Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 10,291 - 10,320
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McDonald’s Corporation: Case Study
McDonald’s Corporation: Case Study McDonald’s Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald’s went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald’s operates more than 30,000 restaurants in over 100 countries and have one of the world’s most widely
Rating:Essay Length: 1,387 Words / 6 PagesSubmitted: February 18, 2010 -
McDonald’s Empire
McDonald’s 1 McDonald’s Empire Kay Kolalowski, Tyler Laudette and Annette Compo University of Phoenix Management 330 Professor Dr. John Seinrukos February 24, 2008 McDonald’s 2 Abstract Ray Kroc once said he did not know what his company would be selling in 2000 but he knew it would be selling more of it than anyone else. (Kroc, 1978). McDonald’s is the predominant leader in the fast food industry and the corporation continues to grow each day
Rating:Essay Length: 1,708 Words / 7 PagesSubmitted: November 10, 2009 -
McDonald’s in China
McDonald’s in China McDonald’s branding strategy is essential in order to build solid products and product lines. This branding is accomplished through the use of unique products marketed by McDonald’s. The brand name can be either the individual product name or a name applied to products (identified by the brand mark) which is a design element such as an icon, a logo, a character or even a sound that promotes a visual or auditory
Rating:Essay Length: 3,011 Words / 13 PagesSubmitted: January 12, 2010 -
McDonald’s Operational Strategy
Overview McDonald’s is the chief global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in over 119 countries each day. The example that we used as a guide is restaurant; the scope of business is fast food. The first McDonald’s was opened in May 15th, 1940 by two brothers Richard & Maurice McDonald. The restaurant first sold - barbeque ribs, beef and pork sandwiches. After a survey was done the
Rating:Essay Length: 781 Words / 4 PagesSubmitted: January 12, 2010 -
McDonald’s Recruiting, Selecting and Training for Success
01_Introduction The reputation of any business ultimately depends on the quality of its products. High quality products need high quality people to create, design, produce and deliver them. So if a business is to maintain its reputation it needs to do well at recruiting high quality employees. For any business offering a large element of personal service, an ability to recruit, train and retain high quality staff is particularly vital. This Case Study looks at
Rating:Essay Length: 1,685 Words / 7 PagesSubmitted: April 25, 2010 -
McDonald’s Russia: Managing a Crisis
McDonald’s Russia: Managing a Crisis The idea of McDonald’s open in Russian is first raised in 1976, the Montreal Olympic Games. When the first McDonald’s restaurant open in Moscow is after 14 years in 1990 with Cohon’s persistent efforts. It achieves big success of Moscow McDonald’s in 1990s and Cohon open another two McDonald’s in Moscow. But during the 1998 Rubles Crisis, the McDonald’s meet big challenges. (i) What were the changes McDonald’s experienced in
Rating:Essay Length: 795 Words / 4 PagesSubmitted: March 28, 2016 -
McDonald’s Sees Rivals into Breakfast
McDonald’s Sees Rivals Into Breakfast McDonald’s is currently under threat in her breakfast market as Starbucks Corp, the king of high-end coffee which is previously focusing on her beverage business, has started to introduce hot breakfast sandwiches in some markets and even plan to sell them nationwide. To take a reaction for the threat by Starbucks, McDonald began to introduce a more robust blend of coffee in order to keep the customer not moving to
Rating:Essay Length: 706 Words / 3 PagesSubmitted: January 22, 2010 -
McDonald’s Who?
McDonald’s, Who? Subway Resturants, the franchised based sandwich shops, has surpassed McDonald’s as the largest restaurant chain in the country. The “Healthy Choice” promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonald’s 295 opened (www.Subway.com). The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca received a loan from a family friend for one thousand dollars, and opened
Rating:Essay Length: 774 Words / 4 PagesSubmitted: November 29, 2009 -
McDonald’s: Serving Fast Food Around the World
International Case: McDonald’s: Serving Fast Food Around the world. Answer 1: A thorough understanding of the case leads us to the following opportunities and threats for McDonald’s. Opportunities 1. People always want high quality at a moderate/low price. They also need fast service in spotless surroundings. McDonald’s, due to its global presence and international practices, can provide all these at an affordable price. 2. The Eastern countries were not introduced to fast food. Fast food
Rating:Essay Length: 674 Words / 3 PagesSubmitted: April 25, 2010 -
McDonals Case Evaluation
Olena Slipenko McDonalds Case Evaluation McDonalds Corporation is the world’s largest fast food chain with more than 36,000 stores in 119 countries. Everyday customer traffic is 62 to 68 million customers. Started by McDonald brothers in 1940 in San Bernardino, CA as a small restaurant with menu limited to burgers, drinks & French fries - today it’s a world largest franchise network with 25.41 billion dollars in annual revenue in 2015. It’s not only a
Rating:Essay Length: 1,223 Words / 5 PagesSubmitted: March 9, 2019 -
McGee Case Study
Sam Capistrant 2/27/18 McGee Case Introduction Mary Ellis recently resigned of her sales position, because she felt she was not being rewarded for all of her hard work and dedication. McGee Metals was spit up into three unrelated business groups, where there was a management structure in each division. Employees are concerned of where they will go, and what new positions will be obtained in this complicated business organizational structure. Problem Statement How can Mann
Rating:Essay Length: 856 Words / 4 PagesSubmitted: March 7, 2018 -
McGreggors Theory
