Miscellaneous
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11,203 Essays on Miscellaneous. Documents 6,001 - 6,030
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Marketing Management
NO. 1 MARKETING SPOTLIGHT- NIKE Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believer that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company's commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had
Rating:Essay Length: 4,330 Words / 18 PagesSubmitted: April 29, 2011 -
Marketing Mix
Introduction In this paper I will be discussing the four elements of the marketing mix. First I will describe the product element of the marketing mix. Then I will describe the place element. From there I will describe the price element of the marketing mix. And, finally I will describe the promotion element of the marketing mix. I will also discuss how each element is implemented within Comcast Corporation, a profit based organization. Product The
Rating:Essay Length: 782 Words / 4 PagesSubmitted: November 28, 2009 -
Marketing Mix
My Marketing Mix I am now going to create a marketing mix for my chosen product using the 4 P's, Product, Place, Price and Promotion. Product The product I will be re-launching is the Cadburys Double Decker bar with less calories than a traditional bar. This new re-launch of a chocolate bar will be a limited edition chocolate bar. The idea being limited edition is to make a substantial profit in a short period of
Rating:Essay Length: 573 Words / 3 PagesSubmitted: May 28, 2010 -
Marketing Mix Paper
RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Sara Roswell Pepperdine University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix
Rating:Essay Length: 2,428 Words / 10 PagesSubmitted: December 15, 2009 -
Marketing Mix Paper
Marketing Mix Paper 1 RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Tony Jones Hayward State University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four
Rating:Essay Length: 2,435 Words / 10 PagesSubmitted: February 26, 2010 -
Marketing Mix Paper
Running head: Marketing Mix Paper Marketing Mix Paper MKT421 Susan Ogden January 29, 2008 Wal-Mart has been around little after Sam travel the countryside to learn the fundamentals, of new retailing ideas he was doubtful of the future. He and his partner, Helen, deposit up 95 percent of the money for the first Wal-Mart store in Rogers, Arkansas, borrowing seriously on Sam's image that the consumer was changing to a different type of universal store.
Rating:Essay Length: 563 Words / 3 PagesSubmitted: May 20, 2010 -
Marketing Paper
Executive Summary This report provides an analysis and evaluation of the current and prospective marketing plan of the Xbox 360. Methods of analysis include marketing objectives, target market areas, a marketing mix and an overview of the product, which all can be found in the Table of Contents section of this report. The report finds that the prospects of the company can greatly increase if it is done right. The Xbox 360 is the second
Rating:Essay Length: 1,456 Words / 6 PagesSubmitted: March 16, 2010 -
Marketing Paper
Running head: DEFINING MARKETING Defining Marketing Marketing Marketing has many different definitions, but one sole purpose; to put a brand or business "on the map", to create top-line sales and loyal customer base as well as new customers while increasing profits and leading to an organizations overall success. Personal Definition of Marketing My personal definition of Marketing would be the strategy an organization continuously changes and enhances based on clientel, demographics, location and region, competition,
Rating:Essay Length: 316 Words / 2 PagesSubmitted: March 28, 2010 -
Marketing Paper
This week's assignment was to define marketing in our own words and to explain the importance of marketing in organizational success. My personal definition of marketing is to showcase your product in a way that is appealing to the consumers that you are trying to sell to. I found two definitions of marketing that were fairly close to my definition. The first definition states that marketing consists of the strategies and tactics used to identify,
Rating:Essay Length: 834 Words / 4 PagesSubmitted: April 20, 2010 -
Marketing Plan
There are a variety of styles and formats used for marketing plans. The following section headings will help you organize your plan. The content of the plan is much more important than rigid adherence to a specific format. I. Executive Summary The Executive Summary highlights the main goals and recommendations of the marketing plan. It should also briefly address budget requirements and how success will be measured. II. Business Overview This section is sometime referred
Rating:Essay Length: 981 Words / 4 PagesSubmitted: November 19, 2009 -
Marketing Plan
