Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 10,051 - 10,080
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Marketing the Business Enterprise
Introduction Kudler Fine Foods a rising gourmet specialty food store chain who plans to increase client dependability by presenting extra high scope services, leveraging the firm’s better understanding of customer acquisition patterns, and providing more efficient operations. Fresh consumers will be acquired through social system marketing and word of mouth.” (University of Phoenix, 2007) This essay will discuss the value of the marketplace study presented to KFF, the expected market join manufactured goods, place, price
Rating:Essay Length: 1,758 Words / 8 PagesSubmitted: March 1, 2010 -
Marketing Thesis - Summarize
MARKETING THESIS Abstract The hypermarket in Taiwan has developed for 24 years. Recently, the industry presents a model of large-scale and internationalization. However, there is different in growth mode and business strategy between every system of hypermarket. If the decision of the strategy holds the key point, it would have the excellent performance. Therefore, this study wants to analyze the growth strategy, competitive strategy and marketing mix strategy of the hypermarket in Taiwan from the
Rating:Essay Length: 369 Words / 2 PagesSubmitted: June 11, 2010 -
Marketing to Children Is It Unethical
Nichet Antoine Dr. Colley/MKT6661 Case #2 1. When does it become unethical to market to children? In my opinion, it is unethical to market to children under the age of 14 years. In a study published in the journal of Pediatrics, a health researcher by the name of Jerry Grenard at Claremont Graduate University followed 4,000 students in seventh through 10th grades, assessing their exposure to alcohol advertising on television and asking about their alcohol
Rating:Essay Length: 1,634 Words / 7 PagesSubmitted: April 7, 2014 -
Marketing to Gen Y
Introduction Generation Y (Gen Y) is the cohort of people born between 1977 and 1995. This group is also known as the echo baby boomers because birth rates in developed countries increased after the decline that defined Generation X. Most members of Gen Y are children of baby boomers and their sheer size makes it collectively worth more than Generation X. Furthermore, as baby boomers approach retirement age, a progressively larger portion of Gen Y
Rating:Essay Length: 3,453 Words / 14 PagesSubmitted: February 4, 2010 -
Marketing Tools: Barnes and Noble
Marketing Tools: Barnes and Noble Barnes and Noble offers a variety of marketing tools to enhance the online shopping experience and add value to their relationships with their customers. The search engine on the site allows the customer to define book searches via a variety of methods including using the ISBN number for a known book. This tool is a very useful feature for academics and serious book lovers. This is a feature also offered
Rating:Essay Length: 1,963 Words / 8 PagesSubmitted: February 19, 2010 -
Marketing Usluga
Univerzitet u Istočnom Sarajevu Ekonomski Fakultet Pale MARKETING USLUGA postdiplomac profesor Jelena Dubovina prof. dr Perica Macura Istočno Sarajevo - a v g u s t 2 0 1 3 - SADRŽAJ: 1. Uvod.............................................................................................................................. 3 2. Najznačajnije karakteristike usluga........................................................................... 4 2.1.Neopipljivost..................................................................................................... 4 2.2.Nedjeljivost........................................................................................................ 5 2.3.Promjenjivost.................................................................................................... 6 2.4.Prolaznost....................................................................................................... 7 2.5.Nepostojanje vlasništva.................................................................................. 7 3. Specifičnosti marketing usluga ................................................................................ 8 4. Marketing strategije za uslužne organizacije .......................................................... 9 4.1. Upravljanje diferencijacijom ........................................................................... 9 4.2. Upravljanje kvalitetom usluga ........................................................................
Rating:Essay Length: 5,910 Words / 24 PagesSubmitted: December 20, 2014 -
Marketing – B2b Vs.B2c
There are many similarities as well as differences with the marketing strategy for Business to Business Organizations versus Business to Consumer Organizations. The elements that are similar require a comparable marketing strategy. However, there are drastic differences as well and must be approached in a very different manner. The common element is Customer Service and recognizing what the end consumer needs. Remaining cognizant of meeting and exceeding customer expectations is what makes or breaks a
Rating:Essay Length: 617 Words / 3 PagesSubmitted: June 7, 2010 -
Marketing-Advertising Super Bowl Ads
Budweiser Report Once a year a large amount of the U.S. population sits down to watch the same program, the Super Bowl. In addition to the game, people become consumed with the new commercials that are featured for the first time, during the game. The commercials they are watching are produced by the best and the brightest in the business, such as Anheiser Busch, spending an immense amount of money just to advertise their products.
