Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 4,021 - 4,050
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Defining Marketing Paper
Defining Marketing Paper Billy W. Denbow MKT/421 Gary Solomon January 29, 2007 Defining Marketing Paper The American Marketing Association defines marketing as " an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (American Marketing Association, 2007). According to Randall Chapman, The World Marketing Association also has a definition, different, but equally as accurate
Rating:Essay Length: 1,221 Words / 5 PagesSubmitted: May 26, 2010 -
Defining Public Relations
Defining Public Relations My personal definition of public relations is a function used to make organizations, people, products, services or places etc. that are despicable (in a general way) and useless appear somewhat decent and useful to others whose opinions matter. Public relations basically sugar-coats the truth and might go so far as to blatantly lie about something for a means to an end. The end may be higher sales in business or even to
Rating:Essay Length: 593 Words / 3 PagesSubmitted: November 22, 2009 -
Defining Public Relations
Defining Public Relations Communication and publicity comes to mind when we talk about defining Public Relations. Public Relations is allot more complex than one would assume, with all the different types of title names associated with PR. Each separate job title comes with a different job description. So in asking me to make my own definition known, I would have to conclude that Public Relations to me means; a job requiring excellent communication skills ,
Rating:Essay Length: 901 Words / 4 PagesSubmitted: November 29, 2009 -
Defining Public Relations
Defining Public Relations Public Relations are found in every aspect of our society, from large and small organizations for and non-profit, politics, sports, and Hollywood. This paper will provide three definitions from different sources, compare, and contrast each definition. I will also include my personal definition of Public Relations. “Public relations includes ongoing activities to ensure the company has a strong public image. Public relations activities include helping the public to understand the company and
Rating:Essay Length: 870 Words / 4 PagesSubmitted: December 6, 2009 -
Defining Public Relations
Defining Public Relations Course: MKT/438 Public Relations Public Relations can be explained as any ongoing activity to ensure the said company has a strong public image. Public relations activities can include helping the public to understand the company and its products. Often, public relations are conducted through media (i.e. newspapers, television, magazines, etc.). Public relations is actually considered one of the primary activities utilized by companies for promotion of the company and products. The great
Rating:Essay Length: 669 Words / 3 PagesSubmitted: December 12, 2009 -
Defining Public Relations
Defining Public Relations Marketing includes an array of activities which together should meet the needs of the customers and in return gain value. Marketing includes, but is not limited to, anything needed to launch a product from scratch and into the hands of the customer. This includes activities such as designing a product to fit the needs of the customers and pricing it to be successful; promoting the product so people will know of and
Rating:Essay Length: 706 Words / 3 PagesSubmitted: December 23, 2009 -
Defining Public Relations
Defining Public Relations Paper Public Relations/MKT 438 March 2, 2006 Public relations is, simply stated, the art and science of building relationships between an organization and its key audiences. I define Public relations as the relationship between the an organization and the consumers of whatever product is being offered. Good public relations are the key to the success of any business. A company must strive to stand out in its particular field. There are
Rating:Essay Length: 708 Words / 3 PagesSubmitted: December 30, 2009 -
Defining Public Relations
Defining Public Relations Public relations (PR) has many different definitions. PR can have a different meaning to every individual person and every organization. For some people, it focuses on advertising while others may feel it is marketing and for others the concept revolves around business relationships. PR is a vital communications tool between an organization and its public. Every organization may have a different perception of what PR actually means or entails. Cuclis Public Relations
Rating:Essay Length: 676 Words / 3 PagesSubmitted: January 16, 2010 -
Defining Public Relations
Defining Public Relations There are many different definitions for public relations but my definition is: A way of communicating to the public primarily directed at gaining the public trust or understanding. Public relations normally deal with issues rather than products or services. Public Relations involve communicating both ways between an organization and the public. It requires that one analyze and understand the attitudes and behavior of the public. Only then can an organization undertake
Rating:Essay Length: 700 Words / 3 PagesSubmitted: January 24, 2010 -
Defining Public Relations
Defining Public Relations This paper will attempt to define Public Relations from three different sources, as well as give the writers personal definition on the subject. Personally Public Relations were viewed as a means of informing the public as to a certain event or situation. According to the textbook the definition is “Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.” (Seitel,
Rating:Essay Length: 597 Words / 3 PagesSubmitted: March 24, 2010 -
Defining Public Relations
Defining Public Relations Keith Ducote University of Phoenix MKT 348 Instructor Jackie Perry May 30, 2006 Defining Public Relations Public relations, as a field, is a multibillion dollar business practiced by more than 200,000 professionals around the United States. The need for additional sufficient public relations has sparked an increasing growth in numbers and in respect within the past thirty years. According to the Bureau of Labor Statistics, public relations will be one of the