This is a new millenium will we bring back old tragedies? Torn between Heaven and Hell I feel the world trappin' me. Sappin' me and my soul this Hell is so cold. Fake prophets walk amoung us some don't know. Church bombings, school shootings, and you don't wanna leave? Heaven's a far better place that some of us won't see. I try to be the best person that I can. It's hard with 2 strikes
Rating:Essay Length: 402 Words / 2 PagesSubmitted: November 22, 2009 -
Marketing Plan - Phase III
iPod Freedom Paper III The "iPod Freedom" provides not only significant storage capacity to the tune of 90GB for downloading MP3s, but it also gives customers the power to listen to unlimited radio channels via a Satellite Radio subscription or a previously synchronized home media library set, while obtaining reliable navigation services (GPS) whenever customers want or need it. The following paper will illustrate the attributes of the iPod Freedom; it will describe the rate
Rating:Essay Length: 820 Words / 4 PagesSubmitted: January 8, 2010 -
Marketing Plan: Power Shirts
Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,
Rating:Essay Length: 1,346 Words / 6 PagesSubmitted: November 17, 2009 -
Marketing Project
Marketing Project The name of my island is Mini Vegas. Only 1000 students will be allowed on the island per week. The students will win a spot through a lottery. The island is designed to resemble Las Vegas, just without the expensive costs. It will be complete with many different hotspots located directly on its central strip and will also provide guaranteed celebrity sightings. This spring break trip is guaranteed to give each student a
Rating:Essay Length: 701 Words / 3 PagesSubmitted: November 30, 2009 -
Marketing Research on Soft Drinks
MARKETING RESEARCH ON SOFT DRINKS This is marketing research on the soft drink market which was conducted and analyzed on the basis if a survey. The survey mainly included questioners having both open ended and closed ended questions.The survey in enclosed with the research report Description Carbonated drinks made without any alcohol are called Soft Drinks. They are also known as Coke/Soda/Pop etc. Hot chocolate, teas, coffee etc are usually excluded from this classification. They
Rating:Essay Length: 4,667 Words / 19 PagesSubmitted: November 20, 2011 -
Marketing Research: Kudler Fine Food
Marketing Research: Kudler Fine Food MKT421 - Marketing February 7, 2008 Marketing Research: Kudler Fine Food Kudler Fine Foods is a company on the move. The company is poised to expand services, improve efficiency in the operations and increase the consumer purchase cycle. To accomplished these goals the companies marketing strategies will become a defining factor in how successful Kudler Fine Food will be at achieving there goals. Kudler's has collected information from a survey
Rating:Essay Length: 1,292 Words / 6 PagesSubmitted: March 8, 2010 -
Marketing Strategies for Perodua
Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of
Rating:Essay Length: 431 Words / 2 PagesSubmitted: February 21, 2010 -
Marketing Strategy
ntroduction I am writing my reflective report to review what I have learnt about developing my knowledge of theory and practical aspects of personal development from my first and second. This is so I can help to relate what I have learnt from personal development and apply it to real life situations in a business. I have prepared myself to write this reflective report by reading the core text, material provided by my tutors and
Rating:Essay Length: 682 Words / 3 PagesSubmitted: May 26, 2010 -
Marketing Strategy of Shopping Center
Executive Summary: This study examines the characteristics, needs and shopping behaviors of residents of Mount Vernon and presents an effective marketing strategy for leasing four store-fronts in the new strip-shopping center to the right occupants for their businesses. The shopping center is located in a community that reflects typical small town of high school-educated, downscale to lower-mid income groups with modest housing. Analysis of the characteristics of the shopping center's prospective customers indicates five distinct
Rating:Essay Length: 263 Words / 2 PagesSubmitted: December 22, 2009 -
Marketing Strategy Pizza Hut
A SWOT analysis has been done to identify Pizza Hut's strengths, weaknesses, opportunities, and threats so that these factors can be taken into consideration in deciding whether or not to launch the new "Extreme Pizza." Some of the key elements of our marketing plan first describe the "Extreme Pizza." It will be the largest pizza on the market, with double the cheese and double the toppings. We will target the X and Y Generations, which
Rating:Essay Length: 4,776 Words / 20 PagesSubmitted: January 18, 2010 -
Marketing Study: Purchasing Gps
1. What were the motivations/needs which led you to purchase this product? (Discuss both the obvious and the not-so-obvious underlying motivations. Consider whether you can apply Maslow's hierarchy of needs.) This past Christmas I purchased a GPS unit for my longtime girlfriend, Caroline. The primary motivation being that Caroline is not from the area, and has a tendency to get lost. Purchasing a GPS unit would save us both time and aggravation (more on that