Rating:Essay Length: 1,275 Words / 6 PagesSubmitted: April 23, 2010 -
Marketing-Cadbury’s
Definition Of Marketing Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and
Rating:Essay Length: 949 Words / 4 PagesSubmitted: February 14, 2010 -
Marketing-Pizza Industry
Summary Microenvironment The four major competitors, Pizza-Hut, Papa John’s, Domino’s, and Little Ceasers are the market leaders in the take-out pizza industry. Having a strong brand equity in the take-out pizza industry allows a company to gain a significant advantage in the market. Customers in the take-out pizza industry place a high value on the product quality and price of a company. Maintaining a good reputation is very important in this industry for companies because
Rating:Essay Length: 3,416 Words / 14 PagesSubmitted: December 21, 2009 -
Marketing: How B2b Differs from B2c
Marketing: How B2B Differs From B2C Marketing b2b v b2c Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers’ confidence. In today’s society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potential obstacles. This paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs
Rating:Essay Length: 982 Words / 4 PagesSubmitted: January 22, 2010 -
Marketing: Kudler Fine Foods
Marketing: Kudler Fine Foods Marketing is matching consumersпїЅ needs and wants with a company's product then maintaining the relationship between the company and the consumer (Kerin, Hartley, Burkowitz, & Rudelius, 2006, ch 1). Kudler Fine Foods (KFF) must utilize all aspects to be successful in determining who to offer these services to and what services to offer. Market research, controlling market factors, technology, and integration of KFFпїЅs organic produce are all areas that will have
Rating:Essay Length: 2,248 Words / 9 PagesSubmitted: March 11, 2010 -
Marketing: Product Loyalty
Marketing: Product Loyalty Kamaria Gammon Unit 3 Individual Project Product & Price Inst. Alan Mandel December 2, 2006 The American Heritage Dictionary states the definition of loyalty is, “A feeling or attitude of devoted attachment and affection.” (American Heritage Dictionary, 2006). People are loyal to their jobs, their friends, a football team, or even their hair stylist. Some people have particular brands that they purchase from and will not stray to try other brands. This
Rating:Essay Length: 1,712 Words / 7 PagesSubmitted: May 11, 2010 -
Marketing: The Importance of Marketing in Organizational Success
Marketing: The Importance of Marketing in Organizational Success Marketing: The Importance of Marketing in Organizational Success In the corporate world today, in 2008 creating a thriving corporation faces many challenges. These obstacles often affect their rate of longevity. Even industries that are internationally recognized and set the standards struggle daily to maintain status quo. Marketing is a vital component to the prosperity of all organizations. The marketing strategies include obtaining new clients, branding, and influencing
Rating:Essay Length: 687 Words / 3 PagesSubmitted: February 13, 2010 -
Marketingplan Adventure Store
3.0 Marketing Strategy We will build strategic partnerships with climbing service companies. We will differentiate The Boulder Stop from competitors through aggressive advertising and promotional campaigns that demonstrate our community support and commitment. We will build retail store awareness through our direct mail and Web campaigns, leading to greater word-of-mouth marketing. 3.1 Mission The Boulder Stop is an equipment store specializing in rock climbing gear and coffee/espresso drinks. Our mission is to provide an entertaining,
Rating:Essay Length: 1,583 Words / 7 PagesSubmitted: March 24, 2010 -
Marketring Mix
Marketing mix Paper MKT 421: Marketing While there has been articles written suggesting that the idea of the marketing mix is in need of updating, it still stands as the heart and soul of most marketing plans. “Often called the 4Ps, representing Product, Price, Place and Promotion, the marketing mix represents the decisions and tactics that need to be implemented to ensure products or services are successful. Deliberation is given to each element, with
Rating:Essay Length: 1,868 Words / 8 PagesSubmitted: December 18, 2009 -
Markets and States of Tropical Africa
Markets and States of Tropical Africa Why, when Africa is a chief producer of agricultural goods, does it fail to produce enough to keep the citizens from starving? It is due to the intervention of government into the marketplace, and the government’s manipulation of the resources for political gain. The objective of the government is to move the economy away from agriculture and towards industry in order to achieve a modern country. In doing so
Rating:Essay Length: 834 Words / 4 PagesSubmitted: January 17, 2010 -
Markets in Financial Instruments Directive
Introduction Markets in Financial Instruments Directive (MiFID) is going to be implemented on November 1st, 2007. MiFID will be introduced to the European Union and will be a step towards creating a single European Financial Market. MiFID is perceived to be the most creative, innovative and ambitious legislation to be implemented ever. MiFID’s impact on the European Union (EU) will be significant as it will change the way businesses operate. When implemented, there are
Rating:Essay Length: 1,100 Words / 5 PagesSubmitted: June 6, 2010 -
Marketting Mix
Question 3: Marketing mix decisions and strategies are always among the most complex areas of marketing management. Choose a well-known product or service and analyze what marketing strategies have been used to market it as far as you are aware of. Bring in as many elements of the marketing mix as you can to illustrate your analysis. Marketing Strategy A marketing strategy is a set of actions, which constitute a plan, direction, guide or course
Rating:Essay Length: 2,170 Words / 9 PagesSubmitted: January 18, 2010 -
Markham Instrument Company
Section 1 1a. Executive Summary This case study focused on the Markham Instrument Company and the current state of the company as it stood in 1959. With the impending forced “retirement” of Plant Superintendent Ed Greene, the company and its management executives were faced with the daunting task of not only replacing Ed Greene but also addressing numerous issues between the Production Division and the other divisions within the company that were negatively affecting profitability.