Rating:Essay Length: 630 Words / 3 PagesSubmitted: April 17, 2010 -
Defining Public Relations
Public relations can have many different definitions depending on what source you are referencing. Rex Harlow, a well respected and a pioneer in the field of public relations put together a list of approximately 500 different definitions. Although there are several different definitions for public relations it has become a vital part today’s business world. It has been estimated that companies in the United States spend around $10 billion per year on public relations. (Wilcox,
Rating:Essay Length: 433 Words / 2 PagesSubmitted: May 25, 2010 -
Defining Public Relations Paper
Defining Public Relations Paper An important, but frequently overlooked approach to business promotion and marketing is Public Relations also known as PR. There are many different definitions of PR. There are PR firms that can influence the publics opinoins on behalf of companies and organizations. In an effort to compare and contrast different defintions and evaluate why there are so many definitions this paper will look specifically at four varying definitions. According to the Wikipedia
Rating:Essay Length: 391 Words / 2 PagesSubmitted: November 8, 2009 -
Defining Public Relations Paper
Defining Public Relations Paper Public relations is a term which is 200 years old this year, having first being used by Thomas Jefferson, the US president in 1807. Throughout the course of time the definition of Public Relations, PR for short, has adapted itself for many uses. As such there is no one set definition for PR to date. Definitions of Public Relations: ‘One of the earliest definitions of PR was created by Edward Bernays.
Rating:Essay Length: 947 Words / 4 PagesSubmitted: February 16, 2010 -
Defining Public Relations Paper
Defining Public Relations A public relations department works on enhancing a company’s reputation with the use of skilled publicists. These people possess the ability to highlight positive attributes of the business, product, or person. Business today is extremely competitive. For companies to remain competitive, they need to stand out from the crowd and appeal to both the public and the media. The public are the buyers of the product and the media are responsible for
Rating:Essay Length: 828 Words / 4 PagesSubmitted: April 30, 2010 -
Defining Virtual Teams
Defining Virtual Teams Business today does not stop at the barriers of country lines or miles of ocean, our economy thrives on global interaction with companies strewn throughout the world. Technology cut the limits of time and location by innovating the way we conduct day-to-day business. A newly impending trend is virtual teams, which are a group of individuals within a company committed to a common goal, who collapse the four walls of organizational interaction
Rating:Essay Length: 311 Words / 2 PagesSubmitted: June 10, 2010 -
Definitia Si Istoricul Microeconomiei
1.1Definitia si istoricul microeconomiei Microeconomia este ramura stiintei economice (stiinta alocarii optimale a resurselor), ce studiaza mijloacele de satisfacere a nevoilor crescatoare ale oamenilor in conditiile limitarii (a raritatii) resurselor si pe deasupra comportamentele individuale ale consumatorului, ale producatorului si cateodata ale statului si care analizeaza modul in care preturile se stabilesc pe diferite piete(piata bunurilor si serviciilor,a muncii, monetara, a titlurilor , etc). Se intelege ca macroeconomia se intereseaza de latura globala ,
Rating:Essay Length: 5,519 Words / 23 PagesSubmitted: May 10, 2011 -
Definition of Command Economy
THE COMMAND ECONOMY A command economy is one in which a central authority has control of the resources of the economy and makes most of the economic decisions. TODAY : DICTATORSHIPS OR CUBA OR CHINA IN THE PAST: NEW FRANCE & THE WARTIME ECONOMY OF THE 1940'S NEW FRANCE New France was discovered by accident while explorers were searching for shorter trade routes to India and China, where they hoped to find rich sources of
Rating:Essay Length: 655 Words / 3 PagesSubmitted: May 24, 2010 -
Definition of Leadership
DISCUSSION Definition of Leadership Leadership is defined as the ability to influence group members so as to help achieve the goals of the group (Stephen, 2004). Leaders can emerge from within a group as well as by formal appointment to lead a group. It is important for all managers to establish themselves as leaders (Shami & Lau, 2000). Consequently it must be noted that all leaders do not necessarily have to be a manager (Senior,
Rating:Essay Length: 1,659 Words / 7 PagesSubmitted: May 27, 2010 -
Definition of Marketing
Marketing plans can be essential to a company’s success in launching a new product or service. Without the proper research and development of a solid marketing plan, a new product or service could ultimately fail and cost a company a large amount of money. Prior to beginning to develop a marketing plan, one must first understand the definition of marketing. To some, including myself, it could be defined as advertising, price, consumer information and
Rating:Essay Length: 1,040 Words / 5 PagesSubmitted: February 18, 2010 -
Definition of Marketing
DEFINITION OF MARKETING Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." (American Marketing Association) Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individuals and organizational goals. (www.wikipedia.com) My definition of marketing is examining the particular area of products that your company
Rating:Essay Length: 807 Words / 4 PagesSubmitted: November 1, 2011 -
Definition of Public Relations
The Definition of Public Relations Public relations, what exactly does that mean? The term public relations seems straight forward, however, it has many different definitions. People see the term in different ways. Public relations is a very common term that is used in many different fields. Due to the different uses of public relations, there are many different definitions. Three definitions for public relations will be given to give a better understanding of the term.