Support of McGregor’s Theory Y I support McGregor’s Theory Y on the view of motivation of employees in the workplace. The Y theory is positive in nature. There is an inherit trait for all people to want better for themselves and those whom they care about. This characteristic towards the goods things in life can certainly translate into the work environment given the right managerial leadership and skills. This paper will explain the general assumptions
Rating:Essay Length: 520 Words / 3 PagesSubmitted: December 27, 2009 -
McI
1.What is the likely level of MCI's external needs over the next several years? By how much could they reasonably be expected to vary? Why? MCI's external needs will continue to expand for the next decade according to increasing projected market expansion (20% in the next 6 years) and decrease in operating margins due to more competition. The only alternative for the company is to realize the projected market share increase forecasted on Exhibit 9
Rating:Essay Length: 1,282 Words / 6 PagesSubmitted: May 15, 2011 -
McI Case Analysis
MCI CASE ANALYSIS: PRESENTED: THURSDAY JUNE 15, 2006 MCI CASE ANALYSIS INTRODUCTION MCI is at a critical point in their company history. After going public in 1972 they experienced several years of operating losses. Then in 1974 the FCC ordered MCI’s largest competitor AT&T to supply interconnection to MCI and the rest of the long distance market. With a more even playing field the opportunities to increase market share and revenue were significant. In
Rating:Essay Length: 1,079 Words / 5 PagesSubmitted: December 20, 2009 -
McI Inc.
UST Inc. is a smokeless tobacco company with a long tradition and a recognizable brand name. A strong brand name can have lots of associations with high quality, revenues, soundness, growth, etc. But, this is one of the characteristics that can be like two edged sward. On one side, company with long tradition is expected to to operate in a stable and prosperous way as it always did, but on the other side, company itself
Rating:Essay Length: 274 Words / 2 PagesSubmitted: December 23, 2009 -
McI Worldcom Accounting Scandal
WorldCom, originally Long Distance Discount Services (LDDS) was formed in 1994 with the take over of several telecommunications companies including Communications Group, Inc, and WilTel Network Services (Funding Universe, 1999). WorldCom's CEO Bernard Ebbers, who had also been LDDS's CEO since 1985 had a history of acquiring other telecommunications companies, which paid off in 1998 with the $37 billion purchase of MCI (Funding Universe, 1999). The two companies merged and became MCI WorldCom, "one
Rating:Essay Length: 1,142 Words / 5 PagesSubmitted: April 28, 2011 -
McRib, the Boneless Pig Salvation
Executive Summary The goal of this marketing audit is to outline the advertising and marketing strategies that McDonald’s Corporation has employed in recent years for the McRib sandwich and to make recommendations about future marketing and promotional plans for the promotional sandwich. The McRib was introduced in 1981 as an alternative to the common hamburgers and fries on the McDonald’s menu in an effort to maintain the interest of those customers who were becoming bored
Rating:Essay Length: 946 Words / 4 PagesSubmitted: March 1, 2010 -
McS: Olympic Car Wash
Management Control Systems Case: Olympic Car Wash The company and the bonus distribution The Olympic Car Wash Company is situated in Belgium and has 30 locations, each with a general manager. One of the locations is located in Aalst, which will base this assignment. The chief operating officer, Jacques Van Raemdonck, is also responsible for the performances of the locations as well as the distribution of the bonus pools, both being carried out after each
Rating:Essay Length: 520 Words / 3 PagesSubmitted: February 17, 2010 -
Mdec Launches Malaysia Animation Creative Content Centre
MDEC LAUNCHES MALAYSIA ANIMATION CREATIVE CONTENT CENTRE The Multimedia Development Corporation (MDeC) has established the Malaysia Animation Creative Content Centre (MAC) to provide local animators, visual effect artists and multimedia students centralised facilities and programmes that will enable them to bring their ideas to fruition in digital content space. The digital contents expected to be produced here will include animation works, games, visual effects, mobile contents and computer graphic related contents. MDeC said the MAC,
Rating:Essay Length: 250 Words / 1 PagesSubmitted: May 6, 2010 -
Measurement and Hedging
IAS 39 Financial Instruments: Recognition and Measurement Measurement and hedging Under existing UK requirements, financial instruments are generally carried at amortised cost - less impairment provisions in the case of financial assets - although some entities mark-to-market trading books with changes in value recognised in the profit and loss account. IAS 39 requires specific measurement bases to be applied to different categories of financial instrument, which would require a number of significant changes to existing
Rating:Essay Length: 927 Words / 4 PagesSubmitted: May 19, 2010 -
Measurement Strategy
Measurement Strategy Blockbuster faces many new external challenges and opportunities with new competition, increased technological growth, and entering in new major markets. Blockbuster is constantly implementing new strategies and plans that will help boost them past any competitors by always changing the way they do things. The company is also looking for new ways to change or update their current technologies to help support the ever growing needs of society such as DVD, reservations, home
Rating:Essay Length: 487 Words / 2 PagesSubmitted: January 21, 2010 -
Measures of Performance
Introduction In the traditional office working environment, a staff member will have their own desk, chair, pedestal, PC and phone within their own space. Now, with the rise of more and more “new age” companies the traditional office working environment looks to be becoming a thing of the past. With more and more companies looking to improve the way that they conduct their operations, the 9-5 fully staffed office building seems to be slowly disappearing.
