length: 1,494 Words / 6 Pages
    Submitted: January 13, 2010 By: Artur
  • What Is Marketing?

    What Is Marketing?

    What is Marketing? Marketing is fundamental to any businesses growth. The marketing department of the company has the task to create the consumer awareness of the products or services through marketing techniques. Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, often through market research. Essentially, marketing is the process of creating or reorganizing an organization to

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    Essay Length: 444 Words / 2 Pages
    Submitted: January 13, 2010 By: Jon
  • The 10 Greatest Marketing Mistakes and How to Avoid Them

    The 10 Greatest Marketing Mistakes and How to Avoid Them

    The 10 Greatest Marketing Mistakes and How to Avoid Them It is a certain fact that business these days is more competitive than it has ever been. To stay alive these days, you can not just offer a quality of product at a fair price. These days, you have to know how to market effectively. Unfortunately, most businesses have no idea of how to get the most out of every cent that they spend. You

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    Essay Length: 5,586 Words / 23 Pages
    Submitted: January 14, 2010 By: Tommy