Promotional Mix Essays and Term Papers
Last update: August 3, 2014-
Marketing Mix
Marketing Mix Paper Introduction Purpose: Organizations use elements of the marketing mix like a chef uses the elements of a recipe. If an element of a recipe were used alone, the end product would not taste very good, but if the elements are used in the right proportions, the recipe works. Organizations use the elements of the marketing mix in the same manner. The purpose of this paper is to describe the elements of the
Rating:Essay Length: 1,416 Words / 6 PagesSubmitted: April 16, 2010 -
The Marketing Mix
The Marketing Mix Marketing Mix is a way for the organization and the consumer objectives to be reached. It was developed by a man named Neil Borden in 1949 (NBA, 2005). It was formed by the idea of mixing ingredients like a cook would to make something that no one else has come up with. Borden came up with a plan that would satisfy the wants and needs of the consumer. Marketing decisions are grouped
Rating:Essay Length: 1,056 Words / 5 PagesSubmitted: April 16, 2010 -
Coca Cola: International Marketing Mix
Coca Cola: International Marketing Mix INTRODUCTION: This scope of this essay is to discuss the international marketing mix of Coca Cola, which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal, 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong, 2000). This has
Rating:Essay Length: 2,376 Words / 10 PagesSubmitted: April 17, 2010 -
Critical Issue: Promoting Technology Use in Schools
Critical Issue: Promoting Technology Use in Schools ISSUE: Although there has been a strong push to get educational technology into the hands of teachers and students, many obstacles to implementation still exist. Equipment may not be placed in easily accessible locations. Hardware and software often pose problems for teachers in the classroom, and just-in-time technical support may be unavailable. Teachers may lack the time and the motivation to learn technology skills. Professional development activities may
Rating:Essay Length: 1,967 Words / 8 PagesSubmitted: April 20, 2010 -
Promotion and Advertising
Promotion and Advertising The Role of Promotion: Communication to build and maintain favorable relationship by informing and persuading target audiences to view an organization positively and to accept its products. While a company overall role of promotion is to stimulate product demand. Objectives of Promotion: • Create awareness • Stimulate demand • Encourage product trail • Identify prospects • Retain loyal customers • Facilitate user support Create awareness: For E-Health to introduce a new product,
Rating:Essay Length: 560 Words / 3 PagesSubmitted: April 21, 2010 -
Media Attention to Promote Vegetarianism
Every day Americans participate in an activity that is one of the most environmentally dangerous productions in the world. They consume food that is poisoned with drugs and chemicals without even knowing about its. They even steal food away from developing countries without even letting the thought cross their minds. These Americans are eating meat and other animal products. The dangers that meat-rich diets have on the world are so hazardous and should be presented
Rating:Essay Length: 1,193 Words / 5 PagesSubmitted: April 22, 2010 -
Pro-Anorexia : Promoting Psychological Disorder
As described in the DSM IV, the essential features of Anorexia Nervosa are the refusal to maintain a minimally normal body weight - meaning below 85% of what is considered normal for one's age and height - an intense fear of gaining weight which often increases as actual weight decreases, and distortion in the perception of the shape or size of one's body. Individuals with Anorexia develop a total pre-occupation with food and often devise
Rating:Essay Length: 1,324 Words / 6 PagesSubmitted: April 22, 2010 -
Marketing Mix on M&s
Ladies Fashion- Clothes, Jewellery, shoes, handbags, cosmetics. Aimed at Ladies only. Generally mature ladies, middle classed because products are not too expensive for ladies fashion. Different product range for clothes such as; casual wear, evening wear, work clothes also swim wear and under wear. Not very highly fashionable this is why it’s classed for mature ladies. Quite basic clothes such as plain cashmere jumpers, trousers, jeans, plain t-shirts etc. Place All ladies fashion is placed
