Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 9,721 - 9,750
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Market Research online Community
Market Researchers and Suppliers of Market Research have, readily available, the techniques and methods to be leaders in any vertical and/or niche market they decide to research and disseminate information to. Due to accelerating market dynamics, the information and feedback on the products they research is increasingly becoming a commodity. These researchers have, over time, become accustomed to the least expensive, quickest provider approach to get this information as it has become part of the
Rating:Essay Length: 565 Words / 3 PagesSubmitted: January 6, 2010 -
Market Research Process
Imagine that you find yourself in any of the following situations: 1. You are currently working for someone else, and you have an idea for a new product or service. 2. You own a small business and you have been successful with your first product or service. Now you have an idea for a new product. 3. You work for a large corporation, and the product that you manage has started to lose sales
Rating:Essay Length: 1,182 Words / 5 PagesSubmitted: May 30, 2010 -
Market Research Sample ( Airline)
Sample Process and Size Sample Population must meet at least two of the following qualification: Have experience the handling of obese passenger personally Have worked with obese individuals in a professional matter Have worked as a customer service agent with a commercial airline Target population: Frequent traveler (Generation X and Baby boomers) 250 Airline personnel 250 Clinical obesity professionals 50 Sample frame Airline date bank that handle airlines complaints, Commercial Airline personnel data bank
Rating:Essay Length: 382 Words / 2 PagesSubmitted: November 14, 2009 -
Market Segmenetion
Market segmentation When the company has successfully identified the segments within a market, the next step is to target these segments with products that closely match the needs of the customers. There are three main targeting strategies: пЂ Concentrated пЂ Mass пЂ Differentiated Concentrated (Niche or Focused) strategy is concerned with targeting one particular, well-defined, specific segment of customers within the market. There are several different niche marketing strategies : пЂ End user strategy: serving
Rating:Essay Length: 908 Words / 4 PagesSubmitted: December 14, 2009 -
Market Segmentation
You are Senior Marketing Exec of a local company which deals in skin care products.You have proposed that the company produce a line of consumer skin care (sunscreen) products under the brand name "MATAHARI 00".You are required to discuss the matter of market segmentation of that proposed product at a meeting of the Board of Directors.If they are satisfied with you explanation as to the potential of the product,you stand a chance of being appointed
Rating:Essay Length: 383 Words / 2 PagesSubmitted: November 14, 2009 -
Market Segmentation
Segmentation is important in consumer analysis because understanding the consumer will allow us segment the market more meaningfully. To get a product or service to the right person or company, a marketer would firstly segment the market, then target a single segment or series of segments, and finally position within the segment(s). Market segmentation is the basis for customer orientation and differentiation Segmentation is essentially the identification of subsets of buyers within a market who
Rating:Essay Length: 1,993 Words / 8 PagesSubmitted: November 14, 2009 -
Market Segmentation
1.Introduction 1.1. History of McDonald's Corporation McDonald's Corporation is the world's largest chain of fast food restaurants, primarily selling hamburgers, french fries, soft drinks, milkshakes and desserts. It appeals to local taste preferences with relevant offerings like the offerings of one-third pound Big Tasty in most Europe and Latin America. McDonald's began in 1940 and opened by siblings Dick and Mac McDonald in San Bernardino, California. “We take the burger business more seriously than anyone
Rating:Essay Length: 523 Words / 3 PagesSubmitted: December 20, 2009 -
Market Segmentation
To reach different markets or to promote your products to different locations or people one has to use a method called market segmentation. “Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions, communications, advertising and other marketing mix variable” (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they
Rating:Essay Length: 345 Words / 2 PagesSubmitted: January 7, 2010 -
Market Segmentation
Market segmentation is one of the steps that goes into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in today's market place is finding subtle differences to give a business the marketing edge. Businesses that target specialty markets will promote its products and services more effectively than a business aiming at the
Rating:Essay Length: 361 Words / 2 PagesSubmitted: January 10, 2010 -
Market Segmentation
Market Segmentation ________________________________________ Targeting a segment of the market can be a powerful strategy. It’s the concentration of marketing effort to dominate a market niche. Market segmentation is the process of identifying and targeting groups of individuals who are similar to one another. Markets can be segmented in many different ways: by product or service needs, by sensitivity to price, by geographic area, by demographic segment, or by psychographics and lifestyles. Successful segmentation depends on
Rating:Essay Length: 636 Words / 3 PagesSubmitted: February 14, 2010 -
Market Segmentation
Market Segmentation The final stage of the twentieth-century market in America has been characterized as "market segmentation." Fully developed in the 1970s and 1980s, firms sought competitive advantage through the use of demographics and psychographics to more accurately pinpoint and persuade consumers of their products. Price was determined not so much by how cheaply something could be sold, but more by the special value a particular market placed upon the goods, independent of production costs.