Rating:Essay Length: 702 Words / 3 PagesSubmitted: November 29, 2009 -
Definition of Public Relations
Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task, and has concerned many public relations specials and scholars alike. They seem to agree that while individuals’ actual definition of public relations might vary in strategy and technique, the end goal is always the same, to influence public opinion favorably for one’s organization. Public Relations in My Own Words Public Relations deals
Rating:Essay Length: 1,023 Words / 5 PagesSubmitted: February 15, 2010 -
Definition of Public Relations
Three definitions, one broad scope of what it actually means to begin the process of interpretation and communication of the reputation, profitability, and in some cases, the continued existence of an organization. It is determined to solely depend on the targeted approach in takes in its mainstream awareness and attention it creates. As organizations continue the experiment with the role in which Public Relations is generated and accounted for within their organization, they will begin
Rating:Essay Length: 988 Words / 4 PagesSubmitted: February 21, 2010 -
Definition of Public Relations
Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and various publics on whom its success or failure depends” (Cutlip, Center, Broom). Wikipedia defines public relations as the art and science of building relationships between an organization and its key publics (Wikipedia.com). The Public Relations Society of America formally adopted a definition of public relations which has become most accepted and widely used: "Public relations helps an
Rating:Essay Length: 572 Words / 3 PagesSubmitted: May 1, 2010 -
Delegate Through Management
Hours in a Day Sometimes I think my boss wished there were 48hrs in a day, he’d be able to get a lot more work done. He may not get those extra hours in a day but he can get the equivalent through delegation. He effectively plugs into expertise of his people to assist him in completing the task on hand, thus multiplying his efforts. There is more to delegation than just giving members of
Rating:Essay Length: 742 Words / 3 PagesSubmitted: April 6, 2010 -
Delegating
Delegating As an employer or employee, there are days in which, no matter how well the day is planned, there doesn’t seem to be enough time to accomplish all those things that need to be done. Whether it is self created issues or issues brought on by others, something always seems to throw off the plan. There are several options available to better manage time and allow a plan to be more effective throughout the
Rating:Essay Length: 1,242 Words / 5 PagesSubmitted: February 11, 2010 -
Delegation
“Successful delegation of authority as a leadership style takes time and energy, but it's worth the time and energy to help employee involvement and employee empowerment succeed as a leadership style. It's worth the time and energy to help First let me preface this by explaining what my organization does. We manufacture disposable food service/ tableware products. We have six levels of management. At the top is the owner; next are the executive committee,
Rating:Essay Length: 937 Words / 4 PagesSubmitted: November 11, 2009 -
Delegation
The hardest skill for a manager to master sometimes is delegation. It is a skill that, at the root, is fundamental in the ultimate success in whatever endeavor one would encounter. Delegation is very important, especially in the business that I am in, the parcel industry. United Parcel Service is a multibillion dollar corporation where I am currently employed. Within its structure, without those who can properly delegate, it would be virtually impossible to manage
Rating:Essay Length: 1,301 Words / 6 PagesSubmitted: November 12, 2009 -
Delegation
What is delegation? Delegation is defined as follows: “Getting work done through others or as directing the performance of one or more people to accomplish organization goals (Managing & Leading: Concepts, 1997, p. 146). Delegation is a part of management. It allows managers to assign responsibility to coworkers to achieve organization goals through the work of others. In conclusion delegation is the process of achieving performance of certain outcomes for which you are accountable with
Rating:Essay Length: 962 Words / 4 PagesSubmitted: November 14, 2009