Rating:Essay Length: 771 Words / 4 PagesSubmitted: January 15, 2010 -
Markov Chains
1 Discrete time Markov chains Example: A drunk is walking home from the pub. There are n lampposts between the pub and his home, at each of which he stops to steady himself. After every such stop, he may change his mind about whether to walk home or turn back towards the pub, indepedent of all his previous decisions. He moves homeward with probability p and pubward with probability 1 − p, stopping when he
Rating:Essay Length: 5,254 Words / 22 PagesSubmitted: August 24, 2014 -
Marks & Spencer
Marks & Spencer Marks & Spencer was founded on 1884 as a market stall by Marks. It became Marks & Spencer in 1894 as a partnership with Spencer. From that humble beginning Marks & Spencer became leader in the industry. And for more than half a centuryM & Spencer was the epitome of enlightened capitalism. It dominated the British high streets and provided shoppers with quality and value clothing unrivalled by competitors. It was one
Rating:Essay Length: 1,457 Words / 6 PagesSubmitted: March 16, 2010 -
Marks & Spencer Analysis
FINANCIAL ANALYSIS OF MARKS & SPENCER Introduction Global retailer Marks & Spencer is the United Kingdom’s premier clothing, food, and financial services retailer. The company’s commitment to value, service and quality began in 1884 when Michael Marks, a Russian born Polish refugee formed a partnership with Tom Spencer, a former cashier from the wholesale company IJ Dewhirst, which later on became Marks & Spencer. During this 120-year journey, Marks & Spencer has continuously evolved
Rating:Essay Length: 5,074 Words / 21 PagesSubmitted: January 6, 2010 -
Marks & Spencer Case:operational Strategy and Location
MARKS & SPENCER CASE:OPERATIONAL STRATEGY AND LOCATION) Introduction In this essay type assignment we are going to look at the various strategies that are undertaken by the organization for improving the services and the quality of product. We are going to throw light on the operating strategies of the organization with special reference to location.We are going to consider the entire example in reference to Marks and Spencer.We will also relate the various aspects of
Rating:Essay Length: 924 Words / 4 PagesSubmitted: January 20, 2010 -
Marks & Spencer Group Plc
Marks & Spencer Group plc The extension of international Business will increase the company's revenue growth. Marks and Spencer Group plc (Marks & Spencer) has acquired 50 per cent of Marks & Spencer Marinopoulos BV which operates 38 Marks & Spencer stores in Greece, a number of Balkan states, including Romania and Bulgaria, and Switzerland. The joint venture plans to open up to 50 new stores in these markets over the next few years. This
Rating:Essay Length: 7,849 Words / 32 PagesSubmitted: April 24, 2011 -
Marks & Spencer Plc
Marks & Spencer Plc (from now on M&S) is an international retailer with 718 locations across 34 countries. The group sells clothing, footwear, gifts, home furnishings and foods under the St. Michael trademark in its chain of 294 stores in the United Kingdom. Approximately half of the group's overseas stores are franchised to local partners. The group also owns the clothing retailer Brooks Brothers and the Kings Super Markets chain in the United States
Rating:Essay Length: 1,417 Words / 6 PagesSubmitted: April 28, 2011 -
Marks & Spencer Strategy Changes Needed Urgently
Marks & Spencer Strategy Changes Needed Urgently Marks & Spencer reported a drop in clothing sales of 8.5% and food sales 1.7%. The Positioning Game suggested some months ago that the group needs to make a marketing decision about its food versus clothing businesses. There has been little indication of action in this direction and I predict further declines in trading until it changes. Some corporate brands can hold together a variety of subsidairy products.
Rating:Essay Length: 408 Words / 2 PagesSubmitted: November 14, 2009 -
Marks & Spencer Swot Analysis
SWOT Analysis It is well known that for a long period of time Marks & Spencer was considered to be the market leader and UK’s best established store in the retail sector. They were known as the top clothing retailers and they pioneered the development of chilled convenience foods in the 1980’s . They had a simple philosophy, which was to produce high quality products under a well known, recognised brand name at considerably affordable
Rating:Essay Length: 456 Words / 2 PagesSubmitted: November 9, 2009 -
Marks & Spencers
During 2003/2004 Marks & Spencers have worked to improve their performance across their wide range of corporate social responsibility issues. THEIR BUSINESS • Clothing: clothing accounts for 50.1% of the UK sales and it’s their biggest business. Provides a wide range of clothing for women, men and children. They have 11% share of the UK marketing. Marks & Spencers Public Relations program: • Customer: I think we should keep a sales information, annual independent Survey
Rating:Essay Length: 330 Words / 2 PagesSubmitted: November 27, 2009 -
Marks and Spencer
Introduction In this report I will be analysing Marks and Spencer’s overall approach to employee resourcing. In particular its approach to human resource planning, its recruitment and selection methods, and its reward and performance management practices and how issues of diversity and health and safety are managed. Firstly, I will be introducing the company’s background, strategy, structure and culture. Company Background With more than 120 years of heritage, Marks and Spencer is one of the
Rating:Essay Length: 2,441 Words / 10 PagesSubmitted: January 18, 2010