Rating:Essay Length: 778 Words / 4 PagesSubmitted: March 14, 2010 -
Market Segmentation
Abstract The rapid growth of the Internet and online services has been witnessed worldwide as being the beginning of a long lived trend towards the economy built on the infrastructure of communication and gaming over the Internet. The potential growth of Internet use is enormous today to the point where a computer terminal with online connection is as common and necessary as a telephone. Electrify will be establishing itself as the first local upscale Internet
Rating:Essay Length: 2,343 Words / 10 PagesSubmitted: January 23, 2011 -
Market Segmentation This Document Prepared and Presented by Business Resource Software, Inc
Market Segmentation This document prepared and presented by Business Resource Software, Inc. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in
Rating:Essay Length: 5,293 Words / 22 PagesSubmitted: December 26, 2009 -
Market Share
A business with a range of products has a portfolio of products. However, owning a product portfolio poses a problem for a business. It must decide how to allocate investment (e.g. in product development, promotion) across the portfolio. A portfolio of products can be analysed using the Boston Group Consulting Matrix. This categorises the products into one of four different areas, based on: Market share – does the product being sold have a low or
Rating:Essay Length: 292 Words / 2 PagesSubmitted: April 15, 2010 -
Market Status and Structure Before Ryanair’s Entry
Market status and structure before Ryanair’s entry The current market is a stabilised market, with strong players like British Airways and Aer Lingus. Both airlines established routes in the lucrative Dublin - London markets and tap on profits from this route to finance their other less profitable operations. British Airways, in particular, has been hungry for profits after emerging from losses sustained in the early 1980s due to the high fuel prices and the
Rating:Essay Length: 1,304 Words / 6 PagesSubmitted: June 8, 2010 -
Market Structure
Market structure is defined as the particular environment of a firm, the characteristics of which influence the firm’s pricing and output decisions. There are four theories of market structure. These theories are: • Pure competition • Monopolistic competition • Oligopoly • Monopoly Each of these theories produce some type of consumer behavior if the firm raises the price or if it reduces the price. The theory of pure competition is a theory that is built
Rating:Essay Length: 478 Words / 2 PagesSubmitted: January 8, 2010 -
Market Structure Cartel
A Cartel is a company with a very unique position with the opportunity to use a simple model to optimize price. It is an organization with a very desirable position in the world; very few companies can experience the opportunity to determine their own prices without loosing significantly market share. OPEC is considered a Monopolistic-Cartel type of organization. Firm’s demand curve This type of structure has the advantage that while increasing oil prices may
Rating:Essay Length: 803 Words / 4 PagesSubmitted: November 19, 2009 -
Market Structures
Running head: Market Structures Market Structures MBA501 University of Phoenix Online Market Structures McConnell and Brue (2004) describe four market structures that companies align themselves with during the course of their corporate lives. This paper will give examples of the four market structures: Pure Competition, Pure Monopoly, Monopolistic Competition and Oligopoly. Companies may move from market structure to market structure over the course of growth and time. This movement between structures may be the result
Rating:Essay Length: 1,416 Words / 6 PagesSubmitted: December 17, 2009 -
Market Structures
Introduction Economists group industries into four distinct market structures: pure competition, pure monopoly, monopolistic competition, and oligopoly (McConnell & Brue 2004). Understanding the different market structures will help to understand how price and output are determined and will also help to evaluate the efficiency or inefficiency of those markets (McConnell & Brue 2004). This paper will briefly explain each market structure and will also explain how Quasar Computers evolved through each structure. Monopolistic Competition Monopolistic
Rating:Essay Length: 575 Words / 3 PagesSubmitted: February 27, 2010 -
Market System
Market failures Economists define Market Failure as a situation where resources cannot be efficiently allocated due to the breakdown of price mechanism caused by factors such as establishment of monopolies. The reasons why market failures occur are: 1. Agents in a market can gain market power, allowing them to block other mutually beneficial gains from trades from occurring. 2. The actions of agents can have externalities, which are innate to the methods of production, or
Rating:Essay Length: 422 Words / 2 PagesSubmitted: May 3, 2011 -
Market Trends Affecting Bankatlantic