Rating:Essay Length: 4,351 Words / 18 PagesSubmitted: January 3, 2010 -
Measuring the Results of Ggi's Marketing Plan
Running head: GGI MARKET PLAN Measuring the Results of GGI's Marketing Plan March 29, 2007 Measuring the Results of GGI's Marketing Plan The Marketing team recommended ten major options for GGI. 1. a logo 2. a slogan 3. repackage products to an innovative reusable package 4. web store in Spanish 5. web store in English 6. Direct marketing a. Musical cards b. Post cards c. E-mail 7. Advertise a. Radio b. Newspapers c. Place product
Rating:Essay Length: 670 Words / 3 PagesSubmitted: May 2, 2010 -
Mecca Cola Business Proposal
Propsed Title: Mecca Cola Mecca Cola needs an an advertising campaign to boost its sales and gain a larger market share in Europe and the Middle East. Objectives: 1. To find out if we have the potential to grow in the European and Middle Eastren markets. Since the market is dominated by oligopolies such as Pepsi Cola and Coca Cola which are American brands that don't get any sympathy from the Arab and Muslim world
Rating:Essay Length: 1,218 Words / 5 PagesSubmitted: January 20, 2010 -
Mecca-Cola: A Message in A Bottle
MECCA-COLA: A MESSAGE IN A BOTTLE There is no denying that Mecca-Cola is a political product. Commercially, it’s capitalizing on the growing anti-American sentiment. The interesting part, which probably no one has ever done before, is the fact that the founder is making a political statement as well as embracing others with the same attitude through a consumer product. At some level it looks ironic that an anti-American movement takes form in the very byproduct
Rating:Essay Length: 582 Words / 3 PagesSubmitted: November 16, 2009 -
Mechanistic Organization Structures
Mechanistic Organization Structures The mechanistic view of an organization began with the industrial revolution. The view is a reflection of society's radical change from a rural agricultural base to one more impersonally based on centralized urban industry employing great numbers of people. The first changes began in the late 1600's and early 1700's with rudimentary machines replacing manual labor or accomplishing things not previously possible because of size, weight, or sheer numbers. The greatest industrial
Rating:Essay Length: 602 Words / 3 PagesSubmitted: December 21, 2009 -
Medi-Cult - a Danish Biotechnology Company
Medi-Cult, a Danish biotechnology company, established in 1987 to exploit proprietary cell culture technology, supplies the media for use in the later stages of IVF and developed IVM (in vitro maturation) during the 1990s. This process involves maturing eggs from the ovary in vitro with the help of only a single dose of maturation medium patented by Medi-Cult. The major benefit of IVM in contrast to IVF is that it does not require the woman
Rating:Essay Length: 1,224 Words / 5 PagesSubmitted: January 19, 2010 -
Media
Does the media have a liberal bias? Well it depends on who you ask. As they say in the introduction to this issue the bias is in the eyes of the beholder. In this article two completely different views are being stated, Bernard Goldberg for yes the media has a liberal bias and Al Franken stating no the American media is anything but liberal. If you think about it you are the one in
Rating:Essay Length: 262 Words / 2 PagesSubmitted: December 16, 2009 -
Media and Gender Stereotyping
Media and Gender Stereotyping Marla McConnell As media becomes an ever more powerful force in shaping the world's perception of itself, an individual's struggle to maintain a unique identity and self-understanding apart from media influence becomes increasingly difficult. Damaging to the idea of the self are the racial, gendered, and class-based stereotypes (always artificial and frequently physically, fiscally, and emotionally unattainable), which are broadly perpetuated and, because of their persistence, are apparently not broadly questioned.
Rating:Essay Length: 1,028 Words / 5 PagesSubmitted: January 20, 2010 -
Media and Information Kit
MEDIA AND INFORMATION KIT contents CoMpany overview 4 our founder – Reginald Murray (“R.M.”) Williams AO, CMG 7 r.M.wiLLiaMS 75th anniverSary CoLLeCtion 8 75th anniverSary MerCHandiSe 10 tHe Legend of doLLar MiCK 12 auStraLian ManufaCturing at itS beSt – The R.M.Williams factory in Adelaide, SA 13 buSH outfitting – A brief introduction 14 tHe LongHorn – And the R.M.Williams benchmark of excellence 15 r.M.wiLLiaMS bootS – The best leather is our only standard 16 r.M.wiLLiaMS
Rating:Essay Length: 1,747 Words / 7 PagesSubmitted: April 7, 2010