Rating:Essay Length: 352 Words / 2 PagesSubmitted: April 25, 2010 -
Discussion on Some Political Strategies Using Science/research to Promote Industrial Development and Economic Growth: on the Hervikutvalget, Nou Report 2000
Discussion on Some Political Strategies Using Science/Research to Promote Industrial Development and Economic Growth: On the Hervikutvalget, NOU report 2000 1 Introduction/ Objectives of the Paper The objective of this paper is to discuss some political strategies used by the Norwegian government to promote industrial development and economic growth by using historical and current examples. Norway has itself set the goal of reaching the average OECD level of investment in research and development (R&D)
Rating:Essay Length: 1,225 Words / 5 PagesSubmitted: April 25, 2010 -
Workplace Promotion Research
Workplace Promotion In order to be promoted at work, it has always been said to put your best foot forward, strive to be the best, or always give 110%. Recent studies conducted by MSN, as well as references to books such as The Case for Marriage by Linda Waite and Maggie Gallagher, state other influences can impact the chances of enhancing a career. The hypotheses made suggests that if you are too successful in your
Rating:Essay Length: 341 Words / 2 PagesSubmitted: May 1, 2010 -
The Marketing Communications Mix
The Marketing Communications Mix A Consumer Service I have chosen to investigate Vodafone and their marketing campaign of the new 3G service. With 3G you can send and receive larger pieces of information. Not just voice, text messages and pictures, but video and music too. 3G allows you to: • Make video calls • Send video messages • Play the latest games • Listen to full music tracks • Watch TV on your phone To
Rating:Essay Length: 1,643 Words / 7 PagesSubmitted: May 1, 2010 -
Marketing Mix 4 P’s
1. MARKETING MIX Marketing services is Marketing People. When a customer signs an underwater IRM contract, he is buying a service to be performed. In the end, he will be the owner of a tangible product, Inspection Report, but the quality and cost, as well as the suitability of that report as a solution to his problem depend largely on the services rendered by the contractor. The buyer’s best evidence of the quality and competitive
Rating:Essay Length: 1,913 Words / 8 PagesSubmitted: May 7, 2010 -
Marketing Mix
The 3 topics that I have decided to discuss aboout today for our marketing research are Hooters, Denny's Restaurant, and The Cheesecake Factory. I chose to write about these 3 categories because I've been to all 3 of these restaurant and have had different experiences with each one. Even though they are all restaurant that serve similar food, the quality and price differs very much as well as the service and atmosphere. For this reason,
Rating:Essay Length: 839 Words / 4 PagesSubmitted: May 10, 2010 -
Marketing Mix
MARKETING MIX Marketing refers to the activity by means of which a product or service is introduced to the public. While marketing a product, there are few things, which must be kept in view, or else the entire marketing strategy would fail to produce the desired results and might even prove very costly. For example, when you have a new product or service that your firm intends to launch in a month’s time, it
Rating:Essay Length: 1,021 Words / 5 PagesSubmitted: May 10, 2010 -
Marketing Mix
Marketing Mix December 19, 2005 Marketing Mix In developing a marketing strategy, the four p’s of marketing must be addressed. These are product, price, placement, and promotion. These all work together to help reach maximum potential in a marketing strategy. Product is anything that is marketable. This can be a service, physical item or an idea. It is important to define what the product is, in order to define the target market. Without a
Rating:Essay Length: 1,078 Words / 5 PagesSubmitted: May 11, 2010 -
Promotions Strategy for Tide
"P&G has changed its promotions strategy for Tide. Explain why, describe the changes and analyze how doing so might confer a competitive advantage." Product promotion is a type of corporate communication that uses various methods to provide information to targeted audiences that will assist them in making decisions to purchase a product or service. An organization unfamiliar with product promotion might assume that when a person is talking about promotion they are talking about advertising.