Rating:Essay Length: 1,247 Words / 5 PagesSubmitted: March 2, 2010 -
Marketing Techniques
The selection of communication media to carry the marketing message is a second marketing technique also referred to as advertising. For the B2C site, advertising is all about communication. The media selection is very critical because this is the only contact a potential customer will have. For Shop NBC, the media selection posted when a customer first logs on has to be very convincing for customers because they will never see the product physically until
Rating:Essay Length: 363 Words / 2 PagesSubmitted: January 15, 2010 -
Marketing Tools
Marketing Tools A critical element of an organizations web site is how well it implements the tools of marketing. Some of the fundamental elements that are considered in the development of the web page include; an assessment of the organization's needs, good research of the audience, site development to reflect the character and reputation of the organization, ensuring an adequate level of animation, programming and multimedia, and most important ensuring the site is hosted on
Rating:Essay Length: 970 Words / 4 PagesSubmitted: March 11, 2010 -
Marriage
Marriage is a universal, meaning that no matter where you would go in the world there is marriage. However the meaning of marriage might be different and they way it is done but it still exists all over the world. The people's marriage that I will be looking at with the one I know of my own cultures is that of the Ju/'hoansi. The Ju/'hoansi are indigenous people who live in Southern part of Africa
Rating:Essay Length: 1,294 Words / 6 PagesSubmitted: February 4, 2010 -
Marriage
Only in the states of Vermont and California are gay couples allowed to marry. Same-sex marriage is very important with gay couples and activists in today's society. On January 1, 2002, a bill became effective to give members of registered same-sex and opposite-sex couples the right to adopt a partner's child. A reason why the Vermont same-sex union battle received so much nation press is because legislators were responding to a court order, while some
Rating:Essay Length: 1,491 Words / 6 PagesSubmitted: February 11, 2010 -
Marriage and Divorce
Marriage and divorce take place every day. Sometimes it's a mutual agreement and sometimes it's just an unexpected thing from one person or the other. Whatever the case may be no one wants to go through it, and I'm sure no one wants to get everything that comes along with it. Whoever may be involved in the divorce may not realize how many people around them are going to be affected. I think people should
Rating:Essay Length: 973 Words / 4 PagesSubmitted: January 17, 2010 -
Marriage in America
The most important quality of a married couple is love. Attitudes and responsibilities are some important factors for the development of a good marriage. Building a happy marriage is the result of an aware effort on the part of a husband and a wife. A lifelong union, people bound together by a bond of love, can be considered marriage. It begins with a ceremony known as a wedding, which formally unites the two partners. A
Rating:Essay Length: 1,545 Words / 7 PagesSubmitted: December 17, 2009 -
Marriage Is Healthy
Marriage is Healthy Marriage is an institution that can produce great rewards. When the love struck groom-to-be got down on one knee and looked up lovingly into the face of the intended bride, a bet can be made that being married and living "healthfully" ever after was not even a consideration. It has been proven that love helps promote a healthy immune system. Being single, however, does not mean that there is more risk of
Rating:Essay Length: 438 Words / 2 PagesSubmitted: May 9, 2010 -
Marriage Is like a Prison
Marriage Is Like A Prison Marriage is like a prison. It is a lifelong commitment that will hang on a persons shoulders forever. It can never be erased, and never be forgotten. Upon entering marriage, the crime is falling in love, the punishment is getting married, and the freedom is stripped from a person's very being. Falling in love is never considered a crime, but it is. Love is a rush of emotions that are
Rating:Essay Length: 349 Words / 2 PagesSubmitted: November 24, 2009 -
Marriage Relationships
Marriage Relationships In marriage realtionships we expected to learn a number of things including the comprimises couple must make with respect to such things as careers, finances, and children. Our initial impressions were that couples must be willing to make these sacrifices in order to have a long and fulfilling relationship with their spouse. In our discussion on pre-marital sex we both agreed that it was fine as long as it was done responsibly, meaning
Rating:Essay Length: 434 Words / 2 PagesSubmitted: April 21, 2010