Market Trends Affecting BankAtlantic (BA) Market Structure Current market structure for BA holds true to the current lag in the economy. BA’s future as a bank is not at risk, nor is it in jeopardy at this time; however, there are some significant changes that are certain to be industry wide. Many financial institutions are under scrutiny from effects of the mortgage meltdown due to predatory lending BA managed to stay a full step ahead
Rating:Essay Length: 1,517 Words / 7 PagesSubmitted: November 10, 2009 -
Market Watch: Regulation of the Stock Market
Market Watch 1 Market Watch: Regulation of the Stock Market Samuel Thomas Legal Environment Bus670 Professor Gittens Market Watch 2 The Enrons and Worldcoms made it clear that the financial markets cannot be left under the auspices of corporate directors and officers, without oversight authority. “The corporate abuses and fraud that Enron exemplified, while not a first in the financial markets, they were certainly a first in terms of the magnitude of the losses to
Rating:Essay Length: 1,666 Words / 7 PagesSubmitted: November 27, 2009 -
Market, Situational, Plest and Swot Analyisis for Heriot in the Uk
INTRODUCTION My report is based on a company by the name ‘Heriot' which specializes in catering for weddings, private parties and functions, corporate events and societal events. It is based in London and tends mostly to clientele in central London, greater London, Surrey, Hertfordshire, Middlesex, Berkshire and Buckinghamshire. As a company, it came into existence in 1968. However, because Heriot is a family based/owned catering outfit, they are in the lower end of the
Rating:Essay Length: 2,835 Words / 12 PagesSubmitted: May 5, 2011 -
Marketig Mix
Marketing Mix The success of a company relies greatly upon proper marketing. A company must have a proper mix of all the elements and marketing efforts in order to produce desirable sales results. This mix will include the variables and tools a company will use to satisfy the business objective and the needs of their potential customers. This mix which is determined by marketing research and experimentation is commonly known as the marketing mix. This
Rating:Essay Length: 1,557 Words / 7 PagesSubmitted: November 21, 2009 -
Marketin Mix
MARKETING MIX Introduction Marketing is a mixture of complex elements. If all ingredients are not researched and investigated, it could mean a less than satisfactory outcome for any company. The most well known method of constructing a marketing mix is using what is called “the four P’s”. The elements, which make up the four P’s are Product, Price, Place and Promotion. In this paper I will give a description of each element, three different companies
Rating:Essay Length: 937 Words / 4 PagesSubmitted: November 12, 2009 -
Marketing
A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order
Rating:Essay Length: 3,008 Words / 13 PagesSubmitted: March 4, 2009 -
Marketing
All companies compete with one another; they strive for excellence and to be the best. They have to compete with each other to win over markets and to be the one who ends up on top. Most businesses are guided by the maxim "nothing ventured, nothing gained" (Spulber 7). Winning a market requires a company to have an aggressive investment and growth. Although many companies try to keep costs down for the consumer, low
Rating:Essay Length: 1,163 Words / 5 PagesSubmitted: March 11, 2009 -
Marketing
PERSONAL INFORMATION (*REQUIRED) *FIRST NAME: DO NOT SHOW MY NAME IN MY PROFILE: *LOCATION: *ZIP/POSTAL CODE: *COUNTRY: Select One... USA Afganistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Azores Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia & Herzegovina Botswana Brazil British Indian Ocean Ter Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Canary Islands Cape Verde Cayman Islands Central African
Rating:Essay Length: 489 Words / 2 PagesSubmitted: November 18, 2009 -
Marketing
TERM PAPER There are a number of aspects encompassed by the field of Marketing. Each of these aspects are key elements in the performance of Marketing a product. The concept of Marketing is made up of four "P's;" they are Product, Price, Promotions, and Placement. These elements of products and services or ideas are used to create exchanges that satisfy an individual and or organizational goal. Promotion is the main “communication to the market that
Rating:Essay Length: 1,236 Words / 5 PagesSubmitted: November 25, 2009 -
Marketing
1. a. In April 2003, Toyota announced its plan to become a largest automobile manufacturer in the world. Part of this plan is the commitment that by 2012, all the vehicles produced in the U.S will have a hybrid - electric engine available. In 2004, Toyota Prius was introduced to market and became the first ever mass produced hybrids vehicle in the world. Target market for the Toyota Prius is the private owners who have
Rating:Essay Length: 1,416 Words / 6 PagesSubmitted: November 25, 2009