Rating:Essay Length: 731 Words / 3 PagesSubmitted: May 13, 2010 -
Marketing Mix
Marketing Mix Paper Laura Rhodes MKT 421-Marketing Macus Geier September 7, 2006 I certify that I am the sole author of this paper and its contents and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper with citations and references. I also certify that this paper was prepared by me specifically for this course. Student’s Signature ____________________________________________ Marketing Mix is a strong marketing tool that is use to
Rating:Essay Length: 1,300 Words / 6 PagesSubmitted: May 16, 2010 -
The Mixed Economy
There is an economic basis for every country, a governmental policy that serves as a foundation for the distribution of goods and the regulation of resources that is never either wrong or right in every respect. The world is filled with a great diversity of people, and perhaps the most defining characteristic of the human community is the gift of opinion. Capitalism, socialism, communism, and mixed economies; all of these are born of different minds
Rating:Essay Length: 548 Words / 3 PagesSubmitted: May 17, 2010 -
The Extended Marketing Mix
The Extended Marketing Mix In last weeks assignment the writer identified the concept in Marketing that a business person should never confuse advertising and marketing. In a successful business Marketing is more of a complete process. Advertising is still just a portion of what goes on in that process. The Marketing process starts early and continues on through the very conclusion of any sale. In fact the main reason anyone buys a product or service
Rating:Essay Length: 2,035 Words / 9 PagesSubmitted: May 18, 2010 -
Promotion
Promotion is the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. The objectives that are met by promoting are to move the target market through the following phases: Unawareness -> Awareness -> Beliefs/Knowledge -> Attitude -> Purchase Intention -> Purchase It is believed that consumers cannot skip over a phase, but they need to move through them. Promotion is used to move
Rating:Essay Length: 1,365 Words / 6 PagesSubmitted: May 19, 2010 -
Marketing Mix Paper
Running head: Marketing Mix Paper Marketing Mix Paper MKT421 Susan Ogden January 29, 2008 Wal-Mart has been around little after Sam travel the countryside to learn the fundamentals, of new retailing ideas he was doubtful of the future. He and his partner, Helen, deposit up 95 percent of the money for the first Wal-Mart store in Rogers, Arkansas, borrowing seriously on Sam's image that the consumer was changing to a different type of universal store.
Rating:Essay Length: 563 Words / 3 PagesSubmitted: May 20, 2010 -
How to Combating the Impacts and Promoting the Opportunities of Globalization in Ethiopia
How to combating the impacts and promoting the opportunities of Globalization in Ethiopia Globalization is not a God-given, iron-clad law of nature or humanity. It is a set of concepts and policies made by human beings. And therefore it can also be reconceptualized, reshaped and changed. In theory, it is supposed to be for the good of all. In reality, this concept was designed by the developed countries on behalf of their companies and financial
Rating:Essay Length: 282 Words / 2 PagesSubmitted: May 21, 2010 -
Promotions of Movies
November 9 was a big day for Bollywood Badshah and Sanjay Leela Bhansali. The month from September-November 8 has been a crazy ride for both of the movies. The PR for Saawariya started with Sanjay Leela Bhansali appearing on Star Voice of India where Young Gen Z youngsters were introduced for the first time on a reality show Ranbir Kapoor and Sonam Kapoor. If Ranbir created havoc with his charisma, Sonam left her charm behind
Rating:Essay Length: 688 Words / 3 PagesSubmitted: May 27, 2010 -
Marketing Mix
My Marketing Mix I am now going to create a marketing mix for my chosen product using the 4 P's, Product, Place, Price and Promotion. Product The product I will be re-launching is the Cadburys Double Decker bar with less calories than a traditional bar. This new re-launch of a chocolate bar will be a limited edition chocolate bar. The idea being limited edition is to make a substantial profit in a short period of
Rating:Essay Length: 573 Words / 3 PagesSubmitted: May 28, 2010 -
Lawmakers Promote Health Care for Kids
The policy I will be discussing is health care. This article discusses how the government wants to ensure that kids will have universal health care. Although the plan has not yet gone into full effect, positive changes are slowly coming around. An idea thought of by a Washington group advocating for public health benefits for children was to raise cigarette taxes substantially and use the extra money for the children. Congress has also made considerations
Rating:Essay Length: 310 Words / 2 PagesSubmitted: May 